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☆ 4 key takeaways on student-athlete NIL marketing from a new report that includes the industry's biggest earners and spenders
  + stars: | 2023-05-02 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +5 min
Here are the biggest NIL earners and spenders, and other key takeaways from a new Opendorse report. Nearly two years after student-athletes gained the right to make money from their names, images, and likenesses, typically referred to as NIL, the tech platform Opendorse said it's processed over 100,000 NIL deals across the US. Snapchat and TikTok were much less common, representing just 6% and 3% of activations of NIL deals, respectively, per Opendorse's report. Women's college basketball players were the fourth highest earners on average for brand deals, with an average of $1,418 per deal. Haley and Hanna Cavinder earned nearly $2 million in NIL deals in the first year of the program, for example, per Forbes.
☆ TikTok went big at SXSW and creators discussed building lasting businesses. Here are 3 takeaways that I left Austin with.
  + stars: | 2023-03-15 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +8 min
Creators gathered at Meta's Austin, TX offices for a series of talks hosted by the Asian Creator House. Whether creators were talking about pay transparency, or startups were pitching their products as solutions, creator monetization was an ongoing conversation at SXSW. "More and more creators are being transparent as to how much they're making," said Monica Ravichandran, creator and Collective Voice staffer. At the Asian Creator House, led by Always Be Creating cofounders Justin Nguyen and Jerry Won, creator pay and business building were also top of mind. But on the brand and marketing side of SXSW, AI wasn't a potent topic, according to Influencer's Penchin.
☆ Brands like Pepsi, Ally, Mondelēz, and Coty reveal how they've scored big returns by advertising in video games
  + stars: | 2023-03-09 | by ( Ryan Joe | ) www.businessinsider.com   time to read: +5 min
More than half the US population plays video games, and advertisers are pouring billions into the space. Brands as diverse as Pepsi, Ally, Mondelēz, and Coty have all been successfully using video games as an advertising medium to drive big results. Advertising in video games represents a big opportunity for brands to get in front of a large, engaged audience. Video game advertising requires a lot of collaborationOne of the biggest challenges brands face when advertising in video games is getting alignment across the company. Another difficulty brands face is developing a video game campaign that's not just a one-off.
☆ I built a 6-figure company designing sets for photoshoots and events. Here's how I turned my college hobby into a business.
  + stars: | 2023-03-02 | by ( Skylar Mitchell | ) www.businessinsider.com   time to read: +7 min
Dotun Abeshinbioke is a set designer and the owner of Ábiké Studio in New York. She got into set design as a student and started making sets for friends, leading to paying clients. I initially started doing design work for T-shirts and flyers, then I started designing sets to showcase my photography. Ábiké Studio was inspired by my traditional Yoruba name, which means "born to treasure." As a creative studio, we do branding, web design, and experiential design for clients across creative fields.
☆ An ex-Instagram employee says Meta's 'impatience' has hurt its shopping efforts
  + stars: | 2023-02-22 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +6 min
But as Instagram axes shopping products, ex-staffer Meghana Dhar points to Meta's "impatience." The moves have left many asking: What's going on with Instagram shopping? While at Instagram, Dhar worked on Instagram's early shopping features, from onboarding brands to getting John Mayer to host a live shopping event with laundry company The Laundress. But it's also had a tendency to launch and then axe shopping products, like Instagram (and Facebook) live shopping and affiliate marketing. Scaling back on shopping, for now, could also be a blessing in disguise for Meta, Dhar added.
☆ Fox has sold out its Super Bowl commercials, but economic uncertainty will completely shake up the roster of Big Game advertisers
  + stars: | 2023-02-06 | by ( Ryan Joe | Lara O'Reilly | Lauren Johnson | ) www.businessinsider.com   time to read: +6 min
Buying a Super Bowl can be a big risk because it's a big investment months ahead of the game. Diageo CEO Ivan Menezes said during the company's January earnings call that its brand Crown Royal will run its first Super Bowl ad this year. Anheuser-Busch's move is an indication that the sky-high price of running a Super Bowl ad is getting harder for companies to justify. Bookings typically happen in May, said one ad agency exec who's purchased many Super Bowl ads for clients, including this year. Super Bowl ad slots sold briskly for both Fox this year and NBC last year.
☆ Insider's One Planet destination zeroes in on the innovations and actions taking on the climate crisis
  + stars: | 2023-01-18 | by ( ) www.businessinsider.com   time to read: +4 min
The section will focus on how people can take action to address the climate crisis in their homes, businesses, and communities. Today, Insider is launching a new destination — One Planet — that draws inspiration from the messages of Climate Action 30. The project will also convene in-person and virtual events adjacent to the world's biggest global climate activations, such as COP28 and Climate Week NYC. Underpinning One Planet will be the spirit of entrepreneurship and the innovations and technologies that will unlock climate progress. Journalists from across Insider's global newsroom will contribute to One PlanetOne Planet will be led by editor Lily Katzman, who also edited the Climate Action 30 project.
