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☆ I used ChatGPT to build a simple Chrome extension in 10 hours. Here's how I sold it for thousands on Acquire and what I learned about my fastest launch-to-exit ever.
▼ + stars: | 2023-04-19 | by ( Ihor Stefurak | ) www.businessinsider.com time to read: +6 min

He used ChatGPT to build a Chrome extension and sold it for thousands on Acquire. While it took 10 hours to build, Stefurak recommends using ChatGPT to help with certain projects. We crafted a Chrome extension and received $1,000 worth of pre-orders within 24 hours. I recommend using the AI chatbot if you're starting a simple project with JavaScript or Python. These models help enhance self-understanding and ultimately lead to better decisions and big overall improvements.

☆ People Can't Get Ozempic, New Weight-Loss Drugs Because of Broken Healthcare System
▼ + stars: | 2023-04-13 | by ( ) www.businessinsider.com time to read: +15 min

Wegovy is just one of a wave of revolutionary weight-loss drugs, which also includes the buzzy Ozempic, that represents a watershed moment for obesity treatment. Demand for weight-loss drugs is surgingDoctors and healthcare professionals searched for a healthy, safe, and effective weight-loss solution for years before the drugs, known collectively as GLP-1 agonists, exploded on the scene. If there is one key that could unlock access to expensive weight-loss drugs for Americans, it's Medicare. Expanding coverage for Ozempic and other weight-loss drugs for just a small segment of the population could cost Medicare up to $26.8 billion a year. Patients lose outYears from now, patients may have an easier time getting their hands on weight-loss drugs.

The lobbying comes amid a sustained effort by TikTok to play down fears raised by lawmakers who want to ban the app, which has 150 million monthly active users in the U.S. She defended the work of TikTok's team in Washington and said the company is trying to address lawmakers' privacy and safety concerns. At the furthest end of the extreme is the legislation from Hawley and Buck that simply seeks to ban TikTok outright by directing the president to block transactions with ByteDance. Hawley has not eased his campaign to ban TikTok. But after, "our phones were ringing off the hook," with the majority of callers voicing opposition to a TikTok ban.

LOS ANGELES, March 24 (Reuters) - When Cassidy Jacobson was 13 years old, she posted a video of herself dancing on the popular app TikTok. Jacobson dreams of using her success on TikTok - an app used by 150 million Americans - to start her own curly hair care line and inspire others to love their natural curls. Last week, TikTok said the Biden administration demanded its Chinese owners divest their stakes or face a potential ban. Whether it’s creating all new content for YouTube reels or taking her TikTok content and transferring it over to Instagram, the influencer is making sure to diversify her content. Beyond popularity and fans, TikTok backers believe it provides livelihoods, paths to social change and a sense of community.

☆ Where TikTok users may go if the app gets banned
▼ + stars: | 2023-03-24 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +4 min

CNN —On the eve of a high-profile TikTok hearing this week, the company shared that it now has more than 150 million US monthly active users. “This uncertainty could push some TikTok content creators to focus more on, and possibly begin, pushing their audiences to other social network platforms,” Mogharabi said. Snap’s stock rose in the days leading up to TikTok’s appearance before Congress amid renewed talks among federal officials of a TikTok ban. Alex Brandon/APIf that happens, Lian Jye Su, an analyst with ABI Search, believes users will follow their favorite TikTok influencers and content creators wherever they go. For now, talk of a TikTok ban may still be premature.

☆ Ken Griffin just keeps winning
▼ + stars: | 2023-03-08 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

No, 4.1 billion represents the number of dollars Ken Griffin made from his hedge fund, Citadel, in 2022 alone. Griffin made more money in one hour than the average American makes in their lifetime! Oh, and one more thing: That's not even all the money Griffin earned in 2022! I've said before you could make the case for Griffin being the most powerful person on Wall Street. And check out this fascinating profile from Insider's Dakin Campbell on Ken Griffin.

☆ How TikTokers are turning to YouTube and email newsletters to earn more money, as they struggle with engagement on the short-video app and a potential ban looms
▼ + stars: | 2023-03-04 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +3 min

However, creators on the app report that views are down, which impacts their earnings. Several TikTokers are now generating wealth outside of the app, like through email newsletters. Some TikTok influencers are turning their time and energy to other platforms to earn more money, grow their audiences, and create permanent homes for the content. At the height of the pandemic, thousands of users on the app saw their videos go viral. Meanwhile, the threat of a potential TikTok ban in the US has led some creators to question the app's longevity.

