Cash App has expanded its Cash App Pay feature beyond the Square network for the first time. Cash App has taken another step toward becoming a "superapp" by extending its Cash App Pay feature to more e-commerce merchants and an additional payments processor, the company told Insider. With Cash App Pay, users can make online purchases using their Cash App balance by selecting the payment option at checkout on a retailer's website. Retailers including American Eagle, Aerie, and JD Sports will now adopt Cash App Pay as an option for e-commerce payments. There's upside for Cash App as well — by expanding Cash App Pay's availability, Cash App can reach more users, as well as strengthen engagement with existing ones.

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