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☆ Gen Zers want you to know they are sick of extravagant influencer brand trips
▼ + stars: | 2024-03-06 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Gen Z is growing disinterested in the extravagant brand trips influencers are sent on. The generation that has grown up with social media says the lavish lifestyles of the internet's rich and famous no longer thrill them. Tarte brand trips are famed in the influencer worldFor years, brand trips have been a way to solidify a company's name among the young people who watch YouTube and scroll TikTok and Instagram. Varbanova said there are some young people — mostly millennials and DINKs — who still see over-the-top, out-of-touch brand trips as aspirational. If Gen Z's spending money is the goal, brand trips are missing the mark.

Persons: influencers, Katya Varbanova, Maureen Kelly, Tarte, Bora, Shein, Tahrea Sherman, Sherman, Phil Treagus, Evans, Influencers, Varbanova, It's, DINKs —, Rather, she'd Organizations: Service, YouTube, Walmart, Giraffe Social Media, BI Locations: Bora Bora, China

☆ Singapore's Sea Limited posts first profitable year amid efforts to defend market share against Lazada, TikTok
▼ + stars: | 2024-03-05 | by ( Sheila Chiang | In Sheilachiang | ) www.cnbc.com time to read: +2 min

Southeast Asian tech giant Sea Limited on Monday posted its first profitable year amid efforts to defend market share against Alibaba -owned Lazada and TikTok. Net income in 2023 was $162.7 million, as compared to a net loss of $1.7 billion in 2022. Sea's e-commerce arm Shopee made a "meaningful gain in market share" in 2023 despite "intensified competition in Southeast Asia," the firm said on Monday. Sea also said Shopee's market share in the region has "solidified" and the firm intends to "maintain our market share in 2024." Tokopedia merged with TikTok Shop in Indonesia to form an enlarged Tokopedia entity, in which TikTok will take a controlling stake of 75.01%.

Persons: Forrest Li, Li, Sea's, Shopee Organizations: Alibaba Locations: MariBank, Singapore, Sea's New York, Southeast Asia, Indonesia

"I'm thinking about marketing myself as a TikTok Shop creator," Jayy told BI in July. Outside its in-house team, TikTok also deputizes official third-party TikTok Shop agency partners to work with creators and merchants on e-commerce strategies. And the company offers advice to all affiliate creators on its website via its TikTok Shop Academy. Someone who is not popular or famous going on TikTok Shop and offering products, or someone who is very popular and famous now getting products?" "I think the shortest path to more volume through TikTok Shop is really that second group."

Persons: D'Amelio, TikTok, Remy Beaumont, it's, Joy Mangano, Beaumont, playbook, Rick Watson, Sharon Jayy, Jayy, Watson Organizations: Business, Shop, Z Media, intel, Training, RMW Commerce Consulting, TikTok Shop, Shop Academy Locations: London, China, Douyin, TikTok's Culver

☆ TikTok is pissing everyone off right now. Here's how its brute-force tactics could pay off — or backfire.
▼ + stars: | 2024-02-15 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +7 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The move was an about-face for the president, whose administration had spent years calling it a national security risk. AdvertisementIt’s been deep in a public spat over music licensing with one of its most important partners, Universal Music Group. Some users have said it’s ruining the app by promoting shopping over the funny skits and dancing videos that first made TikTok popular. For leaders at ByteDance, who often have the final say over product decisions at TikTok, copying ideas from Douyin to TikTok is part of their playbook.

Persons: —, TikTok, Joe Biden, Biden, Brandon, TikTok isn’t, it's, Taylor Swift, Olivia Rodrigo, UMG, ” TikTok, it’s, TikTok's, ByteDance, It’s, Meghana, Pissing, ” Michael Huppe, Katie Notopoulos, ” Dhar Organizations: Service, White, Business, Universal Music Group, Music, Black, Facebook, Google, Big Tech, ”, YouTube, Shopping Network Locations: TikTok, Washington, Meghana Dhar, China, ByteDance

☆ TikTok is kind of bad now, right? The emphasis on shopping really bums me out.
▼ + stars: | 2024-02-08 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +3 min

Let's start with what deserves most of the blame: the TikTok Shop. The emphasis on Shop content has two bad effects. AdvertisementThe first is the simple fact that I'm being shown lots more low-quality videos that I'm not actually interested in. Tiktok / ScreenshotIt used to be that TikTok would try to convince me I had undiagnosed ADHD; now, it just insists I want to buy Halara brand pants. Reels is still way worse than TikTok: The content is awful and the algorithm is stupider.

