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☆ A Sneakerhead’s Worst Nightmare: Everyone Is Wearing Your Limited-Edition Nikes
▼ + stars: | 2023-02-07 | by ( Inti Pacheco | ) www.wsj.com time to read: 1 min

Zack Jones, a 26-year-old M.B.A. student from Provo, Utah, loves sneakers and the chase of getting them, especially the Nike Inc. limited-edition versions that can sell out fast. In early 2021, he paid a reseller $280—2½ times the sticker price—to snag a pair of “Panda” Dunks, a white-and-black leather sneaker by Nike, when he wasn’t able to get a pair directly from the sneaker giant. Then Nike did something that sneakerheads didn’t expect. The company, stepping on the thrill, restocked the Panda Dunk several times after the initial release. Suddenly the shoes were everywhere, which can be the kiss of death for collectors and die-hards who are trying to look different.

☆ The $400 Tiffany & Co. and Nike sneaker collab is just the beginning — the brands are also hawking silver accessories like shoe horns totaling over $1000
▼ + stars: | 2023-02-02 | by ( Danni Santana | ) www.businessinsider.com time to read: +3 min

Nike and Tiffany & Co. are releasing their first sneaker collaboration next month for $400. Accessories are a sterling silver shoe horn, sneaker toothbrush, deubré, and a referee whistle. But the sneaker, dubbed the Nike Air Force 1 Low Tiffany & Co. "1837," is just the beginning. But in classic Tiffany's style, the luxury jeweler is selling a sterling silver shoe horn, sneaker toothbrush, deubré, and a whistle as part of the release. The brand also sells sterling silver photo frames, bowls, and pens, among other items.

☆ How shopping sites are using psychology to trick you into spending more — and 3 ways to avoid them
▼ + stars: | 2023-01-31 | by ( Avery Hartmans | Danni Santana | ) www.businessinsider.com time to read: +10 min

Online retailers use psychological tricks and tools to get consumers to make purchases. Offering incentives for adding more items to online carts like free shipping is another example of the psychological tricks a retailer can play. Buy online, pick up in storeBuy online, pick up instore was all the rage during the pandemic. So much of how we shop and make purchase decisions is subconscious, he said, and while you may rationally know that scarcity is a marketing tactic, your subconscious doesn't. Tips for avoiding retailers' marketing tricksJust being aware of these marketing tactics isn't enough to protect you from them, Goldberg said.

☆ Nike is teaming up with Tiffany & Co. on a $400 shoe. Sneakerheads aren't impressed.
▼ + stars: | 2023-01-30 | by ( Danni Santana | ) www.businessinsider.com time to read: +2 min

Nike and Tiffany & Co have confirmed a new collaboration sneaker. A Nike and Tiffany & Co collaboration sneaker is on the way. In separate Instagram posts, the retailers revealed the shoe box for the upcoming sneaker. The shoe marks Tiffany & Co's first collaboration with Nike. So far, sneaker collectors on Twitter are not as impressed with the upcoming Nike and Tiffany & Co. collaboration.

☆ It's the perfect time to start your sneaker collection
▼ + stars: | 2023-01-24 | by ( Danni Santana | ) www.businessinsider.com time to read: +7 min

Inflation and high inventory have created the perfect environment for new sneaker collectors. Sneakers are easier to getMost shoes have become relatively easy to get, said a sneaker collector who goes by Sockjig and is the host of the "Sockjig Sneaker Podcast." Sneakerheads new to the Snkrs app might have a better chance of getting one of those "unicorn" shoes, Sockjig said. Saucony is a popular brand among sneaker collectors following casual-fashion trends. And they've placed the emphasis on the Snkrs app," Burns said.

☆ Sneakerheads are replacing Yeezys with Crocs
▼ + stars: | 2023-01-13 | by ( Danni Santana | ) www.businessinsider.com time to read: +3 min

Crocs, New Balance, and Puma are some brands benefiting from Adidas Yeezys no longer being released. Crocs, New Balance, and Puma accounted for four "high-heat" sneaker drops in December, Nikic estimates. The Crocs brand has become synonymous with comfort, like Yeezy, and has previously released successful collaborations with both Bad Bunny and designer Salehe Bembury. "Smaller brands such as Puma, New Balance, and Crocs all generated some sneakerhead 'buzz,' likely aided by the lack of Yeezy, which freed up wallet share among sneakerheads," he said. Pictures of the first possible sneaker released without Ye have surfaced online.

