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☆ Cable Companies and Mobile Carriers Battle Over Fixed Wireless Internet
▼ + stars: | 2023-04-26 | by ( Patience Haggin | Will Feuer | ) www.wsj.com time to read: 1 min

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☆ Twitter Chief Elon Musk Tries to Reassure Advertisers
▼ + stars: | 2023-04-18 | by ( Arian Campo-Flores | Patience Haggin | ) www.wsj.com time to read: 1 min

Elon Musk discussed the advertising industry with NBCUniversal executive Linda Yaccarino at a Miami Beach, Fla., conference on Tuesday. Photo: Rebecca Blackwell/Associated PressMIAMI BEACH, Fla.—Twitter Chief Executive Elon Musk made his latest appeal to advertisers on Tuesday, seeking to reassure them that the platform is a hospitable and valuable vehicle for their brands. Many advertisers pulled their ads from Twitter after Mr. Musk’s takeover of the social-media platform was completed in October, either out of concern that Mr. Musk might weaken content moderation, potentially leading to more hate speech on the social-media platform, or because of the uncertainty surrounding the company’s direction under its new leadership. Advertising represented almost 90% of Twitter’s revenue in 2021.

☆ Biden’s $42.5 Billion Broadband-Expansion Plan Is Challenged by Lawmakers
▼ + stars: | 2023-03-31 | by ( Ryan Tracy | Patience Haggin | ) www.wsj.com time to read: 1 min

The $42.5 billion program is the federal government’s largest-ever one-time allocation to build out broadband service across the country. WASHINGTON–The Biden administration’s $42.5 billion program to expand broadband could hit a speed bump, as some U.S. lawmakers push legislation to ensure rural states aren’t shortchanged. A bipartisan pair of senators Friday announced a bill that would require the Biden administration to perform an additional review before deciding how much funding each state will receive under the program, which is the federal government’s largest-ever one-time allocation to build out broadband to Americans who don’t have it.

☆ Telehealth Apps Sharing Consumer Data Draw FTC Crackdown
▼ + stars: | 2023-03-26 | by ( Patience Haggin | ) www.wsj.com time to read: 1 min

The Federal Trade Commission is expected to look at more apps as it focuses on health data. The Federal Trade Commission is cracking down on the data-sharing practices of telehealth companies, focusing on widespread uses of data that many companies in the industry have failed to disclose to users. The FTC earlier this month reached a proposed settlement with BetterHelp, a subsidiary of Teladoc Health Inc., over allegations that the therapy-focused telemedicine company promised to keep users’ health data private but shared it with advertising partners.

☆ TikTok Reassures Advertisers Over Ban Threat as Some Set Backup Plans
▼ + stars: | 2023-03-22 | by ( Patience Haggin | Suzanne Vranica | ) www.wsj.com time to read: 1 min

TikTok has sought to reassure advertisers in recent days that the app is unlikely to be banned in the U.S., according to people familiar with the situation, as some companies begin to make contingency plans for their ad spending. The Biden administration has raised national security concerns about TikTok and is demanding that its Chinese owners sell their stakes in the popular video-sharing app or face a possible ban, The Wall Street Journal reported. TikTok is owned by Beijing-based ByteDance Ltd.

☆ Former Facebook Execs Launch Startup, Adding to Efforts to Improve Ad Measurement
▼ + stars: | 2023-03-01 | by ( Salvador Rodriguez | Patience Haggin | ) www.wsj.com time to read: 1 min

Two former executives of Facebook parent Meta Platforms Inc. are seeking to solve one of the social-media industry’s biggest challenges in recent years: allowing marketers to measure the effectiveness of their ads while maintaining user privacy. Graham Mudd and Brad Smallwood each spent more than a decade building Meta’s advertising system, which allowed the company to offer granular data about how ad campaigns worked with individual users, often by tracking their web and mobile activity. Apple Inc. took steps in 2021 to allow users to limit most tracking, making it far more difficult to gauge the success of online advertising and upending the way social-media companies made money.

☆ Twitter to Limit Two-Factor Authentication by Text to Paid Subscribers
▼ + stars: | 2023-02-18 | by ( Patience Haggin | ) www.wsj.com time to read: 1 min

Twitter said less than 3% of users employed 2FA to secure accounts in the second half of 2021. Twitter Inc. said it would soon limit a method of two-factor authentication—a login technique that typically requires users to supplement passwords with codes—on its platform to paid subscribers. Starting March 20, only Twitter Blue subscribers will be able to use 2FA via text message or SMS, Twitter said in a blog post. Use of an authentication app or security key to log in would still be permitted for nonpaying users, according to the company.

