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☆ Sports gambling opportunities for marketers
▼ + stars: | 2022-09-22 | by ( Paul Verna | ) www.businessinsider.com time to read: +7 min

And sports gambling, which is now legal in nearly half the US, is emerging as a market opportunity for brands and broadcasters alike. Legalized sports gambling in the US will generate $2.1 billion in revenues this year. It also tallies states with active sports gambling legislation as well as those with no legislation or dead legislation. As of May 2021, sports gambling was legal and active in 21 states plus the District of Columbia. In addition, MGM Resorts International projects that sports gambling will generate $13.5 billion by 2025, with 38 US states participating by that time.

☆ Upcoming live events at Insider
▼ + stars: | 2022-01-19 | by ( Business Insider | ) www.businessinsider.com time to read: +6 min

Below is a list of our upcoming in-person and virtual events, including exclusive fireside chats, compelling panels, and reporter Q&As. Featured Events for Sustainability & Climate ActionInsider Introducing the Optimist's Destination for Climate ActionApril 10, 2023 | 3 PM ETDetails to come! InsiderFor a Better Future: Bridging Culture, Business, and ClimatePresented by DeloitteApril 25, 2023 | 12 PM ETDetails to come! Panelists from Tinuiti, Jungle Scout, Bobsled Marketing, and Cure Hydration will discuss what this trend means — watch hereHow advertisers can navigate the death of the third-party cookie. To submit a potential speaker for an upcoming event, please complete this form.

☆ CTV and digital advertising: How Connected TV is one of the fastest growing channels in 2022
▼ + stars: | 2022-01-05 | by ( Insider Intelligence | ) www.businessinsider.com time to read: +3 min

CTV advertising was among the fastest growing for any significant sector of the US digital ad spending market. Connected TV (CTV) advertising was a beneficiary of pandemic trends and remains one of digital advertising’s fastest-growing channels. CTV ad spending is growing so quickly that each time we update our forecasts we end up raising our estimates. In October, we raised our 2022 US CTV ad spending forecast from $17.44 billion to $19.10 billion. CTV advertising stats and 2022 forecastPrior to the pandemic, we’d had high expectations for CTV ad spending in 2020, but they have been repeatedly exceeded.

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