☆ Sneakerheads Mourn Eastbay, Whose Catalog Was the Bible of Athletic Shoes
▼ + stars: | 2022-12-31 | by ( Joseph Pisani | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/sneakerheads-mourn-eastbay-whose-catalog-was-the-bible-of-athletic-shoes-11672511699

☆ Nike sales may soar as discounts draw shoppers; margin squeeze looms
▼ + stars: | 2022-12-19 | by ( Deborah Mary Sophia | ) www.reuters.com time to read: +2 min

Analysts are projecting a near 11% jump in quarterly sales as a bounce in its U.S. business may help overcome weakness in the China market. "While retailers were initially worried about the amount of Nike inventory being shipped, the consumer is showing up and buying the Nike brand," Credit Suisse analyst Michael Binetti wrote in a note on Friday. "Most retailers have been worryingly low on Nike inventory for 2 years and are just happy to have enough to drive their apparel & footwear categories at this point," Binetti said. Reuters GraphicsLockdowns in China in October and November are also expected to be a drag on its sales in the region for the second quarter. The company reported a 20% slump in Greater China revenue in the same period last year and a 16% fall in the prior quarter ended Aug. 31.

☆ Adidas needs Yeezy-like designs to thrive, but many sneakerheads say they're done with the brand
▼ + stars: | 2022-12-09 | by ( Danni Santana | ) www.businessinsider.com time to read: +3 min

In a note, Cowen analysts said Adidas has "a path forward" in selling popular shoes without Yeezy. Some sneakerheads will give Adidas' new offerings a chance, while others plan to skip the releases. "Our checks suggest there is demand for Yeezy-like designs among the sneaker community, despite clear reputational risk, and we expect management to launch new styles without Yeezy branding," Cowen analysts said. Cowen analysts estimated Adidas also has several million units of Yeezy inventory in warehouses. The company has lost over $1 billion in annual profit in the region since 2019, Cowen analysts said.

☆ Base comp at boutique banks has soared. Here's how much 9 firms are paying analysts, associates, and VPs.
▼ + stars: | 2022-11-22 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +4 min

We've talked before about why boutique banks oftentimes rank higher among workers than their bulge-bracket peers. But it's still fascinating to see how these smaller players stack up to bulge-bracket banks, where the going rate for base comp among first-year analysts is $110,000. Boutique bankers will say you can't put a price on face time with key executives and dealmaking experience that goes beyond just revising decks. Bulge-bracket bankers will say having a high-profile firm on your résumé opens up doors that boutique bankers aren't even aware of. thxClick here to take a peek at salaries at nine top boutique investment banks.

☆ Nike's ambitious environmental goals are being thwarted by sneakerheads and the Jordans, Air Force 1s, and Dunks they love
▼ + stars: | 2022-11-21 | by ( Matthew Kish | Catherine Boudreau | ) www.businessinsider.com time to read: +10 min

Nike's leather usage increased 35% last year because of the demand for iconic shoes such as Dunks. The popularity of the shoes pushed up Nike's leather use by 35% last year and put the company behind a goal to use more sustainable materials. "What's more important, financial goals or carbon footprint goals? But last year, it accounted for 0.1% of Nike's leather usage. Nike's also introducing new sustainable silhouettes, including a sneaker that can be easily taken apart for ease of recycling.

