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☆ Financial advisors have met their match in TikTok
▼ + stars: | 2023-06-14 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +5 min

The impact of artificial intelligence on Wall Street has plenty of people concerned, but some financial advisors fear a much more sinister opponent. Financial advisors are right to be concerned. A 2022 survey found Gen Z was more likely to seek out financial advice from TikTok (34%) and YouTube (33%) than a financial advisor (24%). Couple that with their often obsessive consumption of social media, and you start to see why financial advisors never had a fighting chance. More on why advisors are worried about young people turning to TikTok for help with their finances.

Persons: Dan DeFrancesco, we've, James Gorman's, Morgan Stanley, David Solomon, Goldman Sachs, Samantha Lee, Insider's Lindsay Dodgson, Z, they've, that's, Kelsey Wells, Kyle Davies, Su Zhu, Davies, Zhu, Brian, Lisa Sugar, David Solomon can't, Let's, Jeffrey Cane, Nathan Rennolds Organizations: Insider, YouTube, Arrows, Avid Capital Advisors, Wall, LinkedIn Locations: Dublin, Bali, Miami, South Beach, New York, San Francisco, Chicago, London

☆ In a TikTok world, many wedding traditions don't stand a chance
▼ + stars: | 2023-05-27 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +9 min

The wedding industry is beginning to see the fallout of this shift away from tradition. That meant "wedding TikTok" — with its dancing groomsmen and videographers turned influencers — was the next best thing. "So it is time for us in the wedding industry to expand the definition of what a perfect day means." Adrienna McDermott spent nine years in the wedding industry before starting a marketing agency for wedding professionals called Ava and the Bee. "It really opened up my eyes for the power of TikTok," Lee said.

☆ Google I/O event: first foldable phone, new tablets and more AI features
▼ + stars: | 2023-05-10 | by ( Samantha Kelly | ) edition.cnn.com time to read: +8 min

The Pixel FoldThe Google Pixel Fold is the company's first foray into foldable phones GoogleGoogle became the latest tech company to unveil a foldable smartphone. Like other foldables, the $1799 Pixel Fold features a vertical hinge that can be opened to reveal a tablet-like display. The Pixel Fold is very much a phone first: when it’s unfolded, it opens up into a 7.6-inch screen, and moves on Google’s custom-built 180-degree hinge. Under the hood, the 11-inch tablet is powered by Google’s Tensor G2 chips, which bring long-lasting battery life and AI features to the device. AI features coming to searchGoogle is also moving forward with plans to bring AI chat features to its core search engine amid a renewed arms race over the technology in Silicon Valley.

☆ I spent 30 days testing the advice of famous influencers on how to grow my social media presence. These 4 tips worked the best and I saw immediate results.
▼ + stars: | 2023-05-08 | by ( Jen Glantz | ) www.businessinsider.com time to read: +9 min

One of my biggest goals in 2022 was to finally start monetizing social media. After reaching 89,000 followers across three different social media channels last year, I decided to reach out to brands to start doing paid partnerships. While the majority of my TikTok videos in the past have been silly ones based on popular and trending sounds, I started following this advice. Mass-produce your content in batchesAs a solopreneur who runs a business in the wedding space and freelances on the side, social media isn't my full-time job. "Growing and maintaining a social media account takes dedication, patience, and discipline," Hui said.

☆ This is Google’s new folding phone
▼ + stars: | 2023-05-04 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +2 min

CNN —Just a few days ahead of its product launch, Google unveiled an early look at its first foldable smartphone. In a video posted to Twitter and YouTube, the company teased a Pixel phone with a vertical hinge that can be opened to reveal a tablet-like display. According to ABI Research, foldable and flexible displays made up about 0.7% of the smartphone market in 2021, and in 2022 expected to fall just shy of 2%. Google's new Pixel Fold smartphone From Google StoreHigh price points have limited consumer adoption, too. The Pixel Fold is rumored to start at $1,700.

These publicists help bridge the gap between traditional media and the creator economy. They represent influencers on platforms like TikTok, YouTube, and Instagram. These high-profile influencers use PR professionals to help them craft their images and land them media appearances. In our fourth annual power list, Insider is spotlighting top publicists and PR pros working with creators on Instagram, TikTok, YouTube, and Twitch. We chose the PR professionals based on factors like their roles, responsibilities, and impact on their clients and the creator economy broadly.

For the fourth year, Insider is recognizing the top PR reps for influencers and content creators. These publicists help bridge the gap between traditional media and the creator economy. These high-profile influencers use PR professionals to help them craft their images and land them media appearances. In our fourth annual power list, Insider is spotlighting top publicists and PR pros working with creators on Instagram, TikTok, YouTube, and Twitch. We chose the PR professionals based on factors like their roles, responsibilities, and impact on their clients and the creator economy broadly.

