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☆ Netflix made huge bets on animation, hiring top talent, but insiders say the streamer neglected marketing and didn't deliver what kids want: 'Where are the farts?'
  + stars: | 2022-10-21 | by ( Lucia Moses | Elaine Low | ) www.businessinsider.com   time to read: +7 min
The streamer didn't market its kids content enough and didn't pay attention to what children like, insiders said. Netflix hasn't been alone in dialing back on kids animation. "They had these grand plans to make a ton of animation and were going to throw a lot of money at it," said a former Netflix animation exec. But they didn't understand kids and they didn't understand animation," said a separate high-level animation programming executive. Animated series offshoot "The Boss Baby: Back in Business" is technically a Netflix original as it premiered on the streamer.
☆ 'The Rings of Power' appears to be struggling to connect with younger viewers
  + stars: | 2022-10-17 | by ( Travis Clark | ) www.businessinsider.com   time to read: +4 min
Amazon's "Lord of the Rings: The Rings of Power" may have struggled to attract young viewers. 71% of the show's audience is 35 years or older in the US, according to Nielsen's latest streaming data from Thursday, which measured through the show's fourth episode. Google Trends data shows that searches for "House of the Dragon" have greatly outpaced "The Rings of Power" over the last month. Julia Alexander, director of strategy at Parrot Analytics, tweeted recently that "The Rings of Power" is "a hit, except it feels like it's not." The two-episode premiere of "The Rings of Power" was watched by 12.6 million viewers in the US in its first three days.
☆ Who's watching 'House of the Dragon' and 'The Rings of Power'? New numbers shed light on the audience for both shows
  + stars: | 2022-10-16 | by ( Travis Clark | ) www.businessinsider.com   time to read: +4 min
A third of the audiences for both "Rings of Power" and "House of the Dragon" is watching the other show. Notably, large swaths are watching both shows: 34% of "The Rings of Power" audience also watches "House of the Dragon," and 34% of "House of the Dragon" viewers also watch "Rings of Power." "Rings of Power" was watched for 988 million minutes the week of September 12 through September 18. But the streaming chart only includes "House of the Dragon" viewing on HBO Max. Nielsen's data this week didn't break down how much the new episodes of each series accounted for its viewing minutes.
☆ Netflix to get Nielsen ratings as streaming giant rolls out ad-supported plan
  + stars: | 2022-10-13 | by ( Lillian Rizzo | ) www.cnbc.com   time to read: +2 min
Nielsen ratings are coming to Netflix Inc.Netflix announced Thursday that will start using Nielsen's digital audience measurement in the U.S. to give advertisers an understanding of its reach. It said the Nielsen ratings will start sometime in 2023, marking the first time the streaming giant will have the ratings available for its content. "It also raises interesting questions about the future evolution of the market, with TV and streaming converging, and learning to co-exist," Watts said. Amazon is the first streaming service to have the exclusive rights to a package of NFL games, which will last through 2033. A limited number of TV shows and movies won't be available on that plan due to licensing restrictions, the company said.
☆ Latinos are missing from the media workforce, despite a potential to grow viewers and improve content
  + stars: | 2022-10-07 | by ( Https | Media-Cldnry.S-Nbcnews.Com Image Upload Newscms | Nicole Acevedo | ) www.nbcnews.com   time to read: +8 min
Latinos are underrepresented in the media industry workforce across film, radio, television, newspapers and digital platforms, according to the report. Latinos are 19% of the nation's population, almost 1 in 5 Americans, and 18% of workers outside the media industry. The largest percentage of Hispanic media industry workers were employed in service worker positions (19%) — which include food, cleaning and personal and protective services, according to the latest available reports submitted by media companies to the U.S. In positions that can influence the content audiences consume, Latinos were far less represented: They made up only 7% of professional media industry positions such as actors, producers, directors, writers, reporters and editors. When Latinos did see themselves represented in content, they felt "it was inaccurate" in most cases, de Armas said.
☆ Netflix, HBO Max, and more streamers are scrapping original kids series and battling for more IP-based hits like 'CoComelon' in a 'bummer year for animation'
  + stars: | 2022-09-28 | by ( Elaine Low | ) www.businessinsider.com   time to read: +7 min
HBO Max's abrupt removal of dozens of series, mostly kids shows, took creators by surprise. You can't stream it on HBO Max or any subscription service; it's available only for purchase on iTunes. The move was a cost-saving one for HBO Max parent Warner Bros. HBO Max will continue to release new kids and animated programming but is expected to be more selective. "It's a small community" of animation creators, the animation exec told Insider, and those HBO Max cancellations hurt.
