Twitter has flown awayBye-bye, blue bird: Twitter overnight began rebranding itself as X, replacing its longtime logo with a stylized symbol that was projected onto its San Francisco headquarters.
X!” wrote Linda Yaccarino, the company’s C.E.O., as the social network starting rolling out its new branding.
Gone is the stylized bird, once dubbed Larry T. Bird by the Twitter co-founder Biz Stone, which became one of the most famous internet logos — and which the company has described as its most recognizable asset.
The platform’s about page hasn’t yet been updated, but Ms. Yaccarino repeatedly referred to X in a series of tweets outlining the company’s ambitions.
Expect X to more fully pervade the company: Mr. Musk described an internal message to employees over the weekend as the last he’d send from Twitter, and he told a user that a post should be called an “x” instead of a tweet.
Persons:
Elon, ”, Linda Yaccarino, Larry T, Stone, Yaccarino, Musk
Organizations:
Twitter, San
Locations:
San Francisco