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Search resuls for: "Yvon Chouinard"


2 mentions found


☆ Patagonia's CEO gets candid: How sustainability, diversity, and social justice guide the beloved brand
  + stars: | 2022-09-15 | by ( Rebecca Knight | ) www.businessinsider.com   time to read: +12 min
As CEO of Patagonia, Ryan Gellert wrestles with a paradox: The outdoor-gear maker's good works, philanthropy, and intentions are still not enough to justify its existence. To Gellert, who took over from the widely respected Rose Marcario, the company could always be doing more. And we need business to step up. Patagonia really struggled in Europe, and that never made sense to me. One of the things that I love more than anything about Patagonia is that we are an unapologetically for-profit business.
☆ Patagonia founder gives away company, ensuring profits go to fight climate change
  + stars: | 2022-09-14 | by ( Evan Bush | Evan Bush Is A Science Reporter For Nbc News. He Can Be Reached At Evan.Bush Nbcuni.Com. | ) www.nbcnews.com   time to read: +3 min
The founder of the outdoor brand Patagonia has relinquished his ownership in the business and directed its profits to fight climate change. "Instead of extracting value from nature and transforming it into wealth, we are using the wealth Patagonia creates to protect the source. The company expects to contribute roughly $100 million to the Holdfast Collective through an annual dividend depending on the businesses' success. The Patagonia brand, Hayes noted, charges a premium, in part, because of the values it represents. Hayes said businesses in manufacturing or extractive industries in a capitalist economy that requires growth ultimately run into conflicts with environmental and climate values.
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