Read previewFord is asking its suppliers to help them cut electric vehicle manufacturing costs, soliciting money-saving ideas in a new memo sent to suppliers this week.
"We have all invested heavily in the success of the EV business, and we will all win or lose together."
These shoppers are more practical, frugal, and more likely to be considering electric, hybrid, and gas-powered options at the same time.
In these matchups, hybrids have been winning as of late, a phenomenon that Musk has said is detrimental to the electric vehicle market.
Industry experts, however, say hybrids are a good bridge technology for future EV adopters.
Persons:
—, Ford, Elon, Liz Door, Tesla
Organizations:
Service, Detroit Business, Business, Ford, Industry, Crosstown, GM
Locations:
Detroit, North America