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☆ Why lifestyle creep can cause HIFIs to spend 'every cent they make,' according to a financial planner
▼ + stars: | 2024-06-06 | by ( Allie Kelly | ) www.businessinsider.com time to read: +4 min

Inflation and the rising cost of living in the US are partially to blame for HIFIs precarious financial situation. HIFIs' spending psychology comes from wanting to belongKnox said that there's often a disconnect between how much money HIFIs make and how much they can afford to spend. Much of HIFIs' spending psychology comes from wanting to belong, Knox said. People want to be able to afford the same clothes or concert tickets as their friends and family, so they keep spending money. AdvertisementSmall spending changes can boost future wealthMany people underestimate how much small spending changes can impact their overall wealth, Knox said.

Persons: —, HIFIs, Zers, Natasha Knox, Knox, there's Organizations: Service, DINKs, Sherwood News, Business, Financial, Bureau of Labor Statistics Locations: Sherwood

☆ We went behind the scenes of a viral TikTok series in New York City that's part of a new wave of MTV-style social shows
▼ + stars: | 2024-06-05 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +7 min

"New media is having a moment here in New York City," Valentino told BI. Related stories"We have a development team pumping out pilots, new concepts, working new concepts," Fallen Media CEO Sol Betesh told BI. Fallen Media's production team optimizes audio and video on a noisy New York City block. Sydney Bradley/Business InsiderNew York City is a main characterFallen Media is a true New York City operation. Villalpando was recently on an episode of Fallen Media's "Bite Me," and Novi was on a recent segment of "Subway Oracle."

Persons: —, Michael Valentino, Tiffany Baira, Baira, Valentino, Sol Betesh, Sydney, Davis, Jason Derulo, Michael Bublé, Brian Baumgartner, Taco Bell, they're, Betesh, We'll, Maia Novi, Fabrizio Villalpando, Villalpando, Davis Burleson Organizations: Service, Business, YouTube, Media, MTV, Sydney Bradley, New, Washington, Fallen Media Locations: New York, New York City, influencer, TikTok, Instagram, Novi

☆ NBA superstar Jayson Tatum says this advice from Kobe Bryant changed his life: 'How much are you willing to sacrifice?'
▼ + stars: | 2024-05-29 | by ( Nicolas Vega | ) www.cnbc.com time to read: +4 min

For Celtics superstar Jayson Tatum, that strategy has paid off handsomely. Jayson TatumThe third overall pick in the 2017 NBA draft said Bryant's words have "always resonated with me." But as difficult as it might be, Tatum understands that he only has "a small window of your life to be an NBA player." You think you're this super rich young kid and the money will never run out. The best money Jayson Tatum ever spent

Persons: Kobe Bryant, Jayson Tatum, Tatum, that's, I'm, Deuce Organizations: Kobe, Celtics, Boston, Indiana Pacers, CNBC, NBA Locations: Kobe

☆ AI has yet to be truly transformational like the internet, CEO says
▼ + stars: | 2024-04-29 | by ( Camilo Fonseca | ) www.businessinsider.com time to read: +2 min

AI-powered solutions need to incorporate real-time data into their responses to be the most useful, he added. "My life has not been transformed by AI," MongoDB CEO Dev Ittycheria said in an interview with TechCrunch. AdvertisementAI services will have to incorporate "real-time data" to make them transformative to the average person, Ittycheria said. "I think that's where we will start seeing much more sophisticated apps, where you can embed real-time data along with all the reasoning." Bill Gates has compared AI to seismic tech advancements like the invention of the PC or the internet.

Persons: it's, Dev Ittycheria, —, Ittycheria, Bill Gates, Mark Zuckerberg Organizations: Service, TechCrunch

☆ Ellen DeGeneres spoke about the 'devastating' end of her talk show. Here are all the celebs who have spoken out about their experiences with her.
▼ + stars: | 2024-04-26 | by ( Julie Gerstein | Palmer Haasch | ) www.businessinsider.com time to read: +25 min

"The Ellen Degeneres Show" ended in May 2022, two years after toxic workplace allegations surfaced. AdvertisementShe was supposed to go out with a bang, but Ellen DeGeneres' much-loved talk show instead went out with a whimper. Even years after the 2020 controversy and ending of "The Ellen DeGeneres Show," celebrities like Emily Ratajkowski have continued to question some of her behavior. Garrett, who has appeared on "The Ellen DeGeneres Show" multiple times, reshared Variety's article about the comedian's letter apologizing to staffers who felt disrespected. AdvertisementOctavia Spencer said all her experiences on 'The Ellen DeGeneres Show' have been 'supportive and fun'The actress, who's appeared on "The Ellen DeGeneres Show" numerous times over the years, issued a statement supporting DeGeneres via Instagram on August 13.