Persons: Something's, I'd, I'm, TikTok, whimsy, it's, Rebecca Jennings, Vox, I've Organizations: Business, New York Times Locations: lifecycles

☆ E.l.f. Beauty blows past Wall Street's estimates, raises guidance for a third quarter in a row
▼ + stars: | 2024-02-06 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +3 min

Beauty , the viral cosmetics brand beloved by young consumers, raised its guidance for the third time in a row on Tuesday after it posted 85% sales growth during its holiday quarter. The company saw torrid revenue growth even as it faced tough comparisons. It now expects net sales to be between $980 million and $990 million in fiscal 2024, compared to a previous range of $896 million to $906 million. Online sales represented 24% of overall revenue during the quarter, compared to 15% in the year-ago period. During the quarter, E.l.f.

Persons: E.l.f, Tarang Amin, Gen Z, Jennifer Coolidge, Amin, Read Organizations: LSEG, CNBC, Gen, Alpha, Walmart, Target Locations: skincare, E.l.f

☆ TikTok Shop buyers will have to pay higher order minimums to get free shipping as the company cuts back
▼ + stars: | 2024-01-24 | by ( Madeline Stone | Dan Whateley | ) www.businessinsider.com time to read: +3 min

Read previewTikTok is making it harder to get free shipping on its e-commerce platform, Shop. The threshold for free shipping will remain at $5 for first-time buyers. TikTok's updated guidance notes that free shipping does not apply when it determines the shipping costs exceed "fair market price." TikTok acknowledged in its documentation that its free shipping subsidies may not last forever. Michael Herling, a merchant who sells hats on TikTok Shop, described the planned fee increases as a "real downer."

Persons: —, Sellers, TikTok, It's, Michael Herling, downer, Herling Organizations: Service, Business

☆ How much TikTok pays employees in the US, from data scientists to software engineers, according to salary data
▼ + stars: | 2024-01-19 | by ( Ashley Rodriguez | Dan Whateley | ) www.businessinsider.com time to read: +109 min

