DIRS.INFO The most relevant business & tech news

☆ New York mag's Olivia Nuzzi accuses her ex-fiancé of blackmail amid the RFK Jr. scandal
▼ + stars: | 2024-10-01 | by ( Lucia Moses | Haven Orecchio-Egresitz | ) www.businessinsider.com time to read: +4 min

Olivia Nuzzi accused her ex-fiancé Ryan Lizza of blackmail and career threats in court documents. New York magazine put Nuzzi on leave amid a review of her relationship with RFK Jr.Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementNew York magazine political writer Olivia Nuzzi has accused her ex-fiancé, Politico reporter Ryan Lizza, of blackmailing her and threatening to destroy her career. Journalist Oliver Darcy reported on September 19 in his newsletter, Status, that New York magazine had put her on leave. The story has already had big fallout for New York magazine, its parent, Vox Media, and the journalists involved.

Persons: Olivia Nuzzi, fiancé Ryan Lizza, Lizza, —, Ryan Lizza, Robert F, Kennedy Jr, Nuzzi, anonymize, Oliver Darcy, she'd, Kennedy, Robert Hildum, they've Organizations: New York, RFK, Service, fiancé, Politico, Business, DC Superior, BI, Vox Media, New York Times, RFK Jr, DC, Lizza Locations: Kennedy Jr ., York, New, New York, Lizza

☆ Amazon and TV vet Brian Williams are nearing a deal that hints at a new strategy for the streaming giant
▼ + stars: | 2024-09-30 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Brian Williams is close to a deal with Amazon to host an election-night special on Prime Video. These people were granted anonymity to speak freely about private deal talks. AdvertisementThe people close to the deal talks rebuffed the idea that Amazon would build its own news operation, however. Amazon this year turned on ads in Prime Video, gunning for the nearly $70 billion in annual TV ad spending. "It fits in with their interest in disruptions and amassing big audiences," the second person close to the deal talks said.

Persons: Brian Williams, —, gunning, Mike Hopkins, Albert Cheng, Hopkins, Jonathan Wald, Williams, Don Lemon, it's, Ted Sarandos, Jon Stewart, Stewart, Apple Organizations: Amazon, NFL, Service, Business, Variety, CNN, Amazon MGM Studios, MSNBC, CAA, NBC News, ABC News, Tech, Netflix, Apple, NBC Locations: LA

☆ Korea's value-up index is ‘very disappointing’: Portfolio manager
▼ + stars: | 2024-09-30 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailKorea's value-up index is ‘very disappointing’: Portfolio managerFlorian Weidinger of Santa Lucia Asset Management weighs in on South Korea's new value-up index.

Persons: Florian Weidinger Organizations: Santa Lucia Asset Management Locations: South

☆ China's move to give cash handouts is significant, but devils are in the details: Portfolio manager
▼ + stars: | 2024-09-30 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailChina's move to give cash handouts is significant, but devils are in the details: Portfolio managerFlorian Weidinger of Santa Lucia Asset Management says investors need to pay attention to how China's fiscal stimulus are summed up in the end, but he continues to favor H-shares over A-shares in the medium term.

Persons: Florian Weidinger Organizations: Santa Lucia Asset Management

☆ Indie movies are having a surprising comeback in a bleak time for Hollywood
▼ + stars: | 2024-09-28 | by ( Lucia Moses | ) www.businessinsider.com time to read: +7 min

AdvertisementDespite all the doom and gloom in Hollywood, there's optimism coming from a surprising place: indie films. "Longlegs" barely promoted its biggest star, Nicolas Cage, and is the year's biggest indie film, grossing over $100 million worldwide. AdvertisementThe case for hope for indie filmsRecently, there's been a spree of pieces predicting the death of indie films. Brands like Procter & Gamble and Neutrogena are taking a bigger role in film financing, too, providing another source of hope for indie films. Indie films can also be a bargain to rent or buy on streaming compared to big studio films.

