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☆ Triller is finally heading to the public markets after trimming losses and tweaking its investor pitch. Here are 3 main takeaways from the hundreds of pages it filed.
▼ + stars: | 2023-08-09 | by ( Dan Whateley | ) www.businessinsider.com time to read: +8 min

Triller's preliminary S-1 filing to go public on the New York Stock Exchange has been released. The company reported a smaller net loss in 2022 than in 2021 and around $48 million in 2022 revenue. In its S-1, the company featured images of celebrities like Jennifer Lopez and DJ Khaled inside Triller products. One metric notably absent from Triller's S-1 is active user counts across its platforms. In its S-1, the company wrote it had "established more than 550 million user accounts" across its offerings, which it defined as anyone who created an account.

Persons: Triller, It's, it's, Snoop Dogg, Josh Richards, Richards, Jennifer Lopez, DJ Khaled, Charli D'Amelio, D'Amelio, TikTok, Julius, Triller's, Mike Lu, Ryan Kavanaugh's, Bobby Sarnevesht Organizations: New York Stock Exchange, Sony Music Entertainment, Universal Music Group, Sony Music, Seachange, SEC, Triller, YouTube, Facebook, Twitter, Meta, Inc, TechCrunch, Billboard, Media Locations: NFTs, TikTok, Triller

☆ TikTok is offering creators $1,000 cash incentives and other rewards as it looks to bolster its e-commerce program
▼ + stars: | 2023-07-20 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +7 min

TikTok is offering a slew of cash bonuses and rewards to creators that use its new shopping feature. The conversation centered around how to formalize the role of "TikTok Shop creator" as a new category of influencer, akin to a sports or food personality, Jayy said. "I'm thinking about marketing myself as a TikTok Shop creator," she said. In another instance, they were offered $1,000 in cash for generating at least $3,000 in Shop sales via a video. "Most of the people don't have the support or the knowledge to even be these TikTok Shop creators that TikTok wants them to be."

Persons: Sharon Jayy, Jayy, it's, TikTok, influencers, It's, Ross Hawthorne, Nadia Lynn Garcia, Maryam Malik, Lissette, Shayna Farnan, she's, Malik, Lauren Mabra, Mabra, Pinterest, Farnan Organizations: TikTok, Real Quick Media, Meta, Facebook, YouTube, Financial Times, TikTok Shop Locations: Culver City , California, China, London

☆ TikTok is luring creators into its Shop program with office visits, private chat groups, and cold hard cash
▼ + stars: | 2023-07-19 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +7 min

The conversation centered around how to formalize the role of "TikTok Shop creator" as a new category of influencer, akin to a sports or food personality, Jayy said. "I'm thinking about marketing myself as a TikTok Shop creator," she said. In another instance, they were offered $1,000 in cash for generating at least $3,000 in Shop sales via a video. On the right, a screenshot of what a creator sees on the backend when using TikTok Shop as an affiliate. "Most of the people don't have the support or the knowledge to even be these TikTok Shop creators that TikTok wants them to be."

☆ Help! I'm so tired of doing my team's busy work
▼ + stars: | 2023-07-17 | by ( Hanna Howard | ) www.cnbc.com time to read: +2 min

Dear Work It Out,I am tired of doing my team's busy work. I've been stuck with the thankless day-to-day tasks my colleague should be taking on because I'm faster at completing them. It's not work that I want to do or am passionate about and it's keeping me from the bigger projects I could be working on. Presumably my new co-worker will get up to speed at some point, but I'm worried I'll still be stuck with the busy work. They've (finally) gotten extra headcount or found a great candidate to help them achieve whatever goals they've put in place.

Persons: I'd, hasn't, It's, I'm, let's, they've, Bowen, he's

☆ What layoffs? JPMorgan Chase is growing headcount in every division despite a dealmaking drought and possible economic slowdown.
▼ + stars: | 2023-07-14 | by ( Emmalyse Brownstein | ) www.businessinsider.com time to read: +5 min

Wall Street has suffered severe layoffs amid a dealmaking drought and shaky economic outlook. Headcount is up in every division, not including thousands of First Republic employees onboarded in July. Jobs have grown in every division despite the non-stop news about industry layoffs (think Goldman) and consolidation (think Credit Suisse). It has also cut about 40 high-paying investment banking jobs, and about 1,000 jobs from its home lending unit. The bank also beat Wall Street's expectations and has again become a challenger to Goldman Sachs' spot as No.