Persons: Ellen Degeneres, DeGeneres, —, Ellen DeGeneres, Brad Garrett, Lea Thompson, Scooter Braun, Katy Perry, Emily Ratajkowski, Raymond, Garrett, reshared, hadn't, Garrett's, Thompson, didn't, Braun, Justin Bieber, Ariana Grande, she'd, Ellen, Portia de Rossi, De Rossi, Kris Jenner, Nacho Figueras, Brandi Carlile, Figueras, he'd, Jennifer Aniston, Jennifer Lopez, Michelle Obama, Pink, Sean Hayes, Lady Gaga, Oprah, Justin Timberlake —, Perry, Samantha Ronson, I've, Ronson, Diane Keaton, SHOW, Kevin Hart, Hart —, Ashton Kutcher, Kutcher, he's, Jerry O'Connell, de Rossi, O'Connell, Portia, Portia … Instagrammed, Jay Leno, Andy Richter, Ashley Nicole Black, who's, Howard Stern, Howard, Beth, Phoebe Bridgers, ellen, Octavia Spencer, Spencer, ELLEN, Sofia, Mariah Carey, Carey, that's, Steve Harvey, Jonathan Leibson, Harvey, I'd, Alec Baldwin, Baldwin, Ryan Phillippe, Phillippe, hasn't, NikkieTutorials, Nikkie de Jager, Degeneres, Tony Okunbowa, Taylor Swift's, Taylor Swift, Swift, She's, Ratajkowski, Elle Organizations: Service, Twitter, Los Angeles Times, @TheEllenShow, DJ, SHOW, Entertainment, ppl, TBS, Colombian, Us Locations: Argentine, British, Instagram, American

☆ Mark Cuban says everyone has the potential to be ‘world-class great’ at one thing—here’s how to identify yours
▼ + stars: | 2024-04-07 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +3 min

Mark Cuban believes you're capable of greatness — as long as you stay open-minded enough to discover your strengths. "I'm a hardcore believer that everybody has something that they're really, really, really good at — that could be world-class great. "I [only] took one technology class in college, Fortran programming, and I cheated on it," Cuban said. "That's when I realized that I can be really, really good at technology." After getting fired from that sales job, Cuban started a software company called MicroSolutions, which he sold to CompuServe for $6 million in 1990.

Persons: Mark Cuban, Lex Fridman, he'd, Cuban Organizations: Cuban, Mellon Bank, Mellon, CompuServe, Yahoo, CNBC Locations: Pittsburgh, Dallas, Cuban

☆ 5 signs you should quit your therapist — or therapy in general
▼ + stars: | 2024-03-26 | by ( Julia Pugachevsky | ) www.businessinsider.com time to read: +7 min

Naturally, when you find one who's relatively affordable and can generally treat what you're looking for help with, it's tempting to stay. She also shared how to tell if you're ready to quit therapy in general if you've been going for a while. Therapy should push your boundaries — but not too farTo an extent, proper therapy can be a little uncomfortable, Marshall said. It's not them; it's therapyIf you've been going to therapy for a while and feel better, it's actually healthy to quit, Marshall said. For example, your therapist might say you could work on intimacy in your marriage, but you don't feel that's a crucial issue right now.

Persons: —, Dr, Colleen Marshall, LMFT, Marshall, you've, It's, there's Organizations: Service, Health

☆ How WME trains its future agents to nurture the next A-list client like Selena Gomez or Ryan Coogler
▼ + stars: | 2024-03-25 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

Read previewAt the talent agency WME, top agents work to nurture the careers of A-list stars like Selena Gomez and Ryan Coogler. AdvertisementTrainees learn from WME clients like Rachel Maddow. At the end of each year, there's a fireside chat with Mark Shapiro, president and COO of WME parent Endeavor and TKO, who's been joined by WME clients Rachel Maddow and Robin Roberts. AdvertisementThe program helped lead to a TV show dealTrainees presented a business plan for WME client Christina "Tinx" Najjar. (The trainee program is separate from WME's highly competitive mailroom program that trains recent college grads to become agent assistants.)

