DIRS.INFO The most relevant business & tech news

☆ Pepsi's new logo takes inspiration from its '90s design, tapping into Gen Z nostalgia for the era
▼ + stars: | 2023-03-29 | by ( Pete Syme | ) www.businessinsider.com time to read: +3 min

Pepsi unveiled a new logo on Tuesday, which closely resembles its '90s design. The redesign comes alongside rising popularity for the '90s era among Gen Zers. The old Pepsi logo, pictured in 1990. Jean-Erick PASQUIER/Gamma-Rapho via Getty ImagesBut taking inspiration from a previous design also comes as Gen Zers bring back several trends from the '90s. Burberry was among those companies, replacing its knight logo and serif font in 2018, before bringing them back in February this year.

☆ Pepsi has a new logo
▼ + stars: | 2023-03-28 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +5 min

New York CNN —If someone were to ask you to draw the Pepsi logo from memory, what would you draw? Pepsi has changed its logo over the years. The “Pepsi” in the logo “is decoupled from the globe,” noted Todd Kaplan, Pepsi’s chief marketing officer. Pepsi says that the changes its making are distinctive enough to do the trick, and highlight modern elements like Pepsi’s zero-sugar line. To highlight the zero line, the new logo uses black font and a black border, a nod to Pepsi Zero’s black can and label.

[1/2] Bottles of Campa Cola and Coca Cola are displayed at a Reliance Smart supermarket in Mumbai, India March 20, 2023. Other well known tycoons have tried to go toe-to-toe with the drinks giants, and failed, most notably Richard Branson with his Virgin Cola. The smallest bottles of Campa Cola and Coke both cost 10 rupees, while Pepsi starts from 12 rupees. Reliance did not respond to a request for comment, while Pepsi said it doesn't comment on competition as a policy. Another city store employee said 30 Campa bottles were being sold for every 100 of Pepsi and Coca-Cola.

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThe Tesla Semi is finally hereFive years after Elon Musk first announced the Tesla Semi, it's finally hitting roads. CNBC visited Pepsi's Frito-Lay facility in Modesto, California, where it is using the new electric trucks, to see whether the Semis live up to the hype.

☆ Pepsi is replacing Sierra Mist with Starry — a new lemon-lime soda designed to rival Sprite and win over Gen Z
▼ + stars: | 2023-01-12 | by ( Bethany Biron | ) www.businessinsider.com time to read: +3 min

PepsiCo is replacing Sierra Mist with Starry, a new lemon-lime soda. Starry has a "more balanced, cleaner, crisp finish than Sierra Mist," a spokesperson told Insider. The beverage serves as a fresh opportunity to compete with market leader Sprite. PepsiCo said Starry will soon debut a national television campaign and appear at major sports and entertainment events as well. But whether Starry's flavor packs enough punch to compete with Sprite, only time will tell.

☆ KFC Germany used the 84th anniversary of Kristallnacht to promote fried chicken and cheese. It apologized an hour later.
▼ + stars: | 2022-11-11 | by ( Britney Toh | ) www.businessinsider.com time to read: +2 min

KFC Germany used the the anniversary of Kristallnacht as a promotional opportunity for fried chicken. An hour later, the company sent out an apology message on the same app. On Wednesday, KFC Germany sent out a message on its app urging customers to "commemorate Kristallnacht" and "treat themselves to more tender cheese with crispy chicken," according to multiple screenshots shared on Twitter. An hour after it sent the first message, KFC sent out an apology, blaming the blunder on a system error, according to screenshots on Twitter. Other notable cases include Pepsi's 2017 Kendall Jenner ad, which critics said appropriated the Black Lives Matter movement.

☆ These five stocks are best positioned for long-term growth, Goldman analysts say
▼ + stars: | 2022-10-29 | by ( Michael Bloom | ) www.cnbc.com time to read: +6 min

Goldman Sachs said this week that there are a bunch of stocks that are poised for long-term growth. "PEP remains very well positioned given its strong brand portfolio and long-term growth opportunities in Beverages," she wrote. Tesla "Mixed 3Q report; Company remains well positioned for long-term growth in part from potential cost and EPS drivers. BlackRock "Macro hurdles persist, but long-term growth outlook remains. … PEP remains very well positioned given its strong brand portfolio and long-term growth opportunities in Beverages."

☆ The importance of pricing power for consumer staples
▼ + stars: | 2022-10-12 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThe importance of pricing power for consumer staplesChris Carey, Wells Fargo Staples analyst, joins 'Power Lunch' to discuss the pricing power of consumer staples, Pepsi's strong organic sales and increased earnings, as well as insights on FX pressure, lower elasticities, and multiples expansion.

☆ Watch CNBC's full interview with Wells Fargo's Chris Carey
▼ + stars: | 2022-10-12 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWatch CNBC's full interview with Wells Fargo's Chris CareyChris Carey, Wells Fargo Staples analyst, joins 'Power Lunch' to discuss the pricing power of consumer staples, Pepsi's strong organic sales and increased earnings, as well as insights on FX pressure, lower elasticities, and multiples expansion.

A view shows a shelf with bottles of Pepsi at a grocery store in Moscow, Russia September 9, 2022. The continued production means sodas are still widely available in Moscow and also in Vladivostok in the far east and Krasnoyarsk in Siberia, according to a review by Reuters. The West has not sanctioned food and drink as part of sweeping measures aimed at punishing Russia over its actions in Ukraine. Earlier in the summer, shops in the capital were still selling off stockpiles of foreign beers, months after the brewers said they would halt production. read moreAtlanta-based rival Coca-Cola Co's (KO.N) production in Russia also continued after it said in March it would suspend operations.

Search resuls for: "Pepsi's"

10 mentions found