☆ Another 70 Olaplex customers just joined the hair-loss lawsuit against the trendy hair care brand
▼ + stars: | 2023-03-03 | by ( Sindhu Sundar | ) www.businessinsider.com time to read: +4 min

Dozens more customers have joined an ongoing lawsuit against the TikTok-famous brand Olaplex. More than 100 customers now say in an amended suit that they suffered physical injuries like hair loss. Olaplex has said clinical tests have shown its hair products to be "safe and effective." Dozens of customers have joined an amended complaint filed Thursday night in California federal court, adding to a rising volume of allegations that Olaplex products can cause hair loss and scalp problems. "However, Olaplex products do not cause hair loss or hair breakage."

☆ Home Depot Using TikTok-Famous Theme Song to Reach Younger Customers
▼ + stars: | 2023-02-01 | by ( Ben Tobin | ) www.businessinsider.com time to read: +3 min

Home Depot hopes to connect with Gen Z and younger generations through its social media. In a TikTok in 2019, Valencia Community College student Chris Alicea danced to the Home Depot beat in his dorm room. With Generation Z dominating TikTok, Home Depot is finding ways to connect with younger audiences through the catchiness of its theme song, Cushing said. The social media engagement helps Home Depot "connect with younger generations and the next generation of homeowners and doers." And later in the month, Home Depot posted a video of musician and influencer Joe Porter re-creating the company's theme song solely using products in Home Depot's store.

As they've grown, creators on this platform have created media kits to pitch brands. Nadja Marrero, a skincare and beauty influencer, even landed more brand deals because of these techniques. However, many creators often have to reach out to brands to get these deals, which is where media kits come into play. Influencers typically email this media kit, tailoring it to the brand they're pitching, and then negotiate their rates with the brand. Here are 10 examples of real influencer media kits from TikTokers (arranged by follower count):

☆ Amazon is paying influencers to test its new TikTok competitor, Inspire. Creators with access break down how it works.
▼ + stars: | 2023-01-19 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Three influencers and one talent manager told Insider that Amazon offered the creators payments to post short vertical videos. The Amazon Influencer Program will occasionally run limited time incentives like this around new projects, the company told Insider. Content posted to the Amazon Influencer storefront of creators in the Amazon Influencer Program are eligible to appear in Inspire. The content on Amazon Inspire won't look exactly like traditional UGC, since it will live on the influencer's account. But, like with UGC, creators with smaller followers will have a chance to make money, since Inspire's main feed doesn't rely on creators having a large following.

☆ How TikTok influencers are helping companies recruit new workers
▼ + stars: | 2023-01-09 | by ( Mikaela Cohen | ) www.cnbc.com time to read: +7 min

Durham's following on the social platform and her success show how influencers and content creators on TikTok can strengthen a company's recruiting efforts. TikTok influencers help recruit desired candidatesWhen you think about how people previously searched for jobs, it's most likely they turned first to their local newspaper for open roles. Finding the right type of TikTok influencerLazarus said companies interested in using TikTok influencers to promote jobs, must first distinguish between the different types of influencers and which ones have the right following to reach ideal candidates. Blaser said companies, especially local businesses, don't necessarily need to tap into influencers with millions of followers to recruit for open jobs. Lazarus said TikTok influencers can also help companies increase diversity and reach underrepresented populations, because this type of recruitment reaches candidates through their trusted sources that they're already consuming.

☆ 3 TikTok SEO strategies that influencers are using to help boost views and engagement with their videos
▼ + stars: | 2023-01-06 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +1 min

Gen Zers prefer TikTok over Google as a search engine, and influencers are taking notice. Five TikTokers shared the specific techniques they use to make their videos more SEO friendly. These strategies helped make videos more discoverable by users and brands that want to collaborate. Some TikTok creators are starting to adapt their content strategies to make their videos more SEO friendly, following a September New York Times report that Gen Z prefers TikTok over Google as a search engine. Here are three SEO strategies the TikTokers have had success with:

☆ Biden signs TikTok ban for government devices amid security concerns
▼ + stars: | 2022-12-30 | by ( David Ingram | David Ingram Covers Tech For Nbc News. | ) www.nbcnews.com time to read: +8 min