☆ Tesla Crashes Into Firetruck in Fatal Accident
▼ + stars: | 2023-02-18 | by ( Patience Haggin | ) www.wsj.com time to read: 1 min

The scene of a fatal accident involving a Tesla and a Contra Costa County firetruck. A Tesla driver in California died early Saturday morning after crashing into a firetruck on an interstate highway, an accident that comes as U.S. regulators are scrutinizing Tesla vehicle crashes with stationary emergency vehicles. The Tesla crashed into a Contra Costa County Fire Protection District truck, which was parked across two lanes to block traffic while police officers assisted with towing a vehicle, said a spokeswoman for the fire-protection district. The accident occurred on Interstate 680 at around 4 a.m.

☆ Roku Sees Some Improvement in Ad Spending
▼ + stars: | 2023-02-15 | by ( Patience Haggin | ) www.wsj.com time to read: 1 min

Roku last month launched its own branded smart TVs. Roku Inc. said it saw some signs of improvement in the advertising market and vowed to slow down expenses this year, while the streaming company’s battered stock continued to rebound. San Jose, Calif.-based Roku is the nation’s largest maker of streaming hardware, but derives most of its revenue from advertising. It sells all ads viewed on its own streaming service the Roku Channel and sells some ads that appear on other streaming services viewed on Roku devices.

☆ U.N. Emergency Chief Visits Turkey-Syria Border, Calls for More Aid
▼ + stars: | 2023-02-13 | by ( ) www.wsj.com time to read: 1 min

Twitter Looks for Super Bowl Win with ‘Fire Sale’ for AdvertisersSince Elon Musk took over Twitter, the platform has struggled to retain advertisers. But the company is hoping to score points with steep discounts on ads during Super Bowl weekend. WSJ digital advertising reporter Patience Haggin joins host Zoe Thomas to explain why the big game might be Twitter’s best shot for a touchdown with advertisers.

☆ ‘U.N. Where Are You?’: Syria Quake Survivors Protest for More Aid
▼ + stars: | 2023-02-10 | by ( ) www.wsj.com time to read: 1 min

☆ Elon Musk’s Twitter Pushes to Win Back Advertisers During Super Bowl Weekend
▼ + stars: | 2023-02-03 | by ( Suzanne Vranica | Patience Haggin | ) www.wsj.com time to read: 1 min

Several brands are considering a return to Twitter, partly because of the Super Bowl and cheaper ad rates, ad buyers said. Twitter Inc. is leveraging its most important night of the year to help it win back the long list of advertisers that ditched the social-media platform after Elon Musk‘s $44 billion takeover of the company. The San Francisco-based company has been ramping up its Super Bowl pitch to advertisers, offering a last-minute deal on one of its most high-profile, big-game ad packages, according to an email viewed by The Wall Street Journal. It is also telling advertisers that the number of conversations on its platform about the Super Bowl and the National Football League is up significantly from a year earlier, according to other emails sent to advertisers and ad agencies.

☆ Elon Musk’s Twitter Tries Super Bowl ‘Fire Sale’ to Win Back Advertisers
▼ + stars: | 2023-02-03 | by ( Suzanne Vranica | Patience Haggin | ) www.wsj.com time to read: 1 min

☆ Breakup of Google’s Ad Business Would Reshape $500 Billion Sector
▼ + stars: | 2023-01-29 | by ( Patience Haggin | Keach Hagey | ) www.wsj.com time to read: 1 min

Google spent the better part of two decades building the world’s most powerful digital advertising machine. Breaking it up would send shock waves through the $500 billion online-ad market. If the U.S. government wins the antitrust lawsuit it filed last week and the Alphabet Inc. internet company is required to spin off technology for brokering ad deals across the web, the separated businesses would be valued at tens of billions of dollars, according to ad and media-industry executives.

☆ Comcast Loses Broadband Users, Gains Five Million Peacock Subscribers
▼ + stars: | 2023-01-26 | by ( Patience Haggin | ) www.wsj.com time to read: 1 min

Comcast has spent heavily in an effort to grow its streaming service. Comcast Corp. said its Peacock streaming service grew its paying-customer base by a third in a single quarter but lost nearly $1 billion over the period, contributing to a decline in profitability at its media unit. The cable and entertainment giant also lost broadband subscribers last quarter, due in part to continued disruptions caused by Hurricane Ian, which destroyed swaths of Florida last fall.

☆ Twitter Offers Free Ads as It Seeks to Woo Brands Back to Its Platform
▼ + stars: | 2023-01-14 | by ( Suzanne Vranica | Patience Haggin | ) www.wsj.com time to read: 1 min

Twitter is facing pressure to lure back advertisers that have paused their spending since Elon Musk acquired the company. Twitter Inc. is offering advertisers a new incentive in an attempt to woo brands back to the social-media platform, which has seen its ad business deteriorate following Elon Musk‘s $44 billion takeover. The tech company is dangling free ad space by offering to match advertisers’ ad spending up to $250,000, according to emails reviewed by The Wall Street Journal. The full $500,000 in advertising must run by Feb. 28, the emails said.

