Amazon's Prime Video engagement is at 80%, boosting its standing against Netflix.
Evercore ISI data suggests Prime Video's user satisfaction and viewership are on the rise.
AdvertisementAmazon has been trying to break into TV for close to three decades, starting with the launch of Prime Video in 2006 and Amazon Studios, now Amazon MGM Studios, in 2010.
A new Evercore ISI survey of 1,100 Amazon users showed that the share of users who watch Prime Video is a "consistently high" 80%.
This year, 50% of Prime Video watchers surveyed said they're watching more than before, an uptick from 38% in 2023.
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Organizations:
Netflix, Amazon, Service, Amazon Studios, Amazon MGM Studios, ISI, Business