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☆ Publicis Reports 9.4% Organic Revenue Growth for Fourth Quarter
▼ + stars: | 2023-02-02 | by ( Megan Graham | ) www.wsj.com time to read: +4 min

Publicis Groupe SA said Thursday that organic revenue grew 9.4% in the fourth quarter as its data and technology services continued to capture a shift in client spending. The growth in the quarter ending Dec. 31 brought Publicis’s full-year 2022 organic revenue growth to 10.1%. The results beat the average analyst estimate of 5.3% growth for the quarter and 8.8% for the year, according to FactSet. Publicis said it expects organic revenue growth of 3% to 5% in 2023. Organic growth refers to the change in net revenue excluding the impacts of acquisitions, disposals and currency fluctuations.

☆ How shopping sites are using psychology to trick you into spending more — and 3 ways to avoid them
▼ + stars: | 2023-01-31 | by ( Avery Hartmans | Danni Santana | ) www.businessinsider.com time to read: +10 min

Online retailers use psychological tricks and tools to get consumers to make purchases. Offering incentives for adding more items to online carts like free shipping is another example of the psychological tricks a retailer can play. Buy online, pick up in storeBuy online, pick up instore was all the rage during the pandemic. So much of how we shop and make purchase decisions is subconscious, he said, and while you may rationally know that scarcity is a marketing tactic, your subconscious doesn't. Tips for avoiding retailers' marketing tricksJust being aware of these marketing tactics isn't enough to protect you from them, Goldberg said.

☆ Publicis Groupe's Lévy: The EU is stronger than ever despite the UK's exit
▼ + stars: | 2023-01-19 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailPublicis Groupe's Lévy: The EU is stronger than ever despite the UK's exitMaurice Lévy, chairman of the supervisory board of Publicis Groupe, says Ukraine and Russian President Vladimir Putin have "done a very good job" of getting the solidarity of the Europeans.

☆ Apple is looking for a top sales executive to spearhead a giant advertising push in sports and streaming. Here are 16 execs who could score the job.
▼ + stars: | 2023-01-19 | by ( Claire Atkinson | Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +15 min

Netflix also conducted a search before hiring two Snap executives, Jeremi Gorman and Peter Naylor, to lead its new ads business. XandrLesser, a longtime digital ad executive, has extensive experience working on issues around the future of digital marketing. McDonald has a ton of other digital ad sales and publishing experience. She helped launch Modi Media, ad buying giant GroupM's addressable TV business, before joining TV adtech startup Cadent. UnivisionValentino runs Disney's digital ad business as EVP, client and brand solutions.

☆ Walmart, Citi, Disney, McDonald’s and others pledge to abolish stigma of cancer at work
▼ + stars: | 2023-01-17 | by ( Jeanne Sahadi | ) edition.cnn.com time to read: +4 min

He still needed to undergo radiation and chemotherapy, and explained to them what that would mean for his work schedule. Instead, they took vacation days for treatments or scheduled very early morning procedures so they could work the same day, Sadoun told CNN. Some even hid their children’s cancer treatments from their boss, he added. Joel Saget/AFP/Getty ImagesThat mission is to create a worldwide campaign to encourage employers to eradicate the stigma and anxiety of having cancer at work. They include Bank of America, Citi, Disney, Google, L’Oréal, Marriott, McDonald’s, Meta, Microsoft, Nestlé, PepsiCo, Toyota, Unilever and Walmart.

☆ From Amazon to The Trade Desk, experts predict these companies will be the most active acquirers of advertising businesses next year
▼ + stars: | 2022-12-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

There's a strong interest from acquirers in hot trends like commerce media and data consultancy. Experts predicted the companies most likely to be acquirers of advertising businesses in 2023. Many industry observers expect advertising industry M&A deal volume and value to be down next year due to volatile macroeconomic conditions. Experts across the advertising industry — from consultants, to agency executives, analysts, investors, and adtech leaders — named the companies likely to be active in the advertising M&A market in 2023 and why. Apple could make an under-the-radar adtech acquisition for its sleeping giant advertising businessIndustry insiders predict Apple has big plans for its $5 billion-and-growing advertising business next year.

☆ Criteo has bet big that e-commerce ads will contribute to $1 billion in revenue by 2025. But a new crop of startups are also coming for those dollars.
▼ + stars: | 2022-11-25 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +7 min

Adtech firm Criteo is battling for retailers' ad businesses with new competitors like CitrusAd. E-commerce advertising is driving much of Criteo's growth, with the firm hoping to hit $1 billion in revenue from retail media by 2025. Criteo's technology has moved beyond search ads to include display ads and ads that appear off the retailer's site. Not all retailers outsource their ad businesses, creating more competition with CriteoCriteo also faces competition from retailers themselves. Some retailers don't want Criteo or CitrusAd managing their ad businesses and license technology to build ad businesses that they manage themselves.