☆ Amazon averaged 13 million viewers for its first 'Thursday Night Football,' Nielsen data shows
  + stars: | 2022-09-22 | by ( Jack Stebbins | ) www.cnbc.com   time to read: +2 min
Amazon Prime averaged 13 million viewers for its debut broadcast of "Thursday Night Football," according to Nielsen figures released by the company. "By every measure, Thursday Night Football on Prime Video was a resounding success," Jay Marine, global head of Amazon's sports division, wrote late Monday in a memo to staff. Amazon also partnered with DirecTV in a multiyear agreement for the satellite TV provider to air Thursday night games in more than 300,000 bars, restaurants, hotels and casinos. Amazon's game stream provides viewers with the company's so-called next-generation statistics as well as the play-by-play stylings of former "Sunday Night Football" announcer Al Michaels and college football analyst Kirk Herbstreit. Fans can pay $14.99 for a full Amazon Prime subscription or $8.99 for a Prime Video subscription to view the games.
☆ 'Morbius' was a box-office dud but now it's topping Netflix's charts, as the streamer's deal with Sony continues to pay off
  + stars: | 2022-09-09 | by ( Travis Clark | ) www.businessinsider.com   time to read: +3 min
Starting this year, Sony movies stream on Netflix after their theatrical and home-entertainment runs. The streamer also is licensing select older movies from Sony's library, such as its past Spider-Man movies. As part of the agreement, Netflix has a first-look option for movies Sony is making directly for streaming or planning to license for streaming. Sony movies have dominated consumer engagement on Netflix. 9)The chart below illustrates the top 10 most in-demand movies on Netflix over the last 90 days:
☆ It's a 'bummer year for animation' as HBO Max, Netflix, and more streamers scrap original kids series and hunt for the next 'CoComelon'
  + stars: | 2022-09-07 | by ( Elaine Low | ) www.businessinsider.com   time to read: +7 min
HBO Max's abrupt removal of dozens of series, mostly kids shows, took creators by surprise. You can't stream it on HBO Max or any subscription service; it's available only for purchase on iTunes. The move was a cost-saving one for HBO Max parent Warner Bros. HBO Max will continue to release new kids and animated programming but is expected to be more selective. "It's a small community" of animation creators, the animation exec told Insider, and those HBO Max cancellations hurt.
☆ Streaming services are in a land grab for TV ad dollars. Here's a rundown of what HBO Max, Peacock, and others are offering and what they charge.
  + stars: | 2022-06-13 | by ( Lauren Johnson | Lindsay Rittenhouse | ) www.businessinsider.com   time to read: +8 min
Competition for streaming TV ad dollars is heating up. The battle for streaming TV dollars is heating up. Amazon wants to make a big push into TV advertising, and recently hosted its first in-person NewFronts event to pitch its streaming TV offerings. Two ad buyers said that Hulu is looking to up its ad prices this year and compete for larger budgets. Ad prices vary significantly based on the amount of data and targeting that advertisers use, according to ad buyers.
☆ Millennials and Gen Z love their technology — but American seniors are actually spending the most time on their screens
  + stars: | 2019-08-15 | by ( Hillary Hoffower | ) www.businessinsider.com   time to read: +3 min
Americans older than age 65 spend one-third more time a day on their screens than Americans aged 18 to 34 do, reported The Economist. Nielsen data reveals that TV is responsible for the difference — seniors have more interest in TV, spending about four hours more a day with the television on than younger cohorts do. But when used with moderation and self-control, watching TV isn't a bad thing, according to psychologist Leora Trub. The data shows that the elderly spend nearly 10 hours a day on their televisions, computers, or smartphones, while younger Americans spend about seven hours doing so. Technology, she noted, is "... out there for everyone, everyone needs to use it to some extent for their daily lives.
Persons: Leora Trub, Nielsen, —, Read, there's, Trub Organizations: Nielsen, Service, Netflix, Pace University's Digital Media, Psychology, Technology Locations: Wall, Silicon
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