Persons: —, Selena Gomez, Ryan Coogler, Marc Korman, Rachel Maddow, Nathan Congleton, Mike Simpson, Quentin Tarantino, there's, Mark Shapiro, who's, Robin Roberts, Justin Timberlake, Korman, Christina, Tinx, Dia Dipasupil, William Morris, Anna DeRoy, Talitha Garrett, WME's, Garrett, DeRoy, WME, It's, Ari, Ari Emanuel, COVID, they'll, Nat Wyatt, Maddow, Sunny Hostin, Wyatt, they're, Olivia Rodrigo Organizations: Service, Business, Getty, Endeavor, HBO Locations: NBCU, Silicon, Nashville

☆ Mark Cuban says this common leadership style is a toxic trait: 'Trust the process or fix what's broken'
▼ + stars: | 2024-03-22 | by ( Ashton Jackson | ) www.cnbc.com time to read: +1 min

The 65-year-old billionaire entrepreneur weighed in on the common leadership style in a recent post on social media network X. If you find yourself constantly micromanaging the people around you, something's wrong, Cuban noted. Trust the process or fix what's broken if you always have to micromanage," Cuban wrote in his March 11 post. Cuban's post was a response to a thread about counterintuitive leadership principles written by Ofek Lavian, CEO of financial tech company Forage. In that thread, Lavian referenced a 20VC podcast episode from last year featuring Shopify CEO and co-founder Tobi Lütke, who embraced micromanaging.

Persons: Mark Cuban, Cuban, Ofek Lavian, Tobi Lütke, Lütke, It's, they'd Organizations: Trust Locations: Cuban

☆ How Instagram got its mojo back
▼ + stars: | 2024-03-19 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +8 min

AdvertisementSensor Tower shows that Instagram downloads were up 20% in 2023 compared to 2022, in contrast to TikTok's 4% year-over-year growth. Instagram beat TikTok not only in growth, but sheer volume of app downloads in 2023: Instagram had 767 million while TikTok had 733 million. One reason is Threads, the newly launched Twitter competitor, which requires an Instagram account and may have prompted some people who were curious about Threads to re-download Instagram. AdvertisementTikTok is getting oldAt the same time, TikTok, once the main existential crisis for Instagram (well, probably still is), is faltering. In 2014, that same age group (which we are trying not to refer to as middle-aged) accounted for only about 20% of Instagram users.

Persons: Instagram, TikTok, —, I've, aren't, Kim Kardashian, Kylie Jenner, Adam Mosseri, Instagram hasn't, Ryan Broderick, Pew, You'd, let's, ByteDance, I'm Organizations: Service, The New York Times, Meta, The, Schools, Boston Globe Locations: Europe, Valencia, Massachusetts

☆ A 101-year-old former CEO shared his longevity advice: early retirement is 'stultifying,' and the Mediterranean diet is best
▼ + stars: | 2024-03-15 | by ( Jane Ridley | ) www.businessinsider.com time to read: +6 min

Read previewWhen I. Roy Cohen was born in 1922, his parents' farmhouse had no running water or electricity. Courtesy of I. Roy Cohen. AdvertisementHe said he learned a series of longevity lessons over the decades and shared some with BI. Courtesy of I. Roy Cohen. Courtesy of I. Roy Cohen.

Persons: —, Roy Cohen, " Cohen, Cohen, Joan, something's, munch, David Organizations: Service, Business Locations: New York

☆ 3 red flags recruiters look out for in job candidates: They're how you ‘get blacklisted,’ says ex-Amazon recruiter
▼ + stars: | 2024-03-11 | by ( Gili Malinsky | ) www.cnbc.com time to read: +2 min

A majority of people, 95%, intend to look for a new job this year, according to a January 2024 survey by jobsite Monster. While finding work opportunities can be challenging, there are ways to conduct yourself that could make doing so even harder. "There's something called validation seeking behavior, aka desperation," says Lindsay Mustain, a former Amazon recruiter and current CEO of career coaching company Talent Paradigm. Don't use LinkedIn's 'open to work' bannerAnother red flag for a recruiter: the "open to work" banner on LinkedIn. Now, they're not trying to convince you of a great job opportunity because they want you at the company.