Some examples of salary offers for corporate functions include:AdvertisementAccountant, Expense Management : $73,000: $73,000 HR Business Partner : $127,680 median; ranging from $90,000 to $182,880: $127,680 median; ranging from $90,000 to $182,880 HR Specialist: $114,000 median; ranging from $85,000 to $170,000DesignEmployees on the design team "shape the visual representation" of TikTok's products and business, creating "unique designs that are not just visually appealing, but also express the aesthetic of our brand," the company wrote. : $320,000: $320,000 Android Software Engineer, TikTok Monetization : $210,000: $210,000 Android Software Engineer, TikTok Privacy : $190,000: $190,000 Android Software Engineer, TikTok Social : $126,640 median; ranging from $65,000 to $288,000: $126,640 median; ranging from $65,000 to $288,000 Android Software Engineer, TikTok User Growth : $227,000 median; ranging from $221,000 to $233,000: $227,000 median; ranging from $221,000 to $233,000 Applied Machine Learning Engineer : $273,340 median; ranging from $180,000 to $306,000: $273,340 median; ranging from $180,000 to $306,000 Applied Machine Learning Engineer, Recommendation : $190,000: $190,000 AR Effects Interactive Engineer : $125,000: $125,000 AR Software Engineer : $125,000: $125,000 Audio Engineer : $75,000: $75,000 Backend Engineer : $128,000: $128,000 Backend Engineer, Ads Platform : $172,000 median; ranging from $125,000 to $240,000: $172,000 median; ranging from $125,000 to $240,000 Backend Engineer, Content Ecosystem : $222,360: $222,360 Backend Engineer, Lark Innovation : $160,000: $160,000 Backend Engineer, Machine Learning : $157,680 median; ranging from $157,680 to $175,000: $157,680 median; ranging from $157,680 to $175,000 Backend Engineer, Risk Systems : $295,000 median; ranging from $150,000 to $320,000: $295,000 median; ranging from $150,000 to $320,000 Backend Engineer, TikTok Ads Creative and Ecosystem : $250,000: $250,000 Backend Engineer, TikTok Ads Creativity and Ecosystem : $207,500 median; ranging from $175,000 to $240,000: $207,500 median; ranging from $175,000 to $240,000 Backend Engineer, TikTok Eng. : $220,000 median; ranging from $160,000 to $285,000 0 #NUM! Software Engineer, Computer Vision : $165,000 median; ranging from $165,000 to $200,000: $165,000 median; ranging from $165,000 to $200,000 Software Engineer, Computer Vision, Intelligent Creation : $200,000 median; ranging from $200,000 to $265,000: $200,000 median; ranging from $200,000 to $265,000 Software Engineer, Core Services : $204,000 median; ranging from $125,000 to $244,680: $204,000 median; ranging from $125,000 to $244,680 Software Engineer, Core Service, Application Security : $129,680: $129,680 Software Engineer, CRM : $175,000 median; ranging from $125,000 to $300,555: $175,000 median; ranging from $125,000 to $300,555 Software Engineer, Data Access Team : $230,000: $230,000 Software Engineer, Data Mining : $169,680: $169,680 Software Engineer, Data Mining USDS : $182,400: $182,400 Software Engineer, Data Platform : $186,000 median; ranging from $170,000 to $216,880: $186,000 median; ranging from $170,000 to $216,880 Software Engineer, Data Security and Compliance : $180,000: $180,000 Software Engineer, Database Kernel Development : $130,000 median; ranging from $128,000 to $220,000: $130,000 median; ranging from $128,000 to $220,000 Software Engineer, Distributed Storage System : $285,000 median; ranging from $180,000 to $285,000: $285,000 median; ranging from $180,000 to $285,000 Software Engineer, Engineering Productivity : $195,000: $195,000 Software Engineer, Front-End : $147,000: $147,000 Software Engineer, Front-End, Ads Technology : $125,000: $125,000 Software Engineer, Full Stack : $180,000: $180,000 Software Engineer, Full Stack, Ads Technology : $147,500 median; ranging from $125,000 to $170,000: $147,500 median; ranging from $125,000 to $170,000 Software Engineer, Full Stack, E-Commerce Engineering and Architecture : $205,000: $205,000 Software Engineer, Full Stack, Vertical Solutions : $220,000: $220,000 Software Engineer, Global E-Commerce Customer Business : $195,000 median; ranging from $133,240 to $225,000: $195,000 median; ranging from $133,240 to $225,000 Software Engineer, Global Payment : $161,000 median; ranging from $155,000 to $215,000: $161,000 median; ranging from $155,000 to $215,000 Software Engineer, Gov. and Experience, TikTok E-Commerce : $241,540 median; ranging from $219,680 to $263,400: $241,540 median; ranging from $219,680 to $263,400 Software Engineer, GPU Management : $128,000 $128,000 $128,000 0 #NUM!

Persons: —, It's, TikTok, it's, ByteDance, TikTok Eng, Tiktok Organizations: Service, Business, US, of Foreign Labor, Live, US Data Security, Security, US Department of Labor, Corporate, Employees, TikTok, Tech, Commerce, Marketing, Staff, Trust, Safety, Brand, Android Software, Computer, Global Agency Relations, Global Security Technology, Infrastructure Engineering, Android, Machine, Interactive, Systems, Data Systems, Engineer, Commerce Data Intelligence, Commerce Logistics, Chain, Logistics, Media, US Tech Services, Big, Business Intelligence, Protection, Network Security, Business Systems, Cash, Cloud, Networking Software, Public, Tech Service, Technology, Technology Systems, Infrastructure, Network Business, NA, Defense, US Tech Service, Analytics, Research, Mining, Solutions, Tech Services, Pico, Forensics, Development, Control, Financial, CRM, Global, Learning, Traffic, TCMS, Communications, Graphics, Monetization Technology, Management, Products, Resources, IDC Logistics, DevOps, IOS, GNE Global, Software, Procurement, Commerce Global, Strategic, Global Business, Merchant, Mobile Security, Mobile Software, Multimedia Research, Regional, Sound Engineering, Professional Services, Community, Relations, Real, Commerce Trading, Creative, Enterprise, Virtual Network, Storage, Data Security, Smart, Finance, ML Systems, Cloud Infrastructure, TikTok US Tech Services, Monetization Tech, Learning Systems, Core Services, Core Service, Data Mining, Engineering, Commerce Engineering, Mobile, Revenue Management Locations: ByteDance, TikTok, TikTok Commerce, America, Mexico, Americas, Commerce

