Netflix is making dozens of hires and opening a studio in Finland to bolster its mobile games push.
Netflix is hirings dozens of experts to bolster its year-old push into gaming.
A recent Forrester survey of Netflix subscribers, reviewed exclusively by Insider, showed only 5% had played one of Netflix's mobile games in the previous month, while 4% said its mobile games keep them subscribing, and 54% said "I could care less" about games on Netflix.
However, the streamer in September announced it was opening a games studio in Helsinki, Finland.
But there's a lot of competition in mobile gaming and for consumers' attention, Proulx added, and it's an open question "how hard they should press with their strategy."