Like Oscar Isaac, I occasionally use chopsticks to eat hot Cheetos, a technique that keeps their red dust from sticking to my fingers. It’s the neatest way to keep pace with a perfectly engineered snack, designed both to satisfy the desire for its prickly heat and violent crunch, its convincing tang and mellow sweetness, and to fuel an immediate need to revisit it. There are films this year celebrating (and satirizing) the invention of all kinds of consumer products, including the BlackBerry, Air Jordans and Tetris, but I never imagined that this spicy little snack produced by a multinational corporation could be the hero of a late-capitalist uplift saga. “Flamin’ Hot,” directed by Eva Longoria and streaming now on Hulu and Disney Plus, is a frothy, optimistic, very American film about Richard Montañez, a Mexican American kid from San Bernardino County who grows up to work at a Frito-Lay plant and dreams up a billion-dollar idea: Flamin’ Hot Cheetos. Through Montañez, the rise of the fingertip-staining, habit-forming, spicy corn-based snack becomes a story of the American dream — a ’90s-style janitor-to-executive tale fueled by pure grit and guts.

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Persons: Oscar Isaac, “, ”, Eva Longoria, Richard Montañez Organizations: Hulu, Disney Locations: Mexican American, San Bernardino County