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Maesha Shonar, a micro influencer with 24,000 followers on Instagram, previously told BI she had such a highly engaged audience. Take a look at new data on influencer brand deals in 2024Platforms also pay creators based on their video views and engagement. Read more about how TikTokers can score huge paydays for longer videosOn Snapchat, creators have had success making money from its ad-revenue program. Related storiesAffiliate marketing is another popular way to make money after becoming an influencer. Nino de Guzman said she launched the app to help show others how easy it was to become an influencer and make money from social media.
Persons: , Ayomi Samaraweera, Samaraweera, Nadya Okamoto, influencers, Stacy Kim, Maesha, Instagram, Nate White, I've, MrBeast, Read, videographer Tej Patel, AJ, Grey, influencer Janesha Moore, Moore, makeups, Paulina Perez, she's, Perez, Slack, Lissette Calveiro, Christen Nino de Guzman's Clara, Nino de Guzman, Christen Nino De Guzman, Alix Earle ., Kensington, that's, Danielle Pistotnik, publicists Organizations: Service, YouTube, Business, Samsung, Verizon, Amazon, Brand, UTA, CAA, Management Locations: California
A healthy 30-year-old woman today has up to a 22% chance of living to 100, according to the Stanford Center on Longevity. In contrast, a woman born in 1920 had around a 2% chance of living to 100, according to actuary Mary Pat Campbell. AdvertisementElizabeth Francis receiving her 'Oldest living Texan' plaque. Centenarians in the world's Blue Zones, where people live to over 100 more often than in other populations, also tend to eat plenty of vegetables and whole foods. Practice moderationJohn Tinniswood, from the UK — who is currently the oldest living man at 111 years old — and Japanese Kane Taneka — who was the second oldest person in recorded history when he died at 119 in 2022 — both do everything in moderation.
Persons: , Jim Crow, that's, Mary Pat Campbell, Jack, Jack Van Nordheim, Elizabeth Francis, Emmanuel Rodriguez, LongeviQuest Van Nordheim, Francis, collard, expectancies, Van Nordheim, Katie MacRae, Bolton Clarke, MacRae, Janet Gibbs, Gibbs, Joyce Preston, who's, Von Nordheim, Preston, centenarians, John Tinniswood, Kane Taneka —, Yumi Yamamoto, Yamamoto, Kikue Taira, Nomoto Organizations: Service, Business, Stanford Center, Longevity, Research, LongeviQuest Locations: Southern California, birdwatch, Australia, Japan
She started researching and found numerous articles preaching the advantages of freezing eggs before age 35 for higher viability in the future. For the first time, egg freezing was an option for younger women worried about their reproductive future. But that also comes with a cost — and Carney doesn't plan to do another round. Other studies have found that there isn't much added benefit to freezing eggs earlier than 30. Fertility clinics have an obvious business case for trying to convince as many people as possible that egg freezing is something they should do.
Persons: Brenna Carney, I'd, Carney, , ASRM, it's, Gurtin, there's, she'll, Dr, Geeta Nargund, she's, There's, Emily Tiemann, Alex Stewart, Serena Kerrigan, Lala Kent, PitchBook, Kindbody, Yoojin Jang, who'd Organizations: American Society for Reproductive Medicine, Society for, Reproductive Technology, Institute for Women's Health, University College London, , Apple, Trellis, YouTube, University of California Locations: Texas, New York City, New York, San Francisco
New York CNN —Alex Jones’ conspiracy empire is on the brink. If the judge rules in favor of Sandy Hook families, Infowars would be shuttered. In such a scenario, a court-appointed trustee would be tasked with securing the assets and then selling off Jones’ media empire, including the website, studio space, and broadcasting equipment. “Infowars would no longer exist,” Christopher Mattei, an attorney who represents some of the Sandy Hook families, explained this week to CNN’s Hadas Gold. But the attorneys representing Sandy Hook families expect that the most likely scenario is Jones’ Infowars empire will be sold off, piece by piece, with the proceeds going to their clients.
