SHANGHAI, Oct 14 (Reuters) - Chinese consumers are typically known for lavish spending on high-end handbags, clothes and accessories that sustain Western luxury brands.
Brands that have jumped on the trend include Kweichow Moutai (600519.SS), best known for $300 bottles of baijiu, the Chinese spirit popular at banquets.
It debuted baijiu-infused ice cream at $10 a cup in May, racking up 2.5 million yuan ($350,000) of sales on the first day.
Chinese consumers are "spoiling themselves with those little things and they're loving something novel," said Mark Tanner, founder of marketing agency China Skinny.
"When times aren't so good, people want to feel better, guilty pleasures like ice cream can help," said Low.