☆ Twitter Offers Free Ads to Brands That Advertise on Its Platform
▼ + stars: | 2023-01-14 | by ( Suzanne Vranica | Patience Haggin | ) www.wsj.com time to read: 1 min

Twitter is facing financial pressure to lure back the many advertisers that have paused their spending. Twitter Inc. is offering advertisers a new incentive in an attempt to woo brands back to the social-media platform, which has seen its ad business deteriorate following Elon Musk‘s $44 billion takeover. The tech company is dangling free ad space by offering to match advertisers’ ad spending up to $250,000, according to emails reviewed by The Wall Street Journal. The full $500,000 in advertising must run by Feb. 28, the emails said.

☆ Deere to Allow Farmers to Repair Their Own Equipment
▼ + stars: | 2023-01-09 | by ( Patience Haggin | ) www.wsj.com time to read: 1 min

Deere & Co. has reached an agreement with a farm group that gives farmers access to resources needed to repair their high-tech equipment. Machinery manufacturer Deere & Co. signed a memorandum of understanding with the American Farm Bureau Federation on Sunday that the group said ensures farmers can repair their own farm equipment or take it to independent repair shops. The agreement addresses a debate that has grown in recent years, as the farm industry has implemented high-tech equipment like software and sensors in machinery like tractors and harvesters aimed at boosting harvests and speeding planting.

☆ Roku Becomes Latest Streaming Giant to Launch Its Own Smart-TV Line
▼ + stars: | 2023-01-05 | by ( Patience Haggin | ) www.wsj.com time to read: 1 min

Roku will sell its branded smart TVs via retail partners and on its own website. Roku Inc. launched its own branded smart TVs, joining other large streaming-industry players as they seek to control the way users access other streaming apps. San Jose, Calif.-based Roku already serves as the main streaming hub for many Americans, as a dominant maker of streaming boxes and dongles. Its operating system also powers many smart TVs manufactured by other companies.

☆ Google and Meta’s Advertising Dominance Fades as TikTok, Streamers Emerge
▼ + stars: | 2023-01-04 | by ( Patience Haggin | ) www.wsj.com time to read: 1 min

For the first time in nearly a decade, the two largest players in online advertising are no longer raking in the majority of U.S. digital-ad dollars, a decline that industry insiders expect to continue in years to come. Alphabet Inc.’s Google and Facebook parent Meta Platforms Inc. accounted for a combined 48.4% of U.S. digital-ad spending in 2022, according to estimates from research firm Insider Intelligence Inc. Their combined U.S. market share hadn’t been under 50% since 2014, said Insider Intelligence, which expects that number to drop to 44.9% this year.

☆ Google and Meta’s Advertising Dominance Fades as TikTok, Netflix Emerge
▼ + stars: | 2023-01-03 | by ( Patience Haggin | ) www.wsj.com time to read: 1 min

Since taking over Twitter Inc., Elon Musk has rapidly made big changes, laying off employees, tweaking posting rules and suspending and reinstating accounts. There’s one group he has struggled to manage, one that’s vital to the company’s future: advertisers.

☆ Google Ad Software Disrupted for Publishers Large and Small
▼ + stars: | 2022-12-09 | by ( Patience Haggin | ) www.wsj.com time to read: 1 min

Google’s advertising software for publishers suffered an outage of more than 2½ hours Thursday evening. Google’s widely used advertising software for publishers suffered an outage of more than 2½ hours Thursday evening that affected numerous publications large and small. During the outage, publishers who use Google Ad Manager couldn’t make their ad inventory available in exchanges for automated buying, according to publishers who use the technology. They also weren’t able to load any ads that the publication had sold directly, the publishers said.

☆ Twitter Offers Advertisers Generous Incentives After Many Marketers Left Platform
▼ + stars: | 2022-12-01 | by ( Patience Haggin | ) www.wsj.com time to read: 1 min

Twitter Inc. is offering advertisers incentives to increase their spending on the platform, according to people familiar with the matter, an effort to jump-start its business after Elon Musk’s takeover prompted many companies to pull back. Twitter offered advertisers incentives as generous as matching their ad spending, according to a company email to ad agencies viewed by The Wall Street Journal.

☆ Twitter’s Advertising Exodus Accelerates, Despite Outreach From Elon Musk
▼ + stars: | 2022-11-12 | by ( Suzanne Vranica | Patience Haggin | ) www.wsj.com time to read: 1 min

The advertiser exodus from Elon Musk’s Twitter Inc. is accelerating, and it could be hard for the billionaire to bring them back soon. The lengthening list of advertisers pausing their spending on the social-media platform two weeks after Mr. Musk’s $44 billion takeover is adding to the financial pressure on the company. Mr. Musk spent the past week trying to assuage advertisers’ concerns, but many of them are defecting anyway.

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