Persons: Alex Jones ’, Sandy Hook, Jones, Infowars, ” Christopher Mattei, ” Jones, Tucker Carlson, Dinesh D’Souza, Alex Jones, ” Mattei, , Organizations: New York CNN, Systems, Companies, Fox News, Voting Systems, America News, Salem Media Locations: New York, Texas, Newtown , Connecticut, Connecticut
Sundar Pichai, the chief executive of Google, said in a New York courtroom on Friday that he never discussed a possible takeover of Ozy Media. The government alleged in court filings and at trial that Mr. Watson falsely claimed to a prospective investor that Ozy had received a $600 million takeover offer from Google. Mr. Pichai said he interviewed Mr. Watson in February 2021 for a full-time role managing Google’s relationships with news publishers. To accept the role, Mr. Watson would have had to step down from Ozy, which Google recognized could harm the digital media start-up, another Google executive testified on Thursday. As part of the hiring discussions, Google considered investing about $25 million in Ozy “to help with the transition,” Mr. Pichai testified when he briefly took the stand.
Persons: Sundar Pichai, Pichai, Carlos Watson, Ozy, Watson, , Mr Organizations: Google, Ozy Media Locations: New York, Ozy
CNN —Mike Tyson’s return to boxing will now take place on November 15, after his fight against Jake Paul was postponed due to the former world heavyweight champion experiencing a medical issue. A representative for the Hall of Fame boxer previously told CNN that Tyson “became nauseous and dizzy” 30 minutes before landing. Tyson announced in a statement that he was advised by his doctor to “lighten [his] training for a few weeks to rest and recover,” causing the bout to be pushed back. However, the fight has now been confirmed to be taking place this November by Most Valuable Promotions (MVP), the company organizing the occasion. ‘Iron Mike’ is taking on YouTuber-turned-boxer Paul, who is 30 years his junior.
Persons: Mike Tyson’s, Jake Paul, Tyson, Tyson “, , Mike Tyson, Nakisa Bidarian, Roy Jones Jr, Mike ’, Paul, Paul –, , Katie Taylor, Amanda Serrano, Taylor Organizations: CNN, Hall of Fame, Dallas Cowboys, Netflix, Cowboys, Tyson, Madison, Garden, WBA, IBF, WBO, WBC Locations: Miami, Los Angeles, Arlington , Texas,
"New media is having a moment here in New York City," Valentino told BI. Related stories"We have a development team pumping out pilots, new concepts, working new concepts," Fallen Media CEO Sol Betesh told BI. Fallen Media's production team optimizes audio and video on a noisy New York City block. Sydney Bradley/Business InsiderNew York City is a main characterFallen Media is a true New York City operation. Villalpando was recently on an episode of Fallen Media's "Bite Me," and Novi was on a recent segment of "Subway Oracle."
Persons: , Michael Valentino, Tiffany Baira, Baira, Valentino, Sol Betesh, Sydney, Davis, Jason Derulo, Michael Bublé, Brian Baumgartner, Taco Bell, they're, Betesh, We'll, Maia Novi, Fabrizio Villalpando, Villalpando, Davis Burleson Organizations: Service, Business, YouTube, Media, MTV, Sydney Bradley, New, Washington, Fallen Media Locations: New York, New York City, influencer, TikTok, Instagram, Novi
CNN —Mike Tyson’s highly-anticipated match against YouTuber-turned-boxer Jake Paul has been postponed after Tyson suffered an ulcer flareup earlier this week, Tyson’s publicist and Netflix announced Friday. “I want to thank my fans around the world for their support and understanding during this time. Jake Paul, this may have bought you some time, but in the end you will still be knocked out and out of boxing for good. Tyson, who will turn 58 at the end of June, has said his preparations for the bout include giving up both sex and marijuana. And he’s shown off his chiseled physique in several TV appearances – proof, he says, he’s still a match for 27-year-old Paul.
Persons: Mike Tyson’s, Jake Paul, Tyson, , ” Tyson, , Paul, Mike Tyson, ” Paul, Tyson’s, Roy Jones Jr, Evander Holyfield’s, he’s Organizations: CNN, YouTuber, Netflix, Hall of Fame, T, Dallas Cowboys Locations: Miami, Los Angeles, Arlington , Texas
TikTok and social media star Miranda Derrick (née Wilking) is at the center of the story. She and her younger sister, Melanie Wilking, are both dancers who previously branded themselves together as The Wilking Sisters. However, Miranda became involved with 7M via her boyfriend, James Derrick — and her family says in the series, distanced herself from her. Here's where Miranda Derrick is today. "Miranda Derrick is a successful businesswoman and a loving wife and daughter who cares very much about her family.