Persons: JPMorgan Chase, Jobs, Goldman, It's, headcount, Goldman Sachs, Morgan Stanley, May, JPM, Jamie Dimon, JPMorgan's, Jeremy Barnum Organizations: JPMorgan, First Republic, onboarded, Suisse, JPMorgan Headcount, Bank Division, Consumer, Community Bank, Investment Bank, Bank, Wealth Management, First, Republic, Wall, Credit Suisse, UBS, Reuters, Global, Basel III Locations: Louis , Missouri, First Republic, San Francisco, China, Ukraine, Basel

☆ YouTuber Preston has seen his brand-deal revenue soar in the last 6 months after hiring an in-house manager
▼ + stars: | 2023-07-12 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Preston Arsement is a YouTuber and founder of media company TBNR, which runs 18 YouTube channels. In December 2022, he hired a brand partnerships manager to negotiate brand deals in-house. In late 2022, Arsement made a move to scale his organization further, and began negotiating partnerships in-house. And other social-media personalities have brought brand deals in-house like Israeli YouTuber Nas Daily and travel creators Yes Theory. "The competition, if there there is any, goes to the other talent that are part of the TBNR brand," Arsement said.

Persons: Preston Arsement, he's, Arsement, Brianna, Keeley, TBNR, Forbes, Tyler Wentz, Nas, onboarding Wentz, Wentz, Tyler, they're, It's Organizations: Preston, Night, TBNR, GameStop Locations: Dallas, TBNR

☆ Meta could become even more dominant in social media with Threads
▼ + stars: | 2023-07-07 | by ( Brian Fung | ) edition.cnn.com time to read: +8 min

Washington CNN —In less than 48 hours, Meta’s Twitter rival Threads has surpassed 70 million sign-ups, upended the social media landscape and appears to have rattled Twitter enough that it is now threatening legal action against Meta. By promoting Threads through Instagram, and by sharing Instagram user data with Threads to let people instantly recreate their social networks, Meta has significantly greased the onboarding process. The issue isn’t limited to the realm of social media. Rather than viewing it through the lens of a social media market, one helpful way to look at the issue is from the perspective of the advertising market, he said. That could lead to further antitrust scrutiny for Meta even if the question about competition in social media is ambiguous.

Persons: Elon, Meta, Mark Zuckerberg, ”, Instagram, Musk, ” Reddit, Alexis Ohanian, Ohanian, Agustin Reyna, Reyna, Adam Mosseri, Geoffrey Manne, ” Manne, Zuckerberg, Manne, Jeff Blattner, Mosseri, Charlotte Slaiman, “ Organizations: Washington CNN, Meta, Twitter, EU, Google, Center for Law Locations: Europe, Brussels, Portland , Oregon, Washington

☆ A TikTok Shop exec breaks down the company's vision for the product and how it's wooing brands and creators
▼ + stars: | 2023-06-01 | by ( Marta Biino | ) www.businessinsider.com time to read: +7 min

With Shop, TikTok wants to replicate the success of commerce on its Chinese sister app Douyin. Patrick Nommensen, TikTok GM of UK ecommerce, discussed some of the details for brands and creators. TikTok has big ambitions for shopping and has been investing heavily in it — from developing a logistics business to powering in-app purchases through TikTok Shop. Overseeing TikTok Shop has been one of Nommensen's focuses. Nommensen said TikTok has been working with some high-tier creators and celebrities on a strategic basis to spread awareness around TikTok Shop, pairing them with merchants.

