Black Friday deals started in October this year, while Cyber Monday sales can extend a whole week with additional sales online.
Beyond that, retailers generally launch their online Black Friday deals months before Thanksgiving, giving online shoppers a jump-start.
“Cyber Monday will offer TV deals as well, but many retailers stick to the tradition of Black Friday TV doorbusters and really pump out those deals on Black Friday,” McGrath said.
Cyber Monday typically outperforms Black Friday in terms of sales: Black Friday raked in $8.9 billion in 2021, while Cyber Monday hit $10.7 billion, according to data from Adobe Analytics.
While Cyber Monday claims the top spot when it comes to e-commerce spending, Black Friday consistently narrows that gap as the number of online Black Friday sales increases exponentially.