☆ 'SNKRS app really pulling a Ticketmaster right now': Nike botches the drop of the new Air Jordan 1 'Lost and Found' and infuriates sneakerheads
▼ + stars: | 2022-11-19 | by ( Bethany Biron | ) www.businessinsider.com time to read: +2 min

Sneaker collectors are frustrated with Nike after its SNKRS app glitched during the Air Jordan 1 "Lost and Found" drop. Many took to Twitter to complain of error messages and app crashes that prevented them from entering the drawing. Nike has faced mounting criticism for its struggle to prevent bots and resellers from taking over hyped shoe drops. Frustrated collectors took to Twitter en masse Saturday to commiserate over technical issues on Nike's SNKRS app that stopped them from entering a drawing to purchase the sneakers. Others joked that Twitter seemed to be more functional than the SNKRS app, despite widespread layoffs and a mass exodus under new leader, Elon Musk.

☆ How Nike's Air Jordan 1 became — and remained — the most prized lifestyle sneaker
▼ + stars: | 2022-11-19 | by ( Matthew Kish | ) www.businessinsider.com time to read: +8 min

Nike on Saturday will release the Air Jordan 1 Chicago "Lost and Found"Some collectors consider it the "most iconic sneaker of all time." "The Air Jordan 1 is the most iconic sneaker of all time," said Jordan Geller, a sneaker collector and former owner of the ShoeZeum who in 2020 sold a pair worn by Jordan for a record $560,000. Michael Jordan wearing the Air Jordan 1 in 1985. AP Photo/Marcio Jose SanchezScarcity, storytelling, collaborations and the "Last Dance"After 1985, The Air Jordan 1 didn't re-release in original specs until 1994. "All of those releases are coveted by sneaker collectors and the 'Lost and Found' Air Jordan 1 will be as well," Geller said.

☆ Nike is about to face its biggest test as sneakerheads pounce on the new 'Lost and Found' Jordan 1, and the brand tries to rebuild trust with fans
▼ + stars: | 2022-11-17 | by ( Matthew Kish | ) www.businessinsider.com time to read: +5 min

Nike will release the Air Jordan 1 Chicago "Lost and Found" on November 19. The Air Jordan 1 Chicago "Lost and Found," which will be released November 19, is the latest and biggest test of Nike's work to make drops more fair. "We continue to see Exclusive Access serve as a defining marketing mechanism to connect with consumers," Donahoe said. This weekend's launch of the Air Jordan 1 Chicago "Lost and Found" comes with the latest iteration of Exclusive Access. The company said customers who had lost 20 previous raffles for Jordan 1s on its SNKRS app were eligible for Exclusive Access.

☆ The $300 Million Sneaker King Comes Undone
▼ + stars: | 2022-11-04 | by ( Inti Pacheco | ) www.wsj.com time to read: 1 min

Self-described sneakerheads bidding up prices for limited-edition kicks sold online have created profits for tens of thousands of entrepreneurial kids and adults. In nine years, Michael Malekzadeh outpaced the crowd to become an American sneaker celebrity. He made more than $300 million in the sneaker resale market, where scarcity and cool have driven runaway prices.

☆ Nike likely to see biggest boost in the aftermath of Adidas cutting ties with Kanye West, footwear analyst says
▼ + stars: | 2022-10-27 | by ( Sarah Belle Lin | ) www.businessinsider.com time to read: +4 min

With the Adidas and Yeezy partnership terminated, other shoe brands could see a boost in sales, an expert says. "I think the most obvious beneficiary is Nike," Tom Nikic, senior vice president of equity research at Wedbush Securities, told Insider. Adidas became the latest company to cut ties with Kanye West following antisemitic remarks and controversial behavior. "I think the most obvious beneficiary is Nike," Nikic said. "They either had to take the hit financially or they had to take the public relations hit," Nikic said.

☆ Nike is clamping down on resellers botting its apps, but insiders and analysts say new policies don't go far enough
▼ + stars: | 2022-10-12 | by ( Matthew Kish | ) www.businessinsider.com time to read: +4 min

The Wall Street Journal on Tuesday reported on a recent change to Nike's terms of sale. A Nike insider, as well as analysts, said it's a good move, but it won't solve the problem. But Nike's revised terms of sale, while applauded by many, still comes up short of a full solution to its reselling problem, insiders and analysts said. Nike also has policies that prohibit reselling in Europe and South Korea, but they don't specifically state any repercussions. In September, Nike reported a 44% increase in inventory.

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