Persons: TikTok, Patrick Nommensen, It's, Nommensen, Nommensen's, livestreaming, Sellers, it's Organizations: TikTok, ByteDance, Street Journal, Facebook, Insider Intelligence Locations: Asia, TikTok, Musical.ly, Spain, Brazil, Southeast Asia, China

☆ Facebook is this creator's primary platform. Here's how she makes money with 285,000 followers, and what she earns.
▼ + stars: | 2023-06-01 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

Brown, now 26, is a content creator on the platform with 285,000 Facebook followers. Unlike many creators who have taken to TikTok, Instagram, or YouTube to build a career, Brown's audience is primarily on Facebook. Brown started making money as a creator through Facebook's Reels Play Bonus program in July, which paid creators a monthly sum for accumulating views on their reels. But come March, Facebook paused its bonus payouts to focus on its ad-revenue-share program Ads on Reels. Reels Play Bonus: Though Meta ended its Reels Bonus Program, Brown earned about $1,200 each month from Facebook through this while it lasted.

Persons: Shaniece Brown, Brown, she's, Meta, she'll Organizations: Facebook, Brown, Walmart, Burlington Coat Factory, Target Locations: Burlington, strategize

☆ I'm a millennial CEO who hired Gen Zers. I was shocked by their desire for feedback and the help their social media knowledge brings.
▼ + stars: | 2023-05-27 | by ( Alexandra York | ) www.businessinsider.com time to read: +4 min

She recently hired two Gen Zers to help with social media. My Gen Z employees take ownership of tasks and are open to feedbackOur Gen Zers were onboarded very quickly; they didn't need as much hand-holding as I expected. Gen Z's knowledge of social media is critical for businesses todayGen Zers are constantly on TikTok. To keep up with our clients, we needed to bring on some Gen Zers who knew the trends and what influencers were up to. Many Gen Zers read major publications and keep up with the journalists and their work by following them on social media.

Persons: Jen Hartmann, Zers, Hartmann, —, it's, Gen, They'll, I've, Slack Organizations: Service, LinkedIn Locations: Louisville , Kentucky, TikTok

☆ I'm a millennial who left my startup career for a corporate job and my mental health has never been better
▼ + stars: | 2023-04-29 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

Nichole Maffey worked in startups for nearly a decade but got her first corporate job this month. Despite the negative connotation of corporate work, she said it's saving her mental health. Startups drove me to embrace the hustleI began my startup career right out of college and have ranged from the ninth hire to the 30th. My roles gave me opportunities to learn at a much faster rate than a siloed, corporate job would have because I was part of so many projects at once. This is just one example: In eight years of working, I'd never been onboarded before this corporate job.

☆ See the pitch deck a Wharton grad used to raise $30 million to tackle one of healthcare's most expensive problems
▼ + stars: | 2023-04-26 | by ( Yeji Jesse Lee | ) www.businessinsider.com time to read: +2 min

Digestive health issues are common and costly to treat. The startup said this month that it raised $30 million from investors to scale its platform. Earlier this month, Oshi announced that it raised a $30 million Series B round led by Koch Disruptive Technologies. Oshi Health removed financial details from the pitch deck it used to raise $30 million in Series B before sharing the presentation with Insider. See the presentation Oshi Health used to raise $30 million:

☆ An outsourcing firm cut dozens of contractors who were training the language model behind OpenAI's ChatGPT
▼ + stars: | 2023-04-22 | by ( Aaron Mok | ) www.businessinsider.com time to read: +6 min

Invisible Technologies laid off 31 contractors hired to train OpenAI's GPT, Insider has learned. OpenAI has reportedly hired about 1,000 contractors globally as its ChatGPT AI gains popularity. San Francisco-based firm Invisible Technologies laid off 31 contractors as of March 16, according to internal Slack screenshots that Insider obtained. Hundreds of Invisible contractors known as "advanced AI data trainers" work with OpenAI to train its GPT bots, internal Slack screenshots show. Invisible laid off contractors based on performance metrics like "quality" and "throughput," Grace Matelich, a partner and operations manager at Invisible, said during the recorded meeting.