☆ See the 13-slide pitch deck wellness startup Blume used to raise $1.8 million in 5 weeks
  + stars: | 2023-01-09 | by ( Amber Gibson | ) www.businessinsider.com   time to read: +4 min
She recently raised 2.5 million Canadian dollars, or about $1.8 million, from investors like Judy Brooks. Her pitch deck focused on the sustainability of her business — here's what it looked like. In 2017, she took her creations and started Blume. "When I first started Blume, we didn't have barcodes on our packages, and we hand-stickered the packages in my living room," Danudjaja said. Here's the pitch deck she used for her first raise.
☆ Meet the 43-year-old 'Vibe Manager' of New York City's Hard Rock Hotel in charge of throwing rooftop parties and curating playlists
  + stars: | 2023-01-07 | by ( Hannah Towey | ) www.businessinsider.com   time to read: +5 min
43-year-old Michael Tello is a "Vibe Manager" at the Hard Rock Hotel in New York City. The "rockstar suite" at the Hard Rock Hotel in New York City. Courtesy of Hard Rock Hotel New YorkBut being able to provide those special touches is also one of the most rewarding parts of the job, he said. Ciara and Didi Richards dance onstage during the Sports Illustrated Swimsuit 2022 Issue launch party at Hard Rock Hotel New York on May 19, 2022. The vibe manager works a Tuesday through Saturday schedule.
☆ Arielle Charnas' company, Something Navy, is floundering amid dwindling sales, an employee exodus, and furious suppliers
  + stars: | 2022-12-08 | by ( Katie Warren | ) www.businessinsider.com   time to read: +36 min
From the outside, it doesn't look as if Charnas' company is in trouble. Mark Sagliocco/Getty Images for Beach MagazineSeveral former employees told Insider they cut ties with Something Navy because they saw signs the company was struggling. Several current and former Something Navy employees told Insider they'd been inundated with emails since the spring from suppliers, freelancers, and models asking where their money was. In one email viewed by Insider, Scanlan told a supplier that cash was tight but promised payment was on the way. The current Something Navy employee said that based on data she'd seen, the retail locations most likely don't turn a profit.
☆ VidCon reveals initial list of creators slated to appear at June 2023 conference in Anaheim
  + stars: | 2022-12-06 | by ( ) www.nbcnews.com   time to read: +2 min
VidCon, the fan and industry event producer celebrating YouTubers and other digital creators, unveiled the first round of featured creators confirmed to its flagship convention in Anaheim, Calif., in June 2023. Additional details on programming, speakers, partner activations, and more featured creators confirmed to attend will be announced in the coming months. VidCon also has opened ticket sales for the 2023 Anaheim confab, with more info at this link. In 2022, VidCon returned to an in-person convention in Anaheim after a two-year break because of COVID. VidCon was founded by veteran YouTube creators John and Hank Green (the Vlogbrothers) and was acquired by Paramount Global in 2018.
☆ The small but mighty love for ‘Willow’ that led to a shiny new series
  + stars: | 2022-11-29 | by ( Dan Heching | ) edition.cnn.com   time to read: +7 min
It’s a refreshing turn against recent trends that a cult classic without the sizable built-in fanbase of, say, a “Star Wars” or Marvel property would receive the fancy reboot treatment. “You could be walking around a convention floor, and in a sea of Harley Quinns, you’ll spot a Willow,” Delaney observed. High hopesThe arrival of the new 8-episode series comes with high hopes from the small but mighty fanbase. Bob Dolman, who wrote the screenplay for the original film, also acted as supervising producer on the first episode. Kilmer’s ex-wife Joanne Whalley, who he met on the original film, will be back in the series as warrior Sorsha.
☆ We now know what Budweiser will do with the beer it can’t sell at the World Cup
  + stars: | 2022-11-22 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +2 min
New York CNN Business —Qatar’s last-minute decision to ban alcohol at World Cup stadiums has left Budweiser with loads of beer left on its hands. pic.twitter.com/Vv2YFxIZa1 — Budweiser (@Budweiser) November 19, 2022Last week — just a few days before the World Cup was set to begin — Qatar announced that the eight stadiums couldn’t sell alcoholic Budweiser, leaving fans with only one option for beer: non-alcoholic Bud Zero. “As partners of FIFA for over three decades, we look forward to our activations of FIFA World Cup campaigns around the world to celebrate football with our consumers,” an AB-InBev spokesperson said in a previous statement. So, the decision threw a wrench into the company’s World Cup marketing plans, as the decision dramatically reduces its presence for thousands of fans at the World Cup. The FIFA World Cup Qatar 2022 will take place through December 18.