Persons: , Robert Shinn, Miranda Derrick, née, Melanie Wilking, Miranda, James Derrick —, Here's, Melanie, Dean, Kelly, James, BDash, Derrick, videographer Isaiah Shinn, Robert Shinn's, Aubrey Fisher, Robert, Miranda didn't, Miranda's, Instagram, I've, we've, Isaiah Shinn, Robert's, Jake Gyllenhaal Organizations: Service, Netflix, Shekinah, Business, 7M, Instagram, YouTube, UFC Locations: Los Angeles, Detroit
Alexander Wang's new Instagram advertisement features celebrity lookalikes promoting its Ricco bags. People who resemble Taylor Swift, Beyoncé, Ariana Grande, and Kylie Jenner star in the video. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Instead, the brand recruited four social-media stars known for their sometimes uncanny, sometimes off-putting resemblances to A-list stars to highlight the popular product.
Persons: Alexander Wang's, Ricco, Taylor Swift, Ariana Grande, Kylie Jenner, Organizations: Service
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailYouTube's Safier brothers on social media stardom and spreading positivity onlineNick Safier and Gabe Safier, YouTube influencers, joins 'Squawk Box' to discuss how the idea to launch a social media page came to be, when they decided to make their videos a regular occurrence, and more.
Persons: YouTube's, Nick Safier, Gabe Safier Organizations: YouTube
The 2010s were a frothy time for digital publishing. Billions of dollars flowed into publishers like BuzzFeed and Vice, with big media companies and venture capitalists betting those start-ups would eventually make lots of money. The jury trial of Carlos Watson, who is charged with trying to defraud investors in the digital media start-up he co-founded, Ozy Media, is scheduled to begin Monday with jury selection in federal court in Brooklyn. Mr. Watson has pleaded not guilty to all the charges against him. It remains unclear what Mr. Watson’s defense will be when the trial begins, or whether he will take the stand.
Persons: BuzzFeed, Carlos Watson, Watson, bluffing ” Organizations: Ozy Locations: Brooklyn
Read previewAttorneys began jury selection in the criminal fraud trial of Carlos Watson, the cofounder of the fallen digital media startup Ozy Media. This story is available exclusively to Business Insider subscribers. Carlos Watson is a Black man and Ozy Media was majority-owned by people of color." AdvertisementAttorneys for Watson did not immediately respond to a request for comment from Business Insider on Monday. Semafor co-founder, former New York Times columnist, and BuzzFeed News editor in chief Ben Smith and Ozy co-founder Carlos Watson.
Persons: , Carlos Watson, Watson, Watson's, Semafor, Ben Smith, Ozy, Dia Dipasupil, Kimberly White, Marc Lasry, Laurene Powell Jobs, Ron Conway, Axel Springer, Smith, Samir Rao, Suzee Han, Goldman Sachs Organizations: Service, Ozy Media, Business, Prosecutors, Apple, Google, Vice Media, New York Times, Goldman Locations: Brooklyn , New York, Buzzfeed
This was when I was a conservative constitutional litigator and occasional Republican Party activist, before my journalism career. Almost all of them showed Romney losing to Obama, and so conservative media started a movement to unskew the polls. There was even a website created, Unskewed Polls, that purported to fix the polling errors, and unskewed polls showed Romney winning. Conservatives believed that pollsters were deliberately undercounting Republican votes to discourage Republican voters and sway the results of the election. So to unskew the results, they reweighted the samples to include a higher percentage of likely Republican voters.
Persons: I’m, I’d, Mitt, We’d, Romney, Barack Obama’s, pollsters, Obama Organizations: Republican, Republican Party, Republicans, Obama, Conservatives, Fox News Locations: Boston, Romney, Ohio
"When I came into Pinterest, one of the things I set out to do was prove a business model for social media centered on positivity rather than engagement via enragement," Ready said. Like its peers, Pinterest uses AI to improve on its recommendation selections, Ready said. According to Ready, Pinterest is also different from other platforms because its users are more engaged than those in older generations. Usually, he said, social media sites attract their most engaged cohorts early on. "Not only are we aging down, our most recent cohorts are nearly twice as engaged as cohorts from the years prior," he said.