☆ See the 16-slide presentation a startup used to sell CVS and Flare on a new approach to treating digestive issues like IBS
▼ + stars: | 2023-04-19 | by ( Yeji Jesse Lee | ) www.businessinsider.com time to read: +2 min

Digestive health issues are common and costly to treat. The startup said this month that it raised $30 million from investors to scale its platform. That's what Oshi Health, a startup that offers care for digestive issues, wants to change. Oshi Health removed financial details from the pitch deck it used to raise $30 million in Series B before sharing the presentation with Insider. See the presentation Oshi Health used to raise $30 million:

☆ Facebook depends on local partners to flag hateful content. In Ethiopia, those partners say they were ignored.
▼ + stars: | 2023-04-15 | by ( Tekendra Parmar | ) www.businessinsider.com time to read: +31 min

Trusted partners say warnings were ignoredInsider spoke with six current and former trusted partners from Ethiopia who said that Facebook routinely ignored their pleas to take down content that they deemed hateful or likely to incite violence. Some of the trusted partners declined to be named because they've faced death threats and fear for their own safety. Multiple trusted partners in Ethiopia said hate speech is still proliferating on the platform. Rafiq Copeland, a senior adviser at InterNews, one of Meta's longest-standing trusted partners globally, told Insider that the core complaints of trusted partners in Ethiopia have come up in other Rest of World countries. Even in Addis Ababa, it seemed that everyone knew about the Facebook posts, and many people now saw him as a traitor.

☆ Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals
▼ + stars: | 2023-04-03 | by ( Sydney Bradley | Marta Biino | ) www.businessinsider.com time to read: +9 min

"I was so excited when the creator marketplace was rolled out," content creator Melanie Demi told Insider. "Over the last couple of months, I feel like the creator marketplace has died down a little bit," Demi said. "Even on the TikTok creator marketplace, it's the same," said Joseph Arujo, who has access to the feature on both platforms. On TikTok's marketplace, creators can add their starting rates for brand deals or negotiate terms. TikTok's creator marketplace, for example, brought on "alpha partners" in 2021 such as Influential, Whalar, and Captiv8.

☆ CEOs are quietly backtracking on remote work—and more companies could follow
▼ + stars: | 2023-03-30 | by ( Morgan Smith | ) www.cnbc.com time to read: +3 min

More companies are backtracking on earlier pledges to let employees work from home on a full or part-time basis. Across industries, major corporations including Disney, Twitter and Starbucks are requiring employees to spend more time at the office. Marc Benioff, CEO of Salesforce, is the latest leader to appear to reverse course after embracing remote work and criticizing return-to-office mandates. "Our hybrid approach empowers leaders to make decisions for their teams about how and where they work," a Salesforce spokesperson said in a statement. "And if leaders at big companies are adjusting their return to office policies, others will see that and think, 'I can do the same.'"

☆ See the 14-slide pitch deck Labviva used to raise $20 million to overhaul a crucial but overlooked task for Big Pharma
▼ + stars: | 2023-03-27 | by ( Yeji Jesse Lee | ) www.businessinsider.com time to read: +1 min

The startup just raised $20 million to help expand its team and platform. Siamak Baharloo says there's a big time-consuming task that's taking researchers away from doing science in their labs: finding and buying the right supplies for their experiments. He added that the company expects to see $150 million in purchases on its platform in 2023. Labviva said on Monday that it had raised $20 million from investors in a Series A round led by Biospring Partners, bringing the company's total capital raised to $30 million. See the pitch deck Labviva used to raise its series A round:

☆ The unraveling of fintech darling Vise
▼ + stars: | 2023-03-03 | by ( Stephanie Palazzolo | ) www.businessinsider.com time to read: +28 min

It was April, and more than two dozen salespeople who worked for the fintech startup Vise had been ordered to a multiday off-site at the W Hoboken hotel in New Jersey to share exhaustive reports on their performance. Even salespeople at bigger, established, top-tier investment-management firms typically wouldn't close $250 million in a year, multiple sales employees said. (K-means clustering is an unsupervised machine-learning algorithm often referred to as a form of AI, Vise's founders said). (Vise's founders disputed this, saying the company received updated financial data only once a day for its portfolio-construction engine.) And to address its "leaky funnel" of overestimating prospective sales, Vise was to stop outreach to new clients while it onboards and upsells to existing clients, the document said.