Persons: Thelma, —, There's, Nicolas Cage, Dennis Quaid, Reagan, Matt Walsh's, Shawn Robbins, Seth, there's, Ampere, Jonathan Glickman, Neutrogena, Michael Messina, Ken Kao, They're Organizations: Service, Magnolia Pictures, Conservative, Blue Harbor Entertainment, Hollywood, Netflix, Ampere, Miramax, Waypoint Entertainment, Partners, Brands, Procter, Gamble, Toronto Film Locations: Hollywood, Seattle, Eastern Europe

But the news wasn't greeted warmly in some corners of media, as it raised concerns that Snapchat might become the latest in a line of Big Tech platforms to deprioritize traditional media publishers in favor of creators. A fourth said any time publishers get mixed up with creators, it's bad for publishers, adding that their Snapchat revenue was already in decline so the platform had become less of a focus. A few years later, as user-generated content became dominant on social apps like TikTok, the company shifted focus to individual content creators. Advertisement"The way they're structured now is less built to over cater to traditional publishers," a fifth Snap publisher exec said. ESPN on Snapchat Discover SnapchatSome publishers have shifted resources away from Snapchat during a challenging period for the media business as a whole.

Persons: —, Snapchat Snapchat, it's, Evan Spiegel, Presley Ann, Getty, Snap's, Spiegel, Digiday, influencers, Ben Reininga, Sophie Crowther, There's, Ben Jeffries Organizations: Service, Big Tech, Business, Publishers, Meta, Google, ESPN, The Daily Mail, CNN, Snapchat, Harvard University, Dollar Locations: Snapchat

Read previewIt could be the end of an era for publishers on Snapchat. A fourth said any time publishers get mixed up with creators, it's bad for publishers, adding that their Snapchat revenue was already in decline so the platform had become less of a focus. A few years later, as user-generated content became dominant on social apps like TikTok, the company shifted focus to individual content creators. Advertisement"The way they're structured now is less built to over cater to traditional publishers," a fifth Snap publisher exec said. ESPN on Snapchat Discover SnapchatSome publishers have shifted resources away from Snapchat during a challenging period for the media business as a whole.

☆ Naomi Osaka starts working with Serena Williams’ former coach after initial hesitancy
▼ + stars: | 2024-09-26 | by ( Ben Church | ) edition.cnn.com time to read: +2 min

CNN —Naomi Osaka has never hidden her admiration for Serena Williams and now she’s following in the 23-time grand slam champion’s footsteps. And while Osaka is excited about a new chapter in her career, the four-time grand slam champion says she was initially hesitant to start working with the well-known coach. “This isn’t rude because I found out it’s not true, but I didn’t know if he was a good coach or he coached Serena. I’m really glad that he’s taking this project on, as well.”“I would say I’m still a little nervous around him. I’m getting a little more comfortable day by day.”Patrick Mouratoglou talks to Osaka before her first-round match at the China Open.

Persons: Naomi Osaka, Serena Williams, Williams, Patrick Mouratoglou, Italy’s Lucia Bronzetti, Tsitsipas, Holger Rune, “, Serena, I’m, ” Patrick Mouratoglou, Robert Prange, Mouratoglou, ” Organizations: CNN, China, Reuters, Getty Images Osaka, Wimbledon Locations: Osaka, ” Osaka

☆ Shannon Rowbury: ‘Heartbroken’ by her rivals’ doping offenses, athlete is now set to receive a bronze medal
▼ + stars: | 2024-09-26 | by ( George Ramsay | ) edition.cnn.com time to read: +7 min

CNN —For Shannon Rowbury, it was simultaneously one of the best and worst moments of her running career. Today, the women’s 1,500-meter final at the London 2012 Olympics is considered one of the dirtiest races in the history of track and field. Her US teammate, Alysia Montaño, also discovered this year that, having originally placed fifth in the 800 meters, she is now set to receive a bronze medal from the London Olympics due to doping violations by rivals. Now, she is learning to appreciate those things in ways that didn’t seem possible when she was a professional athlete. “I had kind of cut out all of the fun by the end, it felt like,” says Rowbury.