☆ Complexity for Marketers Has Meant Opportunity for Ad Agencies
▼ + stars: | 2022-11-14 | by ( Megan Graham | ) www.wsj.com time to read: +7 min

Their performance is striking compared with ad agencies’ plight five years ago: Facebook and Google had established direct relationships with marketers and were winning growing portions of their ad budgets before agencies could even offer their services. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. PREVIEWSome major owners of ad agencies watched their growth slow or flatten in 2017 and 2018. Agency companies have responded by building practices to help marketers on platforms like TikTok and Amazon. Marketers navigate outside partnersSome major marketers still want to keep a close handle on some of their data efforts.

☆ In closed-door meeting, Elon Musk tells 100 top ad execs that he will improve brand safety on Twitter and that he will personally oversee its new video product
▼ + stars: | 2022-11-03 | by ( Lara O'Reilly | Lindsay Rittenhouse | ) www.businessinsider.com time to read: +3 min

Elon Musk spoke on Thursday with more than 100 advertisers and ad agency executives in a virtual meeting to reassure them that Twitter will remain safe to advertise on, following his takeover. The Washington Post reported earlier this week that Musk's Twitter is working on a paid-for video feature, in which creators could charge viewers for access. One advertising executive who met with Musk earlier this week said Musk "said all the right things" on the topic of brand safety. Musk had also said that Twitter could be using its data in a more efficient way to improve results for advertisers. General Mills, Mondelez, Pfizer, and Audi all paused ads on Twitter, according to The Wall Street Journal.

☆ Marketers’ Continued Spending Makes WPP Latest Ad Giant to Boost Guidance
▼ + stars: | 2022-10-26 | by ( Megan Graham | ) www.wsj.com time to read: +2 min

PREVIEWLike-for-like revenue less pass-through costs compares net sales at constant currencies and excludes acquisitions, disposals and costs such as expenses billed to clients. The company saw like-for-like revenue less pass-through costs increase 3.8% in the third quarter, compared with the period a year earlier. WPP Chief Executive Mark Read said the company’s clients’ appear to be continuing their spending in the fourth quarter. “We’re not expecting a slowdown in the fourth quarter,” Mr. Read said. In September, Interpublic Group of Cos.’s Magna unit clipped its U.S. advertising growth forecast for 2023, saying a weaker economic environment is likely to cut into spending.

☆ If TikTok wants to compete with Amazon, building US fulfillment centers is a great way to fail, according to e-commerce logistics experts. Here's what to do instead.
▼ + stars: | 2022-10-25 | by ( Emma Cosgrove | Dan Whateley | ) www.businessinsider.com time to read: +7 min

TikTok is diving into e-commerce as it builds out a US fulfillment and shipping logistics team. As TikTok takes its initial steps into the physical side of e-commerce, several logistics experts told Insider not to expect the company to follow Amazon's playbook. "If you want to be anything like what Amazon has built you are $100 billion behind," Matthew Hertz, cofounder of e-commerce logistics consultancy Second Marathon, said. Shein is one Chinese company that has managed this transition successfully, by focusing on the niche but fast-growing field of cross-border e-commerce logistics. Japanese e-commerce company Rakuten acquired two US fulfillment companies in 2019 only to combine them and sell them back to the founder of one this year.

☆ IPG Joins Ad Holding Companies in Raising 2022 Organic-Growth Forecast
▼ + stars: | 2022-10-21 | by ( Katie Deighton | ) www.wsj.com time to read: +4 min

Organic revenue growth, which removes the effects of currency fluctuations, acquisitions and disposals, was at 5.6%. Mr. Krakowsky told investors that the media planning-and-buying group IPG Mediabrands had seen double-digit organic growth. IPG’s more traditional advertising business, which includes its healthcare marketing agency IPG Health, fared better with organic growth of 6.7%. Its communications and experiential businesses, including agencies Weber Shandwick and Golin, posted organic growth of 7.8%. IPG’s organic growth was the weakest in the U.S., the company’s largest market, where it reached 4.4%.

Last year, industry insiders predicted that 2022 would be the year of social shopping in the US. As the year closes, here's the state of play when it comes to social shopping. From TikTok to YouTube, companies introduced features to encourage users to shop in their apps — including native checkout — and shoppable livestreams, photos, and videos. "Everybody is trying to beef up their infrastructure for social commerce," Jason Goldberg, the chief commerce-strategy officer at Publicis Groupe, told Insider. Here's the current state of play in social shopping:

☆ European shares at near two-week high amid UK fiscal plan optimism
▼ + stars: | 2022-10-18 | by ( Amruta Khandekar | ) www.reuters.com time to read: +2 min

The region-wide STOXX 600 index (.STOXX) was up 0.9% by 0826 GMT, hitting a near two-week high, as investors snapped up beaten-down tech (.SX8P) and bank (.SX7P) stocks. Shares of chipmakers, including ASML Holdings (ASML.AS) and BE Semiconductor (BESI.AS), rose between 0.9% and 4% amid a risk-on sentiment in markets. "If you make that U-turn too extreme and basically embark on a trajectory of significant fiscal tightening, that could also do more more harm. Investors also took comfort from a recent pullback in natural gas prices in Europe, which is battling an energy crisis amid growing risks of a recession. Rio Tinto (RIO.L) slipped 0.7% after it projected annual iron ore shipments at the lower end of its forecast amid weak global demand.

