An upstart Spanish-language streamer is taking a big step into original content. Those networks and other Spanish-language content have captured some of the fastest-growing traditional TV audiences when it comes to average daily household viewership, according to data provider Samba TV. Canela said its streaming platform, which is available in the U.S., Mexico and Colombia, has 23 million unique users. Similar free ad-supported streaming services like Paramount Global's Pluto and Fox's Tubi have said they have nearly 70 million and 51 million active users, respectively. By the end of 2022, it will have 537 hours of original content.

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