The White House on Tuesday issued guidelines aimed at safeguarding personal data from misuse in artificial-intelligence algorithms that drive hiring, lending and other business decisions. The guidelines, which the Biden administration described as a “blueprint for an AI bill of rights,” are nonbinding and don’t include enforcement measures. They also fall short of the European Union’s landmark privacy regulation that has forced global technology companies to change how they collect data, among other things. Still, some technology leaders said the White House blueprint could lead to heavy-handed regulation that might risk putting U.S. businesses at a disadvantage. “If implemented properly, the bill could reduce AI misuse and yet support beneficial uses of AI in medicine, driving, enterprise productivity, and more,” Mr. Etzioni said.

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