☆ Amazon has gutted the safety teams for its ambitious drone delivery program, as employees warn of stepped-up pressure to meet delivery goals
▼ + stars: | 2023-02-01 | by ( Katherine Long | ) www.businessinsider.com time to read: +8 min

Amazon launched its Prime Air drone delivery program ten years ago. Prime Air's safety teams have been hit hard by Amazon's far-reaching layoffs, employees said. The drone safety team cuts, combined with stepped-up pressure to meet delivery targets, have generated new concerns about the potential dangers the program poses and thrown into question Amazon's stated commitment to safety, the employees said. Prime Air has previously faced criticism from employees who say the pressure from executives to meet ambitious goals for drone delivery has at times superseded safety considerations. Even before the layoffs, Prime Air was struggling, this employee added.

☆ In 2022, UWM became the top US mortgage lender and its CEO bought an NBA team. Against the odds, it expects to grow more.
▼ + stars: | 2023-01-23 | by ( Alex Nicoll | ) www.businessinsider.com time to read: +5 min

United Wholesale Mortgage became the country's largest originator in 2022. Mortgage rates soared at their fastest rate in decades, halting refinances and slowing home purchases to a crawl. In a way, UWM's strategy is much more old-fashioned than other mortgage players, including Rocket Mortgage. "The idea that you can go on a computer, click a button, and there's your mortgage, that's foolish," he said. To Rocket Mortgage, that's a fundamental misunderstanding of its business.

☆ Marc Benioff may be right that Salesforce's young, remote employees are hurting the company's productivity. But it's not their fault.
▼ + stars: | 2023-01-10 | by ( Shana Lebowitz | ) www.businessinsider.com time to read: +4 min

Salesforce's CEO said the company's younger, remote workers may be less productive than their peers. It's possible that Salesforce's younger, remote employees are less productive than the rest of the staff. But it's unlikely that the problem is remote work itself, or the work ethic of remote employees, based on the growing body of research on flexible work. The problem isn't remote work — it's how remote workers are managedBut Salesforce's problem probably isn't necessarily that it permits remote work. On the other hand, Neeley wrote, leaders who micromanage their employees' time "are the kiss of death in hybrid work."

☆ The Lanby just raised $1.2 million to launch a primary-care members club in New York. Here's the pitch deck it used to seal the deal with investors at Female Founders Fund and other VC firms.
▼ + stars: | 2022-12-22 | by ( ) www.businessinsider.com time to read: +3 min

Primary-care startup The Lanby just raised a $1.2 million seed round. The startup provides members with unlimited access to its care teams for $250 a month. Check out the 14-slide pitch deck it used to raise money from Female Founders Fund and other VCs. The New York-based startup raised a $1.2 million seed round at an undisclosed valuation last month led by Female Founders Fund with participation from Launch, Goodwater Capital, and Magic Fund. Check out the 14-slide pitch deck The Lanby used to raise its $1.2 million seed round:

☆ Elon Musk has fired so many Twitter workers by mistake that HR created an 'accidental termination' category to re-onboard employees
▼ + stars: | 2022-11-30 | by ( Kali Hays | ) www.businessinsider.com time to read: +3 min

The problem led Twitter's HR to make changes to get accidentally fired people re-onboarded quicker. Twitter workers are being mistakenly fired so often under CEO Elon Musk's leadership that human resources created a new internal category to identify and rehire them quickly. Musk's cuts to Twitter's staff have been so extensive that the company told remaining employees to try and recruit some laid off colleagues. Even before Thanksgiving, several employees had mistakenly lost access to their work badges that serve as passes into and around Twitter buildings, the people familiar said. Although people who Musk laid off or fired typically received an email confirming their termination, those notes often came several hours after employees lost access to work tools.

☆ Twitch conducts layoffs on its recruiting team and plans to reduce hiring in 2023
▼ + stars: | 2022-11-16 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +2 min

Twitch has laid off staff on its recruiting team as it plans to reduce hiring in 2023. No additional cuts will be made as a result of the ongoing layoffs at parent company Amazon, a spokesperson said. Twitch has conducted layoffs on its recruiting team, a company spokesperson confirmed to Insider, adding that the decision reflects its plans to reduce hiring in 2023. The Twitch spokesperson noted that only the recruiting team was impacted, and that the cuts were not the result of parent company Amazon's ongoing layoff plans. At least four LinkedIn users who identified themselves as former Twitch employees publicly shared that they'd been laid off.

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