Persons: Bill Ready, CNBC's Jim Cramer, Pinterest, Ready Organizations: Wednesday Locations: Pinterest, enragement
But while the company's profile in the industry has stayed constant and swaggering, behind the curtain, its business has been increasingly troubled, 10 insiders told Business Insider. Creator economy professionals mingled beneath glowing jellyfish and coral light fixtures inside Jellysmack's creator lounge during VidCon 2023. "As a startup in the ever-evolving creator economy, we are constantly testing and adapting our business model," the Jellysmack spokesperson told BI in a statement. Advertisement"The world was falling apart with the pandemic, but early Jellysmack felt like a dream," the second former staffer told BI. BI viewed two Jellysmack contracts and an email exchange between Jellysmack and one of its creator clients to verify the practice.
Persons: , SoftBank, lanyards, Jellymack, Jellysmack, YouTubers, Brad Mondo, Meta, Michael Philippe, Jellysmack cofounders Swann Maizil, Robin Sabban, Nathan Guetta, Condé Nast, Youri Hazanov, Sean Atkins, hasn't, Snapchat —, Amanda Perelli, JellyFi, deprioritize, that's, it's, Ollie Forsyth, They've Organizations: Service, Business, Facebook, influencers, BI, YouTube, Disney, Comcast, Keli, Big Tech, cryptocurrency, MTV, HBO, Copyright Capital, SoftBank, Productions, OKA Media, Network Media LLC, Crime, Star, Spotify, Crime Network Locations: VidCon, SoftBank
Yet new data shows its main product — the conservative-friendly social network Truth Social — remains a very tiny player in its industry, and it’s getting even smaller. “If your entire social circle is on a social media platform, that’s a strong pull to sign up. ‘Meme stock’ argumentTrump recently received another 36 million shares of Trump Media as part of a bonus known as earnout shares. Including those new shares, Trump owns 114.75 million shares of Trump Media — a stake valued at $5.6 billion. Of course, Kennedy notes that there is a counter argument that Trump Media is not a typical social media stock, and so traditional metrics like growth and revenue don’t really matter.
Persons: Donald Trump, it’s, , Matthew Kennedy, Kennedy, , Trump, Shannon Devine, ” Devine, Similarweb, Mark Zuckerberg’s Meta, Gettr, Tom Liu, Musk, ” Kennedy Organizations: New, New York CNN, Trump Media & Technology, Trump Media, CNN, Trump, Truth, Renaissance, Social, ” Trump Media, Elon Musk Locations: New York, Similarweb
Apple's Vision Pro headset was the buzziest gadget when it was released, but the excitement has fizzled. The hype and anticipation surrounding the Vision Pro were off the charts. Related storiesI got to try it out a little when my colleague Jordan Hart was testing the Vision Pro for her review. (I do have a friend who bought a Vision Pro and returned it). I genuinely am curious about what Vision Pro lovers are doing with theirs.
Persons: I'm, , Jordan Hart, Jordan, didn't, That's, it's Organizations: Apple, Service, Apple Vision, Vision, Pro, eBay
Sports-media startup SoBet is building a sports-betting community around content creators. Its platform, which launched in June 2022, distributes exclusive short-form videos and other content from sports creators popular on social platforms like Instagram and TikTok. The company announced on May 1 that it closed a $3.7 million seed round led by Third Kind Venture Capital to help grow the platform. "We've built a platform that looks and feels a lot like a social-media platform that houses exclusive content in the form of short-form writeups, short-form videos, etc. — all posted by sports-betting creators in the space."
Persons: Cooper Lycan, Lycan, that's, SoBet Organizations: Third Kind Venture, Business, Action, BI
Baghdad, Iraq CNN —Iraqi social media star Ghufran Sawadi, better known as Umm Fahad, was shot dead outside her home in Baghdad, the capital of Iraq, on Friday night, a Baghdad police source told CNN. The attack took place in the Zayouna area east of Baghdad, and was captured on video by a surveillance camera and shared on social media. A Baghdad police source confirmed the authenticity of the video to CNN. Other Iraqi social media personalities have previously been targeted in deadly attacks. Most recently, another popular Iraqi TikTok personality, Noor Alsaffar, known as Noor BM, was shot dead in Baghdad in September 2023, an Iraqi security source told CNN at the time.