Persons: Lindsay Mustain, Mustain, we've, they're, Nolan Church Organizations: jobsite, Amazon, Talent, Continuum, Google, CNBC

☆ Jim Cramer’s guide to investing: How to trade effectively
▼ + stars: | 2024-03-11 | by ( Julie Coleman | ) www.cnbc.com time to read: +1 min

CNBC's Jim Cramer told investors his key strategies for making successful trades, saying it's most important to start small, have a clear plan of action and only make intentional moves. "If you're trying to trade, make sure you have a catalyst, an exit point where something's supposed to happen, and then get out of the stock even if the idea doesn't pan out," he said. "Because you're trading, not investing." He said he knows he doesn't usually teach home-gaming investors how to make trades. Cramer recalled a big mistake he made in the beginning of his investing career: putting too much money to work at once and losing big.

Persons: CNBC's Jim Cramer, doesn't, Cramer

☆ A better way to handle layoffs
▼ + stars: | 2024-02-20 | by ( Aki Ito | ) www.businessinsider.com time to read: +11 min

Out of everything that happens in the workplace, nothing underscores the harshly transactional nature of employment more than the way companies terminate their employees. To be sure, there are times when layoffs are necessary for the health — and even survival — of a company. In other words, the pitiless and coldhearted way businesses handle dismissals isn't just destructive to those who get dismissed. Is there a better way to handle layoffs? For starters, Herd says, managers should look the employees they're dismissing in the eye, rather than reading from a script.

Persons: TikTok, Brittany Pietsch, she'd, isn't, Pietsch, they're, you've, — they're, Slack, it's, Sandra Sucher, Sucher, pare, Ashley Herd, Herd, —, Reagan, Aki Ito Organizations: Mafia, Harvard Business School, Nokia, Business

☆ TikTok is kind of bad now, right? The emphasis on shopping really bums me out.
▼ + stars: | 2024-02-08 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +3 min

Let's start with what deserves most of the blame: the TikTok Shop. The emphasis on Shop content has two bad effects. AdvertisementThe first is the simple fact that I'm being shown lots more low-quality videos that I'm not actually interested in. Tiktok / ScreenshotIt used to be that TikTok would try to convince me I had undiagnosed ADHD; now, it just insists I want to buy Halara brand pants. Reels is still way worse than TikTok: The content is awful and the algorithm is stupider.

Persons: Something's, I'd, I'm, TikTok, whimsy, it's, Rebecca Jennings, Vox, I've Organizations: Business, New York Times Locations: lifecycles

☆ The Gen Z gender gap is widening, and the influence of manosphere podcasters can't be ignored
▼ + stars: | 2024-02-01 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

There's an ideological gap widening between Gen Z's young men and women. Half of young men also believe they face some kind of discrimination, and less than half identify as feminists. Sharing the data, journalist and lawyer Imani Gandy commented on the pattern, saying: "YouTube algorithms are turning young men into sociopaths." "Women are going to rise up and women are going to take over everything and feminism is awful and women hate us," Stein said. "If you're being rewarded by the algorithm and by the platform you're creating on, you're going to probably keep doing it," she said.

Persons: Z's, —, haven't, Daniel Cox, Imani Gandy, Trump, — Imani Gandy, Andrew Tate, Pearl Davis, Myron Gaines, cohost, Gaines, Weekes shaming, Davis, Tate, Krysten Stein, might've, Stein Organizations: Service, Survey Center, University of Chicago Locations: sociopaths

☆ Wall Street is barreling toward a big week ahead with megacap earnings, Fed meeting in focus
▼ + stars: | 2024-01-26 | by ( Sarah Min | ) www.cnbc.com time to read: +7 min

Wall Street is headed into the thick of earnings season, with results on deck from the bulk of the so-called Magnificent Seven names. On top of that, the Federal Reserve's latest monetary policy decision and the January jobs report will be in focus. Federal Reserve meeting Investors aren't anticipating much out of the Fed meeting next week. Market participants say recent reports show the trends have been going in the right direction, and Friday's report is expected to confirm the softening in the jobs market. Other significant earnings in the week ahead include Boeing , a major Dow component.

