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☆ Twitter's ailing ad business offered a glimmer of hope as it lures big Super Bowl advertisers to platform on gameday weekend
▼ + stars: | 2023-02-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

The Super Bowl could be the most lucrative day for Twitter's ad business since Elon Musk's takeover. A handful of Super Bowl advertisers are poised to spend on Twitter on gameday weekend later this month, handing the beleaguered social media giant's ad business a much-needed boost, according to industry sources. A promoted trend costs $700,000 during the Super Bowl, compared to $100,000 on an ordinary day, Ad Age first reported. Upfront Super Bowl bookings on Twitter are still lower than in previous years, according to people familiar with the matter. To be sure, many big Super Bowl advertisers have no plans to appear on Twitter this time around.

☆ I coach workers at Amazon and Google through layoffs. Here's what I tell those who've been let go and those left behind.
▼ + stars: | 2023-01-23 | by ( Robin Madell | ) www.businessinsider.com time to read: +7 min

Alisa Cohen has coached tech workers at companies like Google and Amazon. More than 50% of my career-coaching clients work in Big Tech, and another 30% are in B2B SaaS or e-commerce. I'm seeing some large tech companies like Google and Meta offering 10 to 16 weeks of base salary plus one to two weeks for each additional year worked. I coach job seekers to consider if the work environment, leadership, and culture are aligned with their values. I coach clients to connect their actions to their results — and importantly, to communicate the value they've added and impact they've made.

☆ The pink-slip parties of the dot-com bust helped laid-off tech workers get new jobs. They need to make a comeback.
▼ + stars: | 2022-12-17 | by ( Rebecca Knight | ) www.businessinsider.com time to read: +5 min

Allison Hemming started "pink-slip parties" in the early aughts after the dotcom bust. Back then, like now, tech workers lost their jobs en masse. Hemming began running regular meetups for laid-off tech workers — misery loves company, after all — giving them an opportunity to network and meet prospective hiring managers. Will the latest tech layoffs spur a return of pink-slip parties? The tech workers losing their jobs today have a nice runway because a lot of big nontech companies are still hiring.

☆ Young voters propelled Raphael Warnock to victory in the Georgia Senate runoff, but the work to boost their political engagement continues: 'We're not stopping here'
▼ + stars: | 2022-12-08 | by ( John L. Dorman | ) www.businessinsider.com time to read: +6 min

Sen. Raphael Warnock's runoff victory was driven in large part by his support among young voters. But young voters — with Gen Z and younger millennials flexing their political power — emerged as a critical demographic in the Georgia Senate race. Looking at the Georgia Senate runoff results, what actually happened to get more young voters to the polls? Heightened voter engagementVoters of Tomorrow, a Gen Z-led voter-engagement nonprofit organization, sent 2.5 million calls and texts to young Georgia voters urging them to participate. But it will take continued engagement with young voters to ensure robust participation in the future, especially in non-presidential election cycles.

☆ Sorry, millennials, you're never getting a good home
▼ + stars: | 2022-09-29 | by ( James Rodriguez | ) www.businessinsider.com time to read: +13 min

Like a lot of millennials, Enrique Gonsalves is a victim of poor timing. For most millennials, born between 1981 and 1996, the path to homeownership has been fraught with pitfalls and false starts. Add it all up, and the homeownership rate among millennials is lagging that of previous generations. Compared with these generations, millennials have more debt, a lower net worth, and a worse chance of making more than their parents. Those factors, particularly the rise in student debt, have prevented millennials from getting a home.

The survey asked all respondents how they think their finances compare to others their age — and 37% of millennials think they're doing worse than their peers. Of these respondents, 10% think they're much worse off, while 27% think they're somewhat worse off. More millennials are positive when it comes to the peer comparison — 46% think they're much better or somewhat better off than their peers (the remaining 17% said they didn't know). If millennials are overall thinking they're doing better than their peers, the situation on the ground may be better than we believe. But these results are on par with what overall respondents in the survey said — 38% think they're much or somewhat worse off than their peers, while 43% think they're somewhat or much better off.

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