President Joe Biden approved a limited TikTok ban Thursday when he signed the 4,126-page spending bill into law. The ban prohibits the use of TikTok by the federal government’s nearly 4 million employees on devices owned by its agencies, with limited exceptions for law enforcement, national security and security research purposes. Since 2020, a bubbling movement led largely by conservatives has maintained a minor interest in a TikTok ban. “We’re disappointed that Congress has moved to ban TikTok on government devices — a political gesture that will do nothing to advance national security interests — rather than encouraging the Administration to conclude its national security review,” the company said in a statement. It added that the proposed security agreement with the Biden administration would address the security concerns of lawmakers and regulators.

☆ How much money TikTokers make, according to creators
▼ + stars: | 2022-12-21 | by ( Dan Whateley | ) www.businessinsider.com time to read: +6 min

Here's how much TikTokers earn from brand deals, song promotions, livestreams, its Creator Fund, and ad-revenue sharing. Read how much six TikTok creators earned from the Creator FundHow much TikTokers make from its ad-revenue sharing program, PulseThe Creator Fund isn't the only in-app monetization tool for TikTok creators. As with the Creator Fund, the first two payments from TikTok Pulse have been disappointing, creators told Insider. Read more about how creators are making money from TikTok's built-in monetization features:How TikTok creators make money from brand sponsorshipsBecause virtual gifts, Creator Fund payments, and Pulse earnings don't pay the bills on their own, many influencers turn to brand deals to earn money from their TikTok content. Here's how much creators are earning from brand deals:How TikTok creators make money from song promotionsOne of the most popular ways to earn money as a TikToker is by promoting songs in videos.

☆ 3 SEO strategies TikTokers are using to help increase views and engagement on their videos
▼ + stars: | 2022-12-19 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +1 min

☆ Move over kiddo. Teens and grownups want their own teddy bears
▼ + stars: | 2022-12-07 | by ( Parija Kavilanz | ) edition.cnn.com time to read: +3 min

New York CNNBusiness —We know young kids love teddy bears and cute cuddly stuffed animals. But Build-A-Bear Workshop says older consumers can’t resist them, either. Shoppers can stuff a teddy bear or another furry animal and personalize it with clothes, accessories and their own voice-recorded message. Among the older shoppers are collectors and gift buyers. Courting teens and older customers has benefits.

☆ Pepsi wants you to drink soda mixed with milk this holiday season
▼ + stars: | 2022-12-01 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +4 min

Pepsi launched a campaign Thursday encouraging customers to try the combination and use the hashtag #PilkandCookies (as in Pepsi plus milk) to showcase their Santa-friendly concoctions. “Combining Pepsi and milk has long been a secret hack among Pepsi fans,” said Todd Kaplan, Pepsi’s chief marketing officer, in a statement about the campaign. Pepsi is now publicizing the mix as its spin on “dirty soda,” a popular TikTok trend that combines soda with syrup and cream. Pepsi is recommending a number of recipes to those who want to go beyond just Pepsi and milk, perhaps hoping to launch its own viral combination. Swig, which calls itself “home of the original dirty soda,” has been around since 2010 and serves a wide array of the carbonated mash-ups.

☆ A Gen Z-led company tapped TikTok influencers to turn out young voters in midterm elections, creating a “blueprint” for 2024
▼ + stars: | 2022-12-01 | by ( Nicole Gaudiano | ) www.businessinsider.com time to read: +8 min

A Gen Z-led company tapped TikTok influencers in November to persuade young people to vote. "I think the people that cracked the youth voter turnout code are the youth," said Narayanan, whose staff is mostly Gen Z. President Joe Biden, who also courted TikTok influencers, especially thanked young people for the election results. Social Currant worked with nearly 300 creators in the last two months to produce more than 500 pieces of content, he said. Rapper Ryze Hendricks, who has 6.3 million TikTok followers, delivered his message in rhyme: "I got a message for the youth.