☆ From livestreaming to 'shoppertainment,' Gen Zers lead the way in Singapore's online shopping space
▼ + stars: | 2024-01-15 | by ( Audrey Wan | ) www.cnbc.com time to read: +5 min

Logos of online social media and social networking sites displayed on a smartphone screen on August 01, 2023 in Bath, England. Many social media sites have introduced e-commerce features on their platforms, providing an alternative to popular online shopping sites like Lazada and Shopee. For example, users can purchase directly from TikTok shop or Facebook Marketplace without navigating outside of the application. Creators promoting products can also appeal to Gen Zers' preference for credibility by using livestreaming functions on social media platforms. As Gen Zers are digitally savvy, they rely a lot on social media nano-influencers to guide their purchasing decisions, he said.

Persons: Matt Cardy, Zers, Gen Zers, TikTok, Lawrence Loh, Tracy Loh, Wu Zu, Wu, Loh, millennials, Gen, SMU's Loh, Cristiano Ronaldo, Gen Zs Organizations: Getty, SINGAPORE, Meta, Bain & Company, Research, Social, Facebook, National University of Singapore's, Business, Singapore Management University, SMU, NUS, National University of Singapore Business, CNBC Locations: Bath, England, Singapore, Zers, Southeast Asia

He started making money on the app by offering fishing baits through TikTok Shop, selling around 92 strawberry- and sweet-corn-flavored "little bitz," for instance. "TikTok product violations are nearly enough to make me walk away," one merchant who sells children's products on TikTok Shop told BI. TikTok Shop officially launched in the US in September after months of testing and previous rollouts in other countries like the UK and Singapore. But lately, its AI detection system has run amok, Shop sellers told BI. Several TikTok Shop merchants told BI that it felt like submitting a ticket through the creator center felt like a dead end.

Persons: Joel, livestreaming, TikTok, Sellers, Jessica Slone, Anastasia Wesselink Moellering, Etsy Organizations: Business, TikTok Shop, Singapore, Bloomberg, TikTok, Shopify Locations: Chicago

☆ Why an $800 million social-commerce startup is betting on live shopping in the US and what it learned by first building a business in China
▼ + stars: | 2024-01-12 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com time to read: +6 min

Could live shopping finally have its moment in the US market? "The initiative really was born out of our experience in China," Reis said. In China, Douyin "took market share away from the large other platforms," Reis said. On TikTok, shopping is entertainmentThere's a reason live shopping is gaining ground on TikTok: it's captivating. "Live shopping is all about entertainment."

Persons: Julian Reis, Reis, SuperOrdinary, it's, Olaplex, Byrd, TikTok, hasn't, ByteDance, we'd, We've, " Reis, everyone's Organizations: Business, Shop, Milk, Bloomberg, Brands, QVC Locations: China, TikTok, Shanghai, Los Angeles, Douyin

☆ It's not just you — the TikTok Shop will show you literally anything
▼ + stars: | 2024-01-11 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +3 min

TikTok appears to heavily promote videos and livestreams that use Shop — even if what's on sale is junk. AdvertisementIf you've noticed your "For You" page on Tiktok has become overrun with posts and livestreams of TikTok Shop items you have little interest in, you're not alone. The TikTok Shop hard launched this fall. And unlike the regular FYP, which has an uncanny ability to predict what content you'll love, the TikTok Shop has a way of showing you stuff you don't love. That explains a lot about why your feed may be flooded with live streams and Shop posts for stuff as junky as a used pencil.

Persons: TikTok, —, John Herrman, Herrman Organizations: Service, New York Magazine

☆ A 32-year-old made an extra $9,000 in 5 months by posting Amazon reviews as a side hustle. She shares how to qualify your posts for commission and the top 5 tips to maximize earnings.
▼ + stars: | 2024-01-06 | by ( Laila Maidan | ) www.businessinsider.com time to read: +8 min

Butterfield gave up on finding additional gigs until she began seeing posts on TikTok about how others were earning commissions from posting review videos on Amazon. She then posted three video reviews, which is the number required by Amazon to get accepted for the on-site commission program. Most of the products she reviews fall into three categories: low-ticket items under $50, high-ticket items over $100, and trending or seasonal items. This is very important because if there are multiple review videos for a product, the last video watched before a purchase is what earns the commission. One thing to note is that trending products can die down quickly.