☆ Publicis hikes 2022 guidance once again after Q3 beat
▼ + stars: | 2022-10-18 | by ( ) www.reuters.com time to read: +2 min

Oct 18 (Reuters) - Publicis Groupe (PUBP.PA), the world's third-biggest advertising group, on Tuesday raised its full-year guidance for the second time this year, after posting better-than-expected third-quarter organic revenue growth. The company forecasts organic growth at 8.5% compared with 6%-7% previously and an operating margin rate close to 18%, up from 17.5% to 18%. "We are absolutely convinced that our clients, as we see every day, will continue to invest in their transformation, whether it be marketing or digital," Sadoun told journalists. Publicis saw its digital and data-driven businesses Sapient and Epsilon grow respectively 18.1% and 13.9% in the third quarter. Home to ad agencies Leo Burnett and Saatchi & Saatchi, the group posted a third-quarter organic growth of 10.3%, above analysts' estimate of 5.1% in a consensus provided by the company.

☆ Publicis Raises 2022 Organic-Growth Guidance Again
▼ + stars: | 2022-10-18 | by ( Megan Graham | ) www.wsj.com time to read: +4 min

Organic growth refers to the change in net revenue excluding the impacts of acquisitions, disposals and currency fluctuations. Publicis and its rival companies had previously increased their expectations for growth in 2022, despite global factors including inflation and the consequences of the war in Ukraine. Chief Executive Arthur Sadoun said the company hasn’t seen a material impact from clients dealing with macroeconomic challenges. Publicis CEO Arthur Sadoun Photo: Publicis Groupe“All of our clients are actually confronted with one, two, three or four major challenges, like inflation, like the supply shortage, like the war in Ukraine,” Mr. Sadoun said. Publicis said its organic revenue grew 10.3% in the third quarter from a year earlier.

☆ TikTok is arming itself for a looming e-commerce battle as it builds out a US fulfillment services team
▼ + stars: | 2022-10-12 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

TikTok is hiring for a slew of new roles around e-commerce fulfillment in the US, Axios reported. New staff will assist with US e-commerce logistics, as well as plan and design fulfillment centers. TikTok is arming itself for a looming e-commerce battle as it staffs up to offer fulfillment services in the US. Social platforms have had a tough time breaking into e-commerceEarly efforts in social shopping have been rocky for social-media platforms in the US. Adding a new layer of fulfillment services for merchants suggests TikTok isn't thinking short-term about how it can capitalize on e-commerce, Goldberg said.

☆ M&A in the ad industry surged in the first half of 2022, despite economic uncertainty. These 11 behind-the-scenes players from companies like Deloitte and Havas are driving the spree
▼ + stars: | 2022-09-27 | by ( Lindsay Rittenhouse | ) www.businessinsider.com time to read: +1 min

Advertising and media M&A increased 21% year-over-year in the first half of 2022 despite economic uncertainty. Ad agencies like Havas and consultancies like Deloitte ramped up deals as they look to bolster tech capabilities. Insider identified 11 execs leading M&A at the top ad companies. While private equity companies are driving much of this activity, agencies and consulting firms are also snapping up firms to strengthen their digital capabilities, Ciesco reported. Insider identified 11 executives overseeing ad industry M&A activity for these agencies.

Most luxury brands could theoretically stop marketing since they can’t produce goods fast enough to meet current demand, but smart marketers are spending more to build long-term equity, Mr. Sproule said. “There’s no filtering, it’s direct-to-consumer, and we think that’s how consumers want to hear from luxury brands,” said Jeff Curry, vice president of marketing, communications and product, in describing Lucid’s marketing strategy. About 300 people who preordered the $300,000 Aston Martin 2022 V12 Vantage sports car attended dinner at the company's main factory in May. Executives said these events for existing customers and even paid events double as marketing functions, because they have the potential to raise luxury brands’ profiles among wealthy consumers. Separately, Aston Martin held a black-tie dinner for people who purchased the 2022 edition of its V12 Vantage sports car.

☆ We asked CEOs from 24 companies like HP and Prudential about their actions plans for addressing equality and racism. Here are the 5 main takeaways.
▼ + stars: | 2020-06-13 | by ( Jennifer Eum | ) www.businessinsider.com time to read: +7 min

After releasing heartfelt statements recognizing systemic racism in the US and pledging to fix it, corporate America's response is taking shape. Social media platform TikTok, for example, is using an internal diversity task force to solicit insight from outside organizations and experts. Many organizations making donations to organizations like historically black colleges or investing in causes to advance social justice. Blue Apron, the meal-kit service, will give a day off to employees for election day, November 3. The quick responses from these CEOs indicate that deeper conversations on diversity, equality, and inclusion have taken shape at the top-most levels of large companies.

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