Amazon Prime members in the US will soon be able to get free grocery delivery orders from Amazon Fresh when they spend over $100 on the site, Insider has learned.
In an email to Insider, Claire Peters, Amazon's worldwide VP of Amazon Fresh, said the change will go into effect Thursday afternoon.
Amazon offers grocery delivery to Prime members in more than 3,500 cities and towns across the U.S. Non-Prime members in a dozen metro areas, including Austin, Boston, and San Diego, can also receive grocery deliveries.
Amazon is considering a separate, standalone grocery subscription service for Prime members, as Insider previously reported .
The internal document about the new Fresh fee structure reflects Amazon's willingness to keep investing in the Fresh grocery business.
Persons:
Claire Peters, Peters, Amazon's, it's, Amazon, It's, Brian Olsavsky, Eugene Kim
Organizations:
Amazon, Foods, U.S .
Locations:
Austin, Boston, San Diego