☆ A Judy Blume Classic on Film and More: The Week in Reporter Reads
▼ + stars: | 2023-04-21 | by ( ) www.nytimes.com time to read: +1 min

At her first full-time job since leaving influencing, the erstwhile smoothie-bowl virtuoso Lee Tilghman stunned a new co-worker with her enthusiasm for the 9-to-5 grind. She had earned north of $300,000 a year — and then dropped more than 150,000 followers, her entire management team, and most of her savings to become an I.R.L. The corporate gig, as a social media director for a tech platform, was a revelation. “I could just show up to work and do work,” Ms. Tilghman said. Ms. Tilghman, 33, recalled the encounter late last month during a 90-minute, $40 Zoom workshop she held to guide other creators through the process of leaving influencing.

☆ 6 startups and VCs investing millions directly in influencers — from licensing back catalogs to full ownership of YouTube channels
▼ + stars: | 2023-04-10 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com time to read: +2 min

As the creator economy matures, some startups are setting aside capital to invest directly in individual stars and their content. "No niche is too niche, if you will, and we continue to be surprised by that," said Megan Lightcap, principal at Slow Ventures. One of Slow Ventures' deals is with YouTuber Marina Mogilko, who runs a language learning channel. To help creators better understand who is investing and what those deals look like, Insider compiled a list of six companies investing directly into influencers and their businesses. Here are six leading companies investing capital in creators:

☆ Instagram cofounder says the app has 'lost the soul'
▼ + stars: | 2023-03-16 | by ( Aaron Mok | ) www.businessinsider.com time to read: +2 min

Instagram cofounder Kevin Systrom said the app has "lost the soul" on an episode of "On with Kara Swisher." The app, he said, used to be for family and friends to share photos. "My biggest regret, I think, at Instagram is how commercial it got," Systrom said. "I think we've lost the soul of what made Instagram Instagram," Systrom said during a podcast interview with tech reporter Kara Swisher. That creates a "terrifying" dynamic, he said, where Instagram users believe that the curated facades they see on the app are people's real lives.

☆ Check out the 10-page pitch deck a new adtech startup used to raise $8 million to help influencers and film studios power product placement with AI
▼ + stars: | 2023-02-07 | by ( Ryan Joe | ) www.businessinsider.com time to read: +3 min

The new adtech company Rembrand uses AI to digitally place products in videos. Product placement is a fast-growing part of the marketing landscape, with spend estimated at $26.2 billion in 2022. The first is through an ad network for product placement in influencer videos. Advertisers will run a product placement campaign and Rembrand's technology will place that product in influencer videos across its network. The $8 million Rembrand raised will provide it with about two years of runway, Tawakol said.

☆ Seeking nominations for women startup founders in the creator economy. Nominate yourself or someone you know.
▼ + stars: | 2023-02-03 | by ( Marta Biino | ) www.businessinsider.com time to read: +2 min

We are looking for women startup founders in the creator economy and influencer space. But despite a complicated year, the space continues to grow and VC funds continue to invest in startups that cater to creators and influencers — some of them, like Night Ventures or Creator Ventures, have made investments in this area their focus. Now, we are looking to highlight women founders in the creator-economy industry. We will take into consideration factors like customer adoption, funding and financials, and its impact on the creator economy as a whole. You can nominate yourself or someone you know via the Google Form below, until Monday, February 13.

☆ Sephora is dropping the beauty lines of TikTok stars Addison Rae and Hyram Yarbro
▼ + stars: | 2023-01-10 | by ( Madeline Berg | Lakshmi Varanasi | ) www.businessinsider.com time to read: +6 min

Influencer brands Item Beauty and Selfless by Hyram are being pulled from Sephora. Addison Rae launched Item Beauty in 2020, while Hyram Yarbro launched Selfless in 2021. Insider has confirmed from a well-connected industry source that Sephora will be pulling Addison Rae's Item Beauty and Hyram Yarbro's Selfless by Hyram from its shelves. Item Beauty was launched in August 2020 by Rae, who shot to internet fame by replicating viral dances on TikTok. There are bright spots among celebrity-backed brands, like Selena Gomez's Rare BeautyThat isn't to say that all celebrity-founded beauty brands have fared poorly.

☆ Inside the turmoil at Cheddar News, where an editorial 'identity crisis' and misfired social media strategy divided the newsroom and drove staffers to the exits
▼ + stars: | 2023-01-09 | by ( Reed Alexander | Elaine Low | ) www.businessinsider.com time to read: +21 min

16 insiders described unrest and discord partly fueled by the site's revamped social media strategy. Malaspina's plan was for Cheddar to look and feel like a social media platform and to position its stars as influencers. Concerns inside Cheddar intensified when Malaspina, a newcomer to journalism, refocused its coverage on social media content. Multiple segments and even an entire show — "Trending" at 7 p.m. — centered on social media trends and TikTok challenges. It's very troubling to think that news professionals would inflate or distort their social media followings.

