Young women are using Instagram and TikTok to show others you can be both "cool" and sober. Alcohol alternative drink sales rose this year, on the heels of the "trendy" sober curious movement. Young women like Gomez are on a mission to prove it's "cool" not to drink, and ditching alcohol can even help women achieve self-care and empowerment. Plus, CBD-infused drinks — like ultimate cool girl Bella Hadid's Kin brand — promise a similar buzz without impairing your health or decision-making. Gomez's drink-less Instagram could have an aspirational effect: You can be a cool girl like her — if you don't drink.

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