Persons: Shannon Rowbury, I’ve, Çakır, Maryam Yusuf Jama Tatyana Tomashova, Aregawi Shannon Rowbury Natallia, Lucia, Ekaterina Kostetskaya, Lisa, Laura Weightman Hellen Obiri Morgan Uceny, Gamze Bulut, Russian Tatyana Tomashova, Rowbury, retested, “, ”, Kirby Lee, haven’t, It’s, it’s, Alysia Montaño Organizations: CNN, Olympic Games, Sport, USA, CNN Sport, Tokyo, NBC, London Locations: Russian, Beijing, London, Rio, Paris, California, Los Angeles, New York

☆ The Olivia Nuzzi-RFK Jr. story is still spinning out — and New York mag staffers have questions
▼ + stars: | 2024-09-25 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

As news of the Olivia Nuzzi-RFK Jr. scandal tore through media and government circles over the past week, with increasingly titillating details emerging, those inside the New York magazine fold began to wonder about their own fallout. In a note to readers, New York called it a "violation of the magazine's standards around conflicts of interest and disclosures." Nuzzi said in a statement to The New York Times that the relationship wasn't physical. She is currently on leave from the magazine, and the magazine is conducting a more thorough third-party review. AdvertisementNew York mag didn't say who was conducting the third-party review or what additional information it hoped to learn from it.

Persons: Olivia Nuzzi, she'd, Robert F, Kennedy Jr, Oliver Darcy, Kennedy, Nuzzi, Donald Trump, Kennedy didn't, wasn't, David Haskell, Vox, Brian Leung, Haskell, Haskell —, EIC Adam Moss, Tirhakah Love, Love, Corey Lewandowski's, Trump Organizations: Service, RFK Jr, New York, Washington, New York Times, Business, Media, Employees, Staff, Trump, Vox Media, Hollywood, Penske Media Locations: New York, Israel, , New York

☆ The Barbie playbook: How Mattel's CEO is transforming the toy maker into an entertainment company
▼ + stars: | 2024-09-19 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Read previewMattel CEO Ynon Kreiz is trying to transform the toy maker into an entertainment company — but don't look for it to be a funder or distributor in its own right. After 2023's smash success of Greta Gerwig's "Barbie," Kreiz has become one of the most intriguing figures in Hollywood. Kreiz spoke with Business Insider on Wednesday about lessons from Barbie and how he's turning Mattel into an IP company. At a time of massive disruption in entertainment, Kreiz thinks Mattel is well-positioned. But "Barbie" established a blueprint for Mattel's future projects in working with top creatives, providing promotion power, and staying true to its brands, Kreiz said.

Persons: —, Ynon Kreiz, Greta Gerwig's, Barbie, Kreiz, John Cena, . Abrams, Kara Swisher, Mattel, Mattel Mattel, What's, We're, it's Organizations: Service, Mattel, Business, Advance, YouTube, Maker Studios, Disney, Endemol Group, Warner Bros, Procter, Gamble, Adobe Locations: Hollywood, ., New York, billings

☆ Disney is ditching Slack after hackers gained access, and some employees aren't happy. Read the CFO's memo.
▼ + stars: | 2024-09-19 | by ( Lucia Moses | Jyoti Mann | ) www.businessinsider.com time to read: +5 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewDisney is gearing up to stop using the messaging platform Slack, causing apparent grumblings in some corners of the company. Some of the workers complained about an apparent plan to transition to Microsoft Teams, a Slack rival, according to the screenshots. Read the full memo from Disney's CFOFellow Employees and Cast Members, Collaboration is at the heart of our employee culture. Our technology teams are now managing the transition off Slack by the end of Q1 FY25 for most businesses, with DX and more complex use cases following in Q2 FY25.