Persons: Lauren Butterfield, Butterfield, Stanley Organizations: Service, Adobe, Business, Amazon

☆ AI can now tell if your Louis Vuitton handbag is fake
▼ + stars: | 2023-12-25 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

Tech company Entrupy says its device can authenticate handbags from brands like Louis Vuitton and Chanel. The AI authenticator is gaining renewed interest as companies seek to cash in on the AI hype. And interest in the AI tool may continue to grow as businesses seek to cash in on the AI hype. Currently only available to resellers of luxury goods, Entrupy claims its tool can authenticate products from luxury brands like Balenciaga, Burberry, Gucci, and Louis Vuitton. Two months later, Humane.ai, an AI startup, launched its AI pin — which the company says can project information onto a user's palm through light — to the market.

Persons: Entrupy, Louis Vuitton, Chanel, —, Gucci, Vidyuth Srinivasan, Elle, there's, that's, TikTok, Entrupy didn't, Meta Organizations: Tech, Service, Burberry

☆ Almost half of US consumers bought something via social media this year, according to a new survey. Here are the big takeaways on who's buying what and where.
▼ + stars: | 2023-11-27 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Almost half of American consumers have bought something on social media this year, a new survey has found, as tech companies push for people to buy and sell products on their platforms. The Influencer Marketing FactoryBeauty products and clothes are the most popular items bought on social mediaOver 25% of the respondents who did buy products on social media said they bought apparel on social media, while 19% purchased beauty products. Over a third of those who bought on social media spent more than $100A total of 35% of those who bought something said they'd spent more than $100. Almost 10% of those who bought something on social media did so weekly. This discovery aspect is a big focus for social platforms.

Persons: Bridget Dolan, Douyin, Patrick Nommensen, TikTok, they'd, Alessandro Bogliari, execs, Instagram Organizations: influencer, Influencer, Factory, Business, YouTube, Intelligence, Facebook Locations: Los Angeles, China

☆ E-commerce stocks rally after Black Friday shoppers spend record online
▼ + stars: | 2023-11-27 | by ( Annie Palmer | In Annierpalmer | ) www.cnbc.com time to read: +3 min

Shoppers turned out in full force on Thanksgiving and over the Black Friday weekend, largely shunning physical stores for the comfort of clicking "buy online" from their couches. Black Friday online spending reached a record $9.8 billion in the U.S., up 7.5% from a year earlier, according to Adobe Analytics. Online sales on Cyber Weekend, the days between Black Friday and Cyber Monday, surged 7.7% to $10.3 billion. Cyber Monday sales are expected to reach up to $12.4 billion, making it the biggest U.S. online shopping day of the year, according to Adobe. A plastic rice washing bowl, listed as one of the top-selling Cyber Week items, is discounted 68% to $1.89 with free shipping.

Persons: Shoppers, Wayfair, Afterpay, Klarna, Sebastian Siemiatkowski, Siemiatkowski Organizations: Adobe Analytics, Black, Adobe, National Retail Federation, CNBC PRO Locations: U.S

☆ It's TikTok Shop's first Christmas, and shoppers are torn between hot deals and ethics
▼ + stars: | 2023-11-24 | by ( Laya Neelakandan | ) www.cnbc.com time to read: +4 min

TikTok has officially launched its e-commerce service TikTok Shop in the US. The platform introduced TikTok Shop in the U.S. in September as an in-app shopping experience, capitalizing on the #TikTokMadeMeBuyIt trend. Though TikTok Shop previously faced backlash and was forced to shut down in Indonesia, consumers are increasingly trending toward buying off of social media. And 86% of Gen Z shoppers say social media influences their shopping habits, according to an ICSC report. One of those TikTok Shop enthusiasts is 29-year-old Chuck Vaughn, who called the TikTok Shop phenomenon "a gold rush."

