"The shape of the holiday season will look different this year, with early discounting in October," Patrick Brown, Adobe vice president of growth marketing and insights, said in a statement. Here are the toys, gaming devices, games, and other gifts that Adobe predicts will be the most popular items this holiday season. SquishmallowsThe stuffed animals come in all sizes, shapes, and colors and are expected to once again be popular this holiday season. Xbox Series XThe Xbox Series X is the fastest, most powerful Xbox yet, per Microsoft. Apple Watch Series 8/UltraThe new Apple Watch Series 8 comes in eight different colors, with either a 41-millimeter or 45-millimeter case.

---