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Mattel CEO Ynon Kreiz joins 'Mad Money' host Jim Cramer to talk the upcoming Barbie movie. Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via Email
Persons: Ynon Kreiz, Jim Cramer Organizations: Mattel
Mattel CEO Ynon Kreiz sat down with CNBC's Jim Cramer on Wednesday to discuss the launch of the brand's cinematic universe and Barbie's big screen debut, just days before the long-awaited film premieres. Kreiz said the Mattel transformed its mindset when the company realized its customers are not just consumers, they're fans. "This was not about making a movie, this was about creating an iconic cultural moment," Kreiz said. "We transformed our business model," Kreiz, who became CEO in 2018, said. Kreiz lauded Gerwig for creating a film that takes the iconic Barbie brand and makes it "relevant to everyone."
Persons: Ynon Kreiz, CNBC's Jim Cramer, Kreiz, Greta Gerwig, Greta Gerwig's, Barbie, JJ Abrams, Barney Organizations: Mattel
He earmarked Margot Robbie to play Barbie, and has driven the group's push to exploit its brands. Ryan Gosling as Ken and Margot Robbie as Barbie in "Barbie." Warner Bros.Self-deprecationAccording to Bloomberg, Mattel gave Warner Bros. and Gerwig huge creative license on the movie – including how Mattel and its bigwigs would be portrayed. Kreiz, with his chiseled jaw, pearly white teeth and broader good looks, might look more like Ken, played by Ryan Gosling, than the ghoulish CEO played by funnyman Will Ferrell. Ferrell is listed only as "Mattel CEO" in the film's credits, adding an element of ambiguity.
Persons: Barbie, Margot Robbie, Will Ferrell, Ryan Gosling rollerblading, Ken, Kreiz, Barbie's, He's, Greta Gerwig's, Robbie, Mattel, Greta Gerwig, Ryan Gosling, funnyman Will Ferrell, Ferrell, Oscar, Daniel Kaluuya, Barney, Lena Dunham, helming, Lily Collins, It's, Polly Pocket, David Zalubowski, Kreiz – Organizations: Mattel, Bloomberg, Service, Maker Studios, Disney, Endemol Group, Brother, Fox Kids Europe, London's, Warner Bros, MGM, Arch, Hasbro Locations: Wall, Silicon
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailMattel CEO Ynon Kreiz on the state of the toy industry and health of U.S. consumerYnon Kreiz, the chairman and CEO of Mattel, joins 'Power Lunch' to discuss key topics at this year's Milken Institute Global Conference, toy sales trending downward, and the licensing agreement between Mattel and Hasbro.
Barbie maker Mattel posted first-quarter results after markets closed on Wednesday that beat revenue expectations but fell short of expectations on the bottom line. Other toy stocks, including Hasbro competitor Mattel and pop culture consumer company Funko , also jumped on Thursday. Toymaker stocks rallied Thursday after rivals Hasbro and Mattel posted quarterly results and offered optimistic comments about how their intellectual property will boost their businesses. Amid the challenging toy and game market, both Hasbro and Mattel are eyeing a future increasingly focused on intellectual property. Hasbro's "Transformers: Rise of the Beasts" from Paramount is slated for a June 9 release, while Mattel's much-hyped "Barbie" movie from Warner Bros. is scheduled for a July 21 release.
April 26 (Reuters) - Mattel Inc (MAT.O) reported a bigger-than-expected loss for the first quarter on Wednesday as the toymaker grappled with higher costs and retailers cutting back on orders. "Retailers are working through this inventory and expect that to be corrected by the end of the first half." Price increases have also discouraged consumers from spending more on its products, leading to a 21% drop in net sales for Mattel to $815 million after adjusting for currency fluctuations. Worldwide gross billings for Barbie, which represents amounts invoiced to customers, fell 41%, while Hot Wheels' billings rose only 1%. The company, however, stuck to its full-year net sales and adjusted profit forecasts and said it expects inflation to moderate in 2023.
The Mattel company logo is pictured during the inauguration of the expansion of the Montoi plant, in Escobedo, Mexico March 15, 2022. Barbie-maker Mattel posted fourth-quarter results after market close on Wednesday that came in well below Wall Street's expectations after disappointing holiday sales. The company had hoped that the "all-important holiday season" would be a potential buoy for sales as demand has slowed amid inflation. As it enters its 2023 fiscal year, Mattel is projecting adjusted earnings per share for the full year of between $1.10 and $1.20. The project is a part of Kreiz's larger strategy to transition Mattel from purely a toy manufacturer to a multi-segmented house of toy franchises.
Shares of the California-based toymaker fell about 4% in extended trade, after it also missed quarterly sales estimates for the first time since March 2020. Earlier this month, Hasbro Inc (HAS.O) tempered its full-year revenue outlook and warned that demand was starting to slip ahead of the festive season. Mattel, meanwhile, expects demand to accelerate during the crucial holiday shopping season, but said it would conduct more promotions to remain competitive. Kreiz said in an earnings call Mattel has not seen any "meaningful impact" on consumer demand for its toys from the price increases it has undertaken. Reporting by Uday Sampath and Ananya Mariam Rajesh in Bengaluru; Editing by Devika SyamnathOur Standards: The Thomson Reuters Trust Principles.
Shares of the California-based toymaker fell about 4% in extended trade, after it also missed quarterly sales estimates for the first time since March 2020. Earlier this month, Hasbro Inc (HAS.O) tempered its full-year revenue outlook and warned that demand was starting to slip ahead of the festive season. Mattel, meanwhile, expects demand to accelerate during the crucial holiday shopping season, but said it would conduct more promotions to remain competitive. However, excluding items, the company earned 82 cents per share, beating estimates of 74 cents. Reporting by Uday Sampath and Ananya Mariam Rajesh in Bengaluru; Editing by Devika SyamnathOur Standards: The Thomson Reuters Trust Principles.
The Mattel sign is pictured at the Nuremberg International Toy Fair, Jan. 29, 2014, in Nuremberg, Germany. Mattel Inc cut its annual profit forecast on Tuesday and said it would ramp up promotions heading into the busy holiday season, as price hikes discourage inflation-hit Americans from spending on its Barbie dolls and action figures. Mattel, meanwhile, expects demand to accelerate during the crucial holiday shopping season, but said it would conduct more promotions to remain competitive. Mattel reduced its 2022 adjusted profit forecast to between $1.32 and $1.42 per share from $1.42 to $1.48 earlier, but its raised prices helped the toymaker post adjusted gross margin of 48.3% in the third quarter, compared with last year's 47.8%. The Fisher-Price toys maker reiterated its forecast for full-year sales.
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