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The startup makes running ads on streaming TV simpler and cheaper for small to mid-sized businesses. Vibe, which measures how streaming TV ads perform for small to mid-sized businesses, raised $6.35 million in seed funding from French venture capital firm Elaia Partners. Its technology lets advertisers create and run campaigns by themselves on streaming TV platforms. Quérou added that Vibe does not compete with public adtech companies like The Trade Desk, which works with larger TV advertisers. Quérou also previously founded Motionlead, a creator of playable ad units that is now part of app retargeting platform Adikteev.
Private equity firms continue to pour money into ad agencies, despite the slowing economy. And while rising interest rates could dampen dealmaking for the rest of 2022, PE firms are still sitting on $1.6 trillion they're looking to invest, according to the firm. More PE firms have been entering the sector, managing director Marc Flor of investment bank Berkery, Noyes & Co., has said. Specifically, private equity is eyeing digital agencies and adtech companies with subscription-based models that aren't tied to ad spending cycles, Master said. Representatives for the PE firms either declined to comment or didn't respond to requests for comment unless otherwise noted.
Insider released its seventh annual list of the most innovative chief marketing officers. Their approaches are shaping their companies, industries, and the culture itself. The pandemic, economic upheaval, and privacy changes have thrown new challenges companies' way. Insider's seventh annual "Most Innovative CMOs" list presents 31 people who have risen to the challenge. Read further: CMOs to Watch in 2022
Competition for streaming TV ad dollars is heating up. The battle for streaming TV dollars is heating up. Amazon wants to make a big push into TV advertising, and recently hosted its first in-person NewFronts event to pitch its streaming TV offerings. Two ad buyers said that Hulu is looking to up its ad prices this year and compete for larger budgets. Ad prices vary significantly based on the amount of data and targeting that advertisers use, according to ad buyers.
TikTok's ad revenue is expected to triple to $11.64 billion this year, and it's been hiring aggressively to meet that goal. Chandlee spent 12 years at Facebook, where he managed global agency partnerships and client relationships, before joining TikTok in 2019. Monga came from Snap, where she led global agency partnerships and was involved in key presentations and pitches. Shant Oknayan, general manager of METAP global business solutionsOknayan manages the TikTok for Business platform for the METAP region. Sameer Singh, general manager of APAC global business solutionsSingh oversees the TikTok for Business platform across APAC.
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