While more people are shopping for groceries at Dollar General, other categories are suffering.
Dollar stores, in general, have been gaining market share in the grocery sector as inflation bites and shoppers look for cheaper alternatives.
According to a recent report from Coresight Research, Dollar Tree and Dollar General ranked in the top five retailers from which consumers bought food in 2022.
Dollar General shoppers are still employed but are "relying more on savings, credit cards, and, quite frankly, borrowing money from friends," Dollar General CEO Jeff Owen said on Thursday during the company's fourth-quarter earnings call.
"While Dollar General has been steadily improving the offer ... there is still more work to do to improve the proposition," he said Thursday.