Persons: Russell, we've, Shannon Saccocia, Jonathan Krinsky, Tesla, that'll, Hogan, you've, John Bailer, Jerome Powell, Tony Welch, Welch, FactSet Organizations: Microsoft, Nvidia, Dow Jones Industrial, Nasdaq, Dow, JPMorgan, Riley Securities, Newton Investment Management, Fed, PCE, Boeing, Alaska Airlines, Dallas, Whirlpool, Petroleum, United Parcel Service, General Motors, Pfizer, Devices, ADP, ECI Civilian Workers, Chicago PMI, Mastercard, Qualcomm, Labor, PMI, Manufacturing, Apple, Chevron, Exxon Mobil Locations: Thursday's, nonfarm payrolls, Chicago, Royal Caribbean, Michigan

☆ The 7 stages of breaking the cycle of family abuse — and how to avoid common pitfalls
▼ + stars: | 2024-01-23 | by ( Julia Pugachevsky | ) www.businessinsider.com time to read: +7 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Dr. Lindsay C. Gibson , a clinical psychologist specializing in emotionally immature parents , told Business Insider that one of the biggest challenges of breaking the cycle of abuse is taking your childhood pain seriously. She shared some of the common stages her clients go through, and why breaking the cycle is worth all the time, work, and effort it takes. She's had clients come into sessions where they told their parents how they really felt, without preparing beforehand. Once you get used to noticing how you feel and start demanding better for yourself, it will dramatically alter how you interact with people.

Persons: —, you've, Lindsay C, Gibson, She's, lobbing Organizations: Service, Business

☆ I got a tech job and quadrupled my salary to $400,000 after leaving law. You don't need a traditional tech background to succeed in the industry.
▼ + stars: | 2023-12-04 | by ( Ellen Nguyen | ) www.businessinsider.com time to read: +7 min

She started her career as a lawyer and pivoted to real estate and recruiting before data privacy. AdvertisementThis as-told-to essay is based on a conversation with Jonea Gordon, a 35-year-old year data privacy program manager based in Philadelphia. Transitioning from law to data privacy and income growth from $90,000 to over $400,000 in five years marks my journey in this field. But this move was strategic because I discovered the lucrative potential of data privacy in tech, which far exceeded my initial expectations. Advice for othersMy advice for those new to tech, particularly in data privacy, is to start in consulting.

Persons: Jonea Gordon, —, I'd, could've, Ernst, Young —, I've Organizations: Cruise, Service, Meta, Google, Twitter, Boston Consulting Group, Big, Deloitte, PricewaterhouseCoopers, KPMG Locations: Philadelphia

“This is a phenomenal moment for North Carolina and for North Carolinians,” state Department of Health and Human Services Secretary Kody Kinsley said in an interview. “All that adds up to just the peace of mind, knowing that when they need health care, it’s not going to drive them into debt.”Democratic Gov. They warmed to the idea in 2022, when the federal government offered a $1.8 billion bonus over two years if North Carolina signed on. It stipulates that North Carolina hospitals cover the state’s 10% share of expenses through increased assessments that began in November, DHHS said. Much of western North Carolina exists in the Medicaid coverage gap, “and its citizens are absolutely left behind,” McBane said.

Persons: Carrie McBane, McBane, Kody Kinsley, it’s, Roy Cooper, weren’t, Cooper, DHHS, ” McBane, Kinsley, “, ” Organizations: North Carolina, Medicaid, of Columbia, Republican, National Center for Health Statistics, of Health, Human Services, ” Democratic Gov, General Assembly Locations: RALEIGH, N.C, North Carolina, Sylva, Raleigh, South, Midwest, ”, Carolina

☆ Fed's Waller expresses confidence that policy is in the right place to bring down inflation
▼ + stars: | 2023-11-28 | by ( Jeff Cox | ) www.cnbc.com time to read: +3 min

Federal Reserve Governor Christopher Waller said Tuesday he's growing more confident that policy is in a place now to bring inflation back under control. "But I am increasingly confident that policy is currently well positioned to slow the economy and get inflation back to 2 percent." During the central bank's ongoing battle against inflation, Waller has been one of the more hawkish members, meaning he has favored tighter policy and higher rates. He also noted easing in supply chain pressures that were largely responsible for the initial jump in inflation, but he said that factor can't be counted on to help bring inflation down further. Waller noted easing in inflation gauges such as the consumer price index, which was flat in October and "what I want to see."

