In Asia, brands have an opportunity to drive value by creating new experiences for customers in the metaverse.
At its core, the metaverse is an interconnection of immersive, real-time virtual experiences.
It's still more idea than reality — virtual or otherwise.
Making virtual reality realFor "value" in the metaverse, we can substitute the word "experiences."
Money will be expressed in new ways, from digital wallet accounts to tokens (like cryptocurrency) that represent rewards, vouchers, or a slice of ownership in a project or service.