The store's typical customer is a more rural baby boomer who earns $60K a year and owns her home.
But which of those millions of shoppers is the "typical" Lowe's shopper?
In addition to taking on Home Depot, Lowe's is looking to win over customers from outdoor lifestyle retailer Tractor Supply Co. with a push into smaller-format rural stores.
Lowe's shoppers have dialed back in recent months, but the company said a few are still splurging on its offerings of high-tech, futuristic appliances at price points of $2,500 or more.
The typical customer earns between $40,000 and $80,000 a year and now makes nine trips to Lowe's, spending about $90 per trip for an annual total of $809.
Persons:
Lowe's, boomer, —
Organizations:
Service, Tractor Supply, Home
Locations:
North America, Wilkesboro , North Carolina, Lowe's