Persons: TikTok, Pew Research Center –, Chuck Vaughn, Vaughn, he's, hashtag, Ant Duffin, Duffin Organizations: Nurphoto, Getty, Consumers, Gallup, Pew Research Center, Tennessee, CNBC, Social, U.S . Department of Commerce, Gartner Locations: U.S, Indonesia

☆ Is that $35 Apple Watch real? How misleading TikTok influencer videos could be the next big headache in e-commerce
▼ + stars: | 2023-11-13 | by ( Dan Whateley | ) www.businessinsider.com time to read: +8 min

Tyler linked his post to a $34.88 smartwatch available on TikTok Shop from a merchant called MoonMates, which did not represent the item as Apple-made. Because the video featured a TikTok Shop tag, Tyler was likely eligible for a commission on any watch sales his video generated. Others may do it unintentionally because they're not entirely sure whether a steeply discounted TikTok Shop product is authentic. If false video reviews proliferate across TikTok Shop, it could pose an existential risk for the nascent e-commerce platform. TikTok user Vincent Patritto went viral in September after promoting a pair of Crocs that were available on TikTok Shop.

Persons: Austin Tyler, Tyler, TikTok, they're, Brett Hollenbeck, Hollenbeck, it's, Vincent Patritto, they've, Patritto, Lululemon Athletica, Influencers, aren't Organizations: Apple, Apple Watch, Shop, UCLA's Anderson School of Management, New, Prime, YouTube, Expedia, UCLA

REUTERS/Dado Ruvic/Illustration/File Photo Acquire Licensing RightsJAKARTA, Nov 13 (Reuters) - TikTok has been holding talks with Indonesian e-commerce companies about possible partnerships, an Indonesian minister said on Monday, a month after Southeast Asia's largest economy banned online shopping on social media platforms. "Some e-commerce companies in Indonesia have talked to TikTok," he said in an interview, citing what the companies' executives told him. It was a particular blow to TikTok, which was forced to close its e-commerce service TikTok Shop. A TikTok Indonesia spokesperson was not available to comment. Until it stopped operations, TikTok Shop was delivering about 3 million parcels a day in Indonesia, sources have said.

Persons: Dado Ruvic, Teten Masduki, TikTok, Tokopedia, Bukalapak, Blibli, Joko Widodo, Shou Zi Chew, Teten, Indonesia's, SEA's, Stanley Widianto, Ananda Teresia, Edwina Gibbs Organizations: REUTERS, Rights, Indonesian, GoTo's, TikTok, YouTube, Meta, Google, Temasek Holdings, Bain & Co, HK, Lazada, Thomson Locations: Rights JAKARTA, Indonesian, Indonesia, Southeast, Singapore

☆ Creators are complaining that the TikTok Shop is turning the app into an ad-filled wasteland
▼ + stars: | 2023-11-11 | by ( Kenneth Niemeyer | ) www.businessinsider.com time to read: +3 min

TikTok creators are complaining about TikTok Shop ads making the app "dystopian." TikTok created the TikTok Shop and an affiliate creator program in early 2023. AdvertisementAdvertisementTikTok creators are starting to complain that the app is showing them more sponsored content, making the space feel "dystopian." In April, TikTok announced the TikTok Shop and an affiliate program for US creators to earn commission from the products that they sell on the app. AdvertisementAdvertisementIt's unclear whether the introduction of the TikTok Shop has created an increase in sponsored content on the site.

Persons: TikTok, Instagram, —, Grace Brassel, AliExpress, Brassel, Taylor, Acord Organizations: Service Locations: China, United States

☆ We watched 1,000 TikToks in one sitting. The algorithm served up a shocking number of ads, rivaling network TV.
▼ + stars: | 2023-11-11 | by ( Sebastian Cahill | Hannah Getahun | ) www.businessinsider.com time to read: +15 min

On TikTok, about a third of the content we watched were ads — but it didn't always feel that way. Other users have complained on the site that they are receiving ads "all over their FYP" or ads "every 6 videos." We focused solely on TikTok videos and slideshows and excluded TikTok stories and TikTok livestreams — even streams that were explicitly there to sell products, like QVC. The key difference is that you scroll past a TikTok ad. Kristen Schiele, a USC Marshall School of Business professor, told Insider we could see an increased ad volume since advertisers push more ad content around the holiday season.