☆ How TikTok is changing the music industry
▼ + stars: | 2022-11-25 | by ( Dan Whateley | ) www.businessinsider.com time to read: +15 min

TikTok is an essential promotional tool for music artists and record labels. Watch a full replay of Insider's webinar on TikTok's impact on the music industry, featuring execs from TikTok, Universal Music Group, and UnitedMastersFor some, the hyper-focus on TikTok can be draining. "The argument from TikTok's side is TikTok is now so important to the music industry that they can't afford to not have their music on the platform." Read more about the 'complicated' and codependent relationship between TikTok and music rights holdersBut the industry's attention on TikTok isn't unfounded. Read about why TikTok music marketers are turning to general-interest accounts to promote songsCreating TikTok music challenges to spark user-generated videosAnd some marketers are opening the door for social-media users who wouldn't traditionally be considered influencers to get paid to promote music.

☆ What Is Ozempic and Why Is It Getting So Much Attention?
▼ + stars: | 2022-11-22 | by ( Dani Blum | More About Dani Blum | ) www.nytimes.com time to read: +2 min

Ozempic, a drug used to treat diabetes, keeps gaining attention as celebrities, a tech mogul and TikTok influencers have described taking it to lose weight in short time frames. Elon Musk, when asked about how he looked “fit, ripped and healthy,” tweeted that he was taking Wegovy. On TikTok, the hashtag #Ozempic has been viewed over 273 million times, with people alternately expressing shock over their supposed medication-induced weight loss and swapping stories about side effects. Ozempic and Wegovy are not the only medications gaining popularity for their weight loss effects. Dr. Narang herself has seen patients “who have somehow gotten their hands on this,” taking the medication off-label, she said.

Persons: TikTok, Elon Musk, ”, Andy Cohen, “, Ozempic, Eli Lilly, Disha, Narang Organizations: Drug Administration, Variety, Northwestern Medicine Lake Forest Hospital, Novo Nordisk Locations: Britain, Northwestern, Ozempic

☆ 9 ways to make your small business go viral on TikTok and increase sales, according to entrepreneurs who've booked thousands in revenue
▼ + stars: | 2022-11-07 | by ( Alexandra York | Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +10 min

One of the most popular platforms for content creation is TikTok, which has more than 1 billion monthly users. Ford determined her best-performing videos and her best-selling products based on TikTok views and interaction with customers. Her account now has more than 47,000 followers and her most popular video garnered nearly two million views. TikTok screenshotIn March 2021, Damoin Harrell created his first video on TikTok at the request of his niece. To be sure, more views don't always equate to more sales, business owners said.

☆ 'Making $10k a month is not that hard': How TikTok influencers are luring followers with deceptive promises of side-hustle riches
▼ + stars: | 2022-10-17 | by ( Eve Upton-Clark | ) www.businessinsider.com time to read: +13 min

And some of the dollar amounts passive-income influencers are touting in their posts are eye-popping. Even when the stakes are somewhat lower, passive-income influencers fail to give viewers the full picture. While this method cuts out some of the upfront costs, making money on digital products is still incredibly difficult. Making money as an entrepreneur takes hard work, skill, and a bit of luck — but that message doesn't sell as well. What does sell is the new American dream of making money in your sleep — and side-hustle promoters are more than happy to keep selling it.

☆ How much music producers get paid to create TikTok song remixes and mashups
▼ + stars: | 2022-09-20 | by ( Dan Whateley | ) www.businessinsider.com time to read: +3 min

Remixes and mashups are spreading across TikTok, driving music trends on the app. Record labels and marketers are hiring producers to create remixes as part of song promotions. Remixes and mashups are proliferating on TikTok, and it's shifting how marketers promote songs on the app. Music producers with TikTok followings can earn anywhere from $500 to $5,000 to produce a remixed version of a track, Cloherty said. As with many internet trends, remixes and mashups have seen a resurgence this year.

☆ Notion found love from power users and TikTok influencers. Now, it's going after the office.
▼ + stars: | 2022-09-07 | by ( Paayal Zaveri | ) www.businessinsider.com time to read: +5 min

But despite its popularity among individual users, Notion is eyeing large companies for growth, the company's chief product officer, Madhu Muthukumar, told Insider. And last week it announced new product updates meant to simplify Notion for IT administrators. "There's always been this set of folks who are using Notion to run their companies or run their teams," Muthukumar said. Notion is also rolling out new tools meant to allow IT administrators to manage their organization's Notion use, including by allowing certain company roles to create a Notion account for a new user. Notion's product lead, Birkan Icacan, told Insider that Notion had many more features like this in the works.

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