☆ Budweiser World Cup campaign curbed, not crashed, by Qatar beer ban
  + stars: | 2022-11-19 | by ( Philip Blenkinsop | ) www.reuters.com   time to read: +5 min
Budweiser has been a World Cup sponsor since the 1986 tournament in Mexico. STRICT CONTROLSBut Qatar 2022 was always going to be different, as the first World Cup held in a conservative Muslim country with strict controls on alcohol, the consumption of which is banned in public. He added that FIFA and Budweiser had been partners for decades and looked forward to being partners in the future. Doukeris though has said that the far greater impact in terms of beer sales is from fans across the globe, many with a AB InBev beer in hand - from a Jupiler in Belgium to a Brahma in Brazil. Indeed, the brewer has launched its biggest ever World Cup campaign in over 70 markets, more than double the number of participating countries, compared with just over 50 for the 2018 edition.
☆ What is Bud Zero, the only beer Budweiser can sell at the World Cup?
  + stars: | 2022-11-18 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +3 min
New York CNN Business —In a surprise reversal, Qatar announced a ban of alcoholic beer at the eight stadiums hosting the World Cup. One serving of Bud Zero has 0 grams of sugar and 50 calories. “As partners of FIFA for over three decades, we look forward to our activations of FIFA World Cup campaigns around the world to celebrate football with our consumers,” an Anheuser-Busch InBev spokesperson said in a statement. Just a few days ago, reports showed World Cup workers moving beer tents into less visible areas of stadiums. The FIFA World Cup Qatar 2022 kicks off Sunday and lasts until December 18.
☆ No alcohol sales permitted at Qatar's World Cup stadium sites
  + stars: | 2022-11-18 | by ( Andrew Mills | ) www.reuters.com   time to read: +5 min
The announcement comes two days before Sunday's kickoff of the World Cup, the first to be held in a conservative Muslim country with strict controls on alcohol, the consumption of which is banned in public. For years, Qatar's tournament organisers have said that alcohol would be widely accessible to fans at the tournament. Budweiser has been a World Cup sponsor since 1985, the year before the event was held in Mexico. "Tournament organisers appreciate AB InBev’s understanding and continuous support to our joint commitment to cater for everyone during the FIFA World Cup," the statement said. Questions have swirled around the role alcohol would play at this year's World Cup since Qatar won hosting rights in 2010.
☆ Chipotle workers say 'Boorito' was a flop this year because of high prices
  + stars: | 2022-11-01 | by ( Mary Meisenzahl | ) www.businessinsider.com   time to read: +3 min
Seven workers told Insider that their stores were slower than expected. Seven Chipotle workers across the US told Insider that their stores saw lower traffic than expected and didn't meet sales projections. This is in complete contrast to 2021, when workers told Insider about long lines, staying late to finish cleaning, and even some workers walking off the job. Outside of the Boorito promotion, Chipotle has raised prices several times over the last year and a half, most recently in August, when the chain raised prices for a burrito by about 50 cents to $1 each. In the first quarter of 2022, Chipotle raised menu prices by 4%, CFO Jack Hartung told investors.
☆ Chipotle workers say they anticipate annual Halloween 'Boorito' promotion will be less of a 'disaster' this year now that it's back in-person
  + stars: | 2022-10-30 | by ( Mary Meisenzahl | ) www.businessinsider.com   time to read: +4 min
Chipotle's annual Halloween "Boorito" promotion is back in-person for the first time since 2019. Five workers told Insider they feel better prepared this year. Some Chipotle workers did walk off the job on Halloween last year at a location in New York City, demanding better working conditions. A New Jersey Chipotle worker told Insider that she's happy the promotion is in-store only this year after the "disaster" she faced last year. Workers told Insider that they don't anticipate much backlash from customers who prefer digital orders.
☆ Meet the 'Vibe Manager' of New York City's Hard Rock Hotel who's in charge of throwing rooftop parties, curating playlists, and setting up the 'rockstar suite' for VIPs like Vance Joy and Halsey
  + stars: | 2022-09-05 | by ( Hannah Towey | ) www.businessinsider.com   time to read: +5 min
43-year-old Michael Tello is a "Vibe Manager" at the Hard Rock Hotel in New York City. The "rockstar suite" at the Hard Rock Hotel in New York City. Courtesy of Hard Rock Hotel New YorkBut being able to provide those special touches is also one of the most rewarding parts of the job, he said. Ciara and Didi Richards dance onstage during the Sports Illustrated Swimsuit 2022 Issue launch party at Hard Rock Hotel New York on May 19, 2022. The vibe manager works a Tuesday through Saturday schedule.
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