Persons: TikTok, didn't, —, Hannah, Sebastian, TikTok livestreams, I'm, Trevor, I've, Kristen Schiele, Schiele, Soo Slick, Elizabeth Adeoye, Adeoye, she's, They've Organizations: Service, Intelligence, QVC, TikTok, Disney, USC Marshall School of Business, Amazon Locations: Southern California, Northern California, Bay, Nigerian

☆ TikTok is testing an AI tool that identifies products in user videos so it can sell similar items via its e-commerce platform
▼ + stars: | 2023-10-30 | by ( Dan Whateley | ) www.businessinsider.com time to read: +3 min

TikTok has started shilling products for sale using videos that have nothing to do with shopping, as it continues its charge into e-commerce. The company is using artificial intelligence to scan videos, identify items, and encourage users to buy similar products through its e-commerce marketplace, TikTok Shop. The company uses machine-object detection to identify products in videos and suggest similar product categories, they said. TikTok added a "Shop now" button to Insider reporter Shriya Bhattacharya's video, encouraging other users to shop for wedding dresses on TikTok Shop. The arrival of shopping buttons on regular TikTok videos shows how deeply the company is integrating e-commerce into the app's overall user experience.

Persons: TikTok, it's, Shriya Bhattacharya, Shriya, Bhattacharya Organizations: Facebook, Google

With a population of more than 270 million, Indonesia generated nearly $52 billion in e-commerce transactions last year, according to data from consultancy Momentum Works. TikTok is holding talks for potential partnerships with local e-commerce players, including GoTo's Tokopedia, while building a standalone TikTok Shop app for Indonesia, the people said. Until TikTok Shop stopped operations in Indonesia this month, it was delivering about 3 million parcels a day in Indonesia, two sources said. Alphabet's (GOOGL.O) YouTube is also planning to apply for an e-commerce license, two sources said, without specifying the type of permit planned. TikTok and YouTube's plans to apply for e-commerce permits in Indonesia have not been previously reported.

Persons: Dado Ruvic, GoTo's Tokopedia, TikTok, Tokopedia, Isy Karim, Isy, Stanley Widianto, Fanny Potkin, William Mallard Organizations: REUTERS, Rights, YouTube, Meta, Momentum Works, TikTok, Reuters, Facebook, Thomson Locations: Rights JAKARTA, Indonesia, Southeast, Southeast Asia, U.S, Indonesian

☆ How TikTok helped a collectibles company make $19 million in sales of trading cards, memorabilia, and more
▼ + stars: | 2023-10-26 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

The pandemic accelerated sales, and since then, McGuckin has made TikTok the focus of his e-commerce efforts. That decision has proven fruitful, especially since the introduction of TikTok Shop, the platform's e-commerce solution that allows users to purchase items directly from the app. Dappz Sports has had a years-long relationship with the social-media giant and has been beta testing TikTok Shop since 2022. This is just the beginning of TikTok Shop. Dappz SportsCombining livestreaming and short-form content is McGuckin's key to successMcGuckin said his strategy for sales on TikTok combines livestreaming with short-form content.

Persons: Matt McGuckin, TikTok, McGuckin, they'll, They'll, Micah Parsons, Bobby Witt Organizations: Sports, Amazon, Dappz Sports, National Sports Collectors Convention, Dallas Cowboys, Melrose Locations: Instagram, TikTok, New York, Texas, Los Angeles

A logo of the Amazon fulfillment is seen outside the Amazon fulfillment center in Kent, Washington, U.S., October 24, 2018. Same-day delivery is now offered in at least 90 cities, free for Prime members while non-members pay $9.99. The retailer invested heavily in 2020 and 2021 in logistics to make same-day delivery, which it introduced in 2015, available in more places. Amazon packs its same-day delivery centers with its top 100,000 products. By comparison, analysts forecast Walmart will show a 1% decline in e-commerce revenue for the third quarter when it reports in November.

Persons: Lindsey Wasson, Arun Sundaram, Sarah Mathew, Mathew said, Mari Shor, Sundaram, Scott Devitt, Group's, Devitt, Arriana McLymore, Cynthia Osterman Organizations: REUTERS, Amazon, Reuters, Columbia Threadneedle, Walmart, Thomson Locations: Kent , Washington , U.S, Temu, New York

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