The 2024 Summer Olympics in Paris drew a combined average of 30.6 million viewers across NBCU’s constellation of platforms, marking an 82% jump in viewership compared to the Tokyo Games and making the Games the most-streamed Olympics of all time.
The network’s Spanish-language broadcast on Telemundo also saw a 26% jump over the same period during the Tokyo Games three years ago.
“The Olympics reestablished its unique power to reassemble the American media audience,” said Gary Zenkel, the NBC Olympics president.
“NBC Nightly News” anchored by Lester Holt averaged 7.6 million viewers during the two-week period, and the “Today” show averaged 3.1 million viewers, the network said.
Last month, Comcast reported the streamer had lost 500,000 subscribers in the second quarter, falling to 33 million total, well below Netflix’s 277 million subscribers and Disney’s 153.6 million.
Persons:
”, Peacock, Gary Zenkel, “, NBCU, Al Michael’s, NBCUniversal, Mark Lazarus, Lester Holt
Organizations:
New, New York CNN, Comcast, Tokyo Games, Telemundo, Olympics, NBC, America, USA, US, France, Netflix, Amazon Prime, Paris Games, Tokyo, Games, Warner Bros, NBA, Paris Olympics, NBCUniversal Media, “ Parks, Studios
Locations:
New York, Paris, “ Paris