☆ How Instagram nano influencers make money with under 10,000 followers
▼ + stars: | 2022-12-27 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. Here's how several creators earn money as nano influencers on Instagram and other platforms. Baiden, a skincare influencer who had 4,000 Instagram followers and 8,000 TikTok followers when Insider interviewed her in May, earns money as a full-time content creator. We spoke with half a dozen nano influencers about how they make money. Here's a comprehensive list of Insider's coverage of how nano influencers are building businesses:How much money 7 nano influencers charge for brand deals on Instagram:Examples of real media kits and DMs that 6 nano influencers use to pitch brands:

☆ How to make money as a content creator, according to dozens of influencers
▼ + stars: | 2022-12-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +9 min

Content creators can earn money in many ways. In the past few years, earning money as a content creator and building an influencer career have become more accessible. Here are 11 common ways influencers earn money, based on conversations with dozens of industry insiders. For example, Aisha Beau Frisbey, a full-time lifestyle content creator with 36,000 Instagram followers, recently launched a deck of affirmation cards. Platform creator funds and bonusesSeveral platforms offers bonuses or "creator funds" that pay influencers money for the views they receive on their content, primarily short-form videos.

“I was just so thirsty to get a BBL,” Velasco said. 7Q Spa also has positive reviews on Yelp and Google, where it averages a 4.5 star rating. The front door of 7Q Spa is side-by-side with Vitality Medical Center, which, according to California business registration documents, has the same CEO as 7Q Spa. After the surgery, Velasco said she felt great and, at first, she couldn’t feel her stitches at all. The California Medical Board revoked her license as part of the settlement, but stayed the revocation and granted her a 35-month probation.

☆ How much money influencers charge for ads on Instagram, TikTok, and YouTube
▼ + stars: | 2022-11-11 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +2 min

Influencers make money from brand deals on social media platforms. A new survey asked 552 influencers about their rates across 7 different platforms. Despite influencer marketing becoming more mainstream, the pay rates for creators who promote products and services are anything but standardized. The firm asked influencers about their average rates for sponsored content across several social platforms, including Instagram, TikTok, and YouTube. Here is a breakdown of what influencers charge per sponsored deal across 7 different platforms, including blogs:

☆ A survey of 552 creators breaks down how much money influencers charge on Instagram, TikTok, and YouTube in 2022
▼ + stars: | 2022-11-01 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +2 min

Insider spoke with 11 "micro" influencers about how they price their rates for paid sponsorships. Some "micro" influencers — those with between 10,000 and 100,000 followers on Instagram — are making thousands of dollars from brand sponsorships. Still, micro influencers face some obstacles without huge followings and business teams behind them. One method two micro influencers said they used to combat this was setting standard rates as a starting point for brand negotiations. The micro influencers are listed below, with the most recent interview first.

☆ Why an influencer talent agency just acquired a startup that helps creators make media kits
▼ + stars: | 2022-09-20 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

Influencer-marketing and talent agency Viral Nation has acquired creator economy startup MediaKits. MediaKits, which launched in 2021, helps influencers design media kits using real-time social data. Influencer-marketing and talent management agency Viral Nation has acquired creator economy startup MediaKits. Creators often make media kits using software like Canva or Adobe, before sharing them with brands as PDFs. To help make these media kits more up to date and shareable, O'Brien and Adams built a tool that lets creators design media kits with real-time data from platforms like YouTube, Instagram, and TikTok.

☆ How much money Instagram influencers make
▼ + stars: | 2022-06-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +6 min

Influencers on Instagram earn money in a multitude of ways. And they don't need millions of followers to earn money on Instagram. Insider has spoken with dozens of Instagram influencers about how much money they charge brands for sponsored content and how else they make a living using the app. Here's a comprehensive breakdown of Insider's Instagram money log series:How much money Instagram influencers make from brand dealsMany influencers earn money on Instagram by working with brands on sponsored content. 35 Instagram influencers told us how much they charge for and have earned from sponsored content.

☆ How to get sponsored on Instagram, according to influencers
▼ + stars: | 2022-02-17 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

Dozens of influencers have explained to Insider their strategies for getting sponsored. Fast-forward six years and Cortes is a full-time influencer and earned more than $300,000 in a year — with under 50,000 Instagram followers. Read: 7 top brands that work with micro influencers on Instagram, TikTok, and moreTo help content creators better understand how they can get sponsored on Instagram, here's a compilation of our coverage of how influencers get brand deals. Getting the right pitch is a keyWhether it's over email or Instagram DM, what influencers include in a pitch can make all the difference. Christian Di Bratto, a talent manager who works with creators, told Insider that personalizing pitches is key.

☆ How college athletes are getting paid from brand sponsorships as NIL marketing takes off
▼ + stars: | 2021-10-16 | by ( Dan Whateley | Colin Salao | ) www.businessinsider.com time to read: +13 min

In addition to brand deals, student-athletes have run branded training clinics and have been paid for appearances and autograph signings. Read about how much an FCS national champion who thought he would 'strike gold' with NIL deals actually earnedLike Sproles, Amherst College wide receiver Jack Betts thought he would profit significantly from the NIL deals, but quickly realized that it wouldn't be easy for a Division III athlete. However, by pitching himself to brands, Betts has been able to secure 35 NIL deals in 2022 alone. Some colleges and universities have developed policies to stop student-athletes from making brand deals that would interfere with their own lucrative sponsorship contracts. Here's Insider's list of 13 top companies helping student-athletes make money and shaping the future of NIL marketing

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