Ben & Jerry’s is using its popular ice cream to encourage voter turnout in Black communities. The ice cream company announced Tuesday the rebranding of its signature Change Is Brewing ice cream flavor, debuting a new look and focus. Like the initial launch for Change Is Brewing, Ben & Jerry’s collaborated with Black entrepreneurs for the rebranding. It hired multidisciplinary artist Laci Jordan, who designed the ice cream container, and tapped BLK & Bold Specialty Beverages for the ice cream’s coffee ingredients. What their desires are.”The “We Won’t Black Down” tour is headed to North Carolina and Texas next.

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