Visa said it plans to launch a dedicated service for bank transfers, skipping credit cards and the traditional direct debit process.
Visa, which alongside Mastercard is one of the world's largest card networks, said Thursday it plans to launch a dedicated service for account-to-account (A2A) payments in Europe next year.
Users will be able set up direct debits — transactions that take funds directly from your bank account — on merchants' e-commerce stores with just a few clicks.
It won't initially apply its A2A service to things like TV streaming services, gym memberships and food boxes, Visa added, but this is planned for the future.
The product will initially launch in the U.K. in early 2025, with subsequent releases in the Nordic region and elsewhere in Europe later in 2025.
Organizations:
Visa, Mastercard
Locations:
Europe, Nordic