Persons: Christopher Waller, Waller's, he's, Michelle Bowman, Waller, Bowman Organizations: Federal, Washington , D.C, CNBC PRO Locations: Washington ,

The group usually has one active case against financial regulators, but currently has two against the Securities and Exchange Commission (SEC) and one against the Consumer Financial Protection Bureau (CFPB), he said. To be sure, the financial regulators have been sued many times during previous administrations, including by pro-reform advocacy groups. "There are some financial regulators that are walking right into it," he added. In September, for example, bank groups accused regulators including the Federal Reserve of violating the APA with a new capital rule. According to research by Wharton School professor David Zaring, neither industry groups nor individual lenders have filed more than one suit over the past decade challenging Fed policymaking.

Persons: Jim Bourg, Gibson, Dunn, Crutcher, Joe Biden's, Donald Trump's, Tom Quaadman, Jack Inglis, CFPB, Dennis Kelleher, Trump, Eugene Scalia, Gibson Dunn, Scalia, Antonin Scalia, Rebeca Romero Rainey, David Zaring, Kelleher, Douglas Gillison, Chris Prentice, Pete Schroeder, Nate Raymond, Jody Godoy, Megan Davies, Nick Zieminski Organizations: U.S . Securities, Exchange Commission, SEC, REUTERS, WASHINGTON, Democratic, Republican, Reuters, APA, U.S . Chamber of Commerce, Securities and Exchange Commission, Consumer Financial Protection Bureau, Funds, Alternative Investment Management Association, Fifth Circuit, Appeals, Better Markets, Biden, American Bankers Association, Labor, Supreme, Independent Community Bankers of, Federal, Wharton School, Thomson Locations: Washington, Independent Community Bankers of America

☆ What to do if you don't actually want a job you're interviewing for: ‘Use it as an opportunity’
▼ + stars: | 2023-11-16 | by ( Jennifer Liu | In Jljenniferliu | ) www.cnbc.com time to read: +1 min

Interviewing for a new job can be stressful and exhausting, but hopefully, you're also up for an opportunity you're excited about with an organization that piques your interest. It's not you, it's them, and you don't actually want the job anymore. First of all, maybe it's actually a little too early to tell if the company or the role is an absolute mismatch, she says. "Use it as an opportunity to keep your mind open. "So just keep an open mind."

Persons: It's, Teresa Freeman, Freeman, would've, you'd Organizations: Deloitte

☆ Cramer's Lightning Round: 'Do not touch' UiPath
▼ + stars: | 2023-11-08 | by ( Julie Coleman | ) www.cnbc.com time to read: +1 min

Stock Chart Icon Stock chart icon Fortinet's year-to-date stock performance. Stock Chart Icon Stock chart icon UiPath's year-to-date stock performance. Stock Chart Icon Stock chart icon Prudential's year-to-date stock performance. Stock Chart Icon Stock chart icon Textron's year-to-date stock performance. Stock Chart Icon Stock chart icon Target's year-to-date stock performance.

Organizations: Palo Alto Networks, Prudential, Diageo, Textron Locations: Fortinet, Palo Alto

☆ Remarketing is a low-cost and effective advertising strategy — small-business owners share the 3 tips they swear by
▼ + stars: | 2023-11-08 | by ( Erin Greenawald | ) www.businessinsider.com time to read: +6 min

Remarketing to customers who have previously engaged with your brand can lead to new purchases. Insider talked with the Glassers and Karasin to learn about remarketing strategies for small businesses on a budget. The Glassers agreed that showing new aspects of their brand to customers is an effective strategy when remarketing. "If you're wanting to start running remarketing ads, have a few different types of content and a few different kinds of audiences and see what's working and what's not," she said. To monitor ad performance effectively, Karasin suggested that nontechnical business owners get support in setting up their pixels and attribution tracking.

Persons: remarket, SBOs, —, Lindsey, Courtney Glasser, Lindsay Glasser, Lindsey Glasser, Grey, Joe Karasin, Karasin, it's, what's Organizations: Small, Service, PPC, YouTube Locations: remarketing

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