Persons: Ghufran, Umm Fahad, Sawadi, ” Sawadi, , Noor Alsaffar, Noor, Alsaffar Organizations: Iraq CNN, CNN Locations: Baghdad, Iraq, Iraqi, Instagram
Chinese-owned ByteDance will be forced to sell TikTok to a US company or face a nationwide ban. AdvertisementThose who want the app banned argue that TikTok may be forced into giving over user data to the Chinese government. A ban would be "devastating" for her, she said, because years of her work would be "deleted forever." AdvertisementA TikTok spokesperson told BI in March that the legislation has a "predetermined outcome," which is a total ban of TikTok in the US. Editor's note, April 23, 2024: This article has been updated to reflect the House of Representatives vote, which passed a bill to ban TikTok in the US.
Persons: , TikTok, Leo LonDini, LonDini, Brett Jansen Organizations: Service, Google, Epic Games, Universal Group, Warner Music Group, Spotify, Tesla Locations: China
At its height, Donald Trump's stake in Trump Media was worth a staggering $5.11 billion. As of Tuesday, the former president's shares have lost roughly $3.33 billion in value. AdvertisementAs Trump Media & Technology's stock has tumbled, so has Donald Trump's wealth. That meant the former president, who owns a roughly 57% stake in the media startup, had shares worth a whopping $5.11 billion. On Tuesday, Trump Media closed with a market capitalization of about $3.12 billion — a 65% drop from its peak.
Persons: Donald Trump's, , Trump, Trump's, Stormy Daniels — Organizations: Trump Media, Trump, Service, Truth
But the impression that Simpson’s all-consuming trial had on shaping the modern media environment cannot be overstated. Simpson’s trial gave way to a media landscape dominated by salacious reality television and talking head-driven cable news. It’s difficult to imagine Trump being elected to the White House without the three-legged stool that Simpson’s trial played a crucial role in building. Reality TV had started earlier, but after Simpson there was a massive profusion of ‘Reality TV,’” Socolow said in an email. “That’s how ‘The Apprentice’ gave Donald Trump a comeback in American culture, and he rode his reality TV stardom to the White House.”
Persons: New York CNN — O.J, Simpson, Donald Trump, Nicole Brown Simpson, Ronald Goldman, Simpson’s, Jeffrey Toobin, Nancy Grace, Greta Van Susteren, Dan Abrams, Harvey Levin, Gregg Jarrett, Al Cowlings, Allen J, Lance Ito’s, Robert Kardashian, Kardashian, Peter Jennings, Tom Brokaw, Andy Lack, , Michael Socolow, Rupert Murdoch, Socolow, , Ted Turner, Murdoch, Trump, “ Simpson, ” Socolow Organizations: New York CNN, National Football League, Patrol, Bronco, Los Angeles Times, CNN, Court TV, The New York Times, NBC, University of Maine Communications, Fox, Fox News, TV Locations: New York, Los Angeles, California, Brentwood, The, Australian
Business Insider is highlighting the top PR agents for social-media stars. We want to know: who are the top PR pros in the influencer industry? AdvertisementThanks to the help of her team, TikTok star Alix Earle has attended exclusive events and graced magazines like Cosmopolitan, Nylon, and Elle. She works with the agency Align PR, which also represents celebrities and influencers like podcasters Cody Ko and Noel Miller, TikTok star Remi Bader, and creator Davis Burleson. This story is available exclusively to Business Insider subscribers.
Persons: , TikTok, Alix Earle, Elle, Earle, Cody Ko, Noel Miller, Remi Bader, Davis Burleson Organizations: Service, Business
Kushner and Kloss take over Life magazineLife, the iconic photography-focused chronicler of the 20th century, has taken on many forms, including a weekly magazine, a website and the occasional special issue. Kushner and Kloss are buying the publication rights to Life from Dotdash Meredith, the print and digital publisher. The deal is being done through Bedford Media, the media start-up that Kloss leads as C.E.O. Life was once a central part of American culture, featuring the work of renowned photographers like Robert Capa and writing by top authors. (Ernest Hemingway’s “The Old Man and the Sea” first appeared in its pages.
Persons: Kushner, Kloss, Barry, Josh Kushner, Dotdash Meredith, Robert Capa, Ernest Hemingway’s “ Organizations: IAC, Bedford Media Locations: OpenAI
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