Persons: —, Slack, Hugh Johnston, Oliver Darcy, Disney's Slack, Hugh, they'd Organizations: Service, Business, Disney, Wired, Street Journal, Microsoft Teams, Microsoft

☆ Just Stop Oil demanded climate action. Their protests have landed them in prison
▼ + stars: | 2024-09-14 | by ( Kara Fox | ) edition.cnn.com time to read: +16 min

Just Stop OilThe laws were purpose-built to target protest groups like Just Stop Oil. ExxonMobil told CNN that they do not currently fund Policy Exchange or American Friends of Policy Exchange, but did not answer questions about past funding. The UK’s lengthy jail terms stand out globally, but the creeping clampdown on disruptive climate protest is also happening elsewhere. Leon Neal/Getty ImagesThe Just Stop Oil case amplifies the near erasure of legal defenses available to protesters who take part in disruptive demonstrations. The same report compared Just Stop Oil to “terror groups” and recommended their actions be banned.

Persons: Cressie Gethin, “, — Louise Lancaster, Daniel Shaw, Lucia Whittaker, Abreu, Roger Hallam, —, ” —, ” Gethin, Michael Forst, “ ’, ’ ” Cressida Gethin, Jodie Beck, Toby Melville, Rishi Sunak, ” Sunak, Gethin, ”, ALEC, Exxon’s, Stephanie Keith, UN’s Forst, Leon Neal, ” Tim Crosland, — Lord Walney, John Woodcock —, Israel . Woodcock, Henry Nicholls, Beck, ” Beck, she’s Organizations: London CNN, Prosecutors, CNN, HMP, Airport, Big Oil, Conservative, International Energy Agency, Labour, London, Police, Amnesty International, Liberty, Stop, ExxonMobil, Exchange, Atlas Network, of Policy, London Metropolitan Police, Met Police, Global, US Civil Rights, Climate Rights International, International Center, Profit, Dakota Access Pipeline, American Legislative Exchange Council, Chevron, Energy, Center for Media, Democracy, Dakota, Pipeline, Oil, Palestine, British, Reuters Locations: North, London, HMP Bronzefield, London’s, —, US, Germany, France, Australia, Mandan , North Dakota, United Kingdom, Israel, England, Northern Ireland

☆ As Hollywood gets back to work, new rules bring new pain points
▼ + stars: | 2024-09-13 | by ( Lucia Moses | ) www.businessinsider.com time to read: +7 min

The WGA won higher pay and residuals for its writers, provisions for minimum staff in television writers' rooms, and more, calling the agreement "exceptional." Advertisement"The conglomerates have the leverage," one TV agent put it. This model could lead to a show getting picked up, but it tended to use fewer writers than regular writers' rooms and pay them less. A third agent said some showrunners are grumbling that while mini-room writers' pay increased post-strike, studios kept the showrunners' pay the same. Marshall, an "Elsbeth" writer and WGA West board member, has been in three writers' rooms since the WGA contract took effect.

Persons: —, ProdPro, There's, I've, Zoe Marshall, Marshall, We're, Christian Simonds, Reed Smith, Simonds, Rolling Stone, Jonathan Handel, Puck, Handel Organizations: Service, SAG, WGA, Business, Netflix, Warners, Paramount, Otis College of Art, Hollywood, WGA West, Google, Rolling, Entertainment

☆ TV shows face a cutthroat new era
▼ + stars: | 2024-09-12 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

To hear agents, lawyers, and producers tell it, the Hollywood they're going back to is more risk-averse than ever. Think of the "Suits LA" spinoff of the USA Networks show that was popularized by Netflix, and shows with big stars attached to them. Even big stars are getting slightedThere's an overall feeling that Hollywood has become too risk-averse. But in the meantime, the dearth of shows being ordered will take its toll on Hollywood. "There's just some people who are not going to be able to survive this dark period," a second lawyer said.

Persons: —, it's, ProdPro, David Zaslav, Jennifer Salke, bankable, Elle Fanning, Nicole Kidman, David E, Kelley, Bill Dubuque, Comcast's Peacock, Jake Gyllenhaal, Kathy Bates, There's, Jonathan Glickman Organizations: Service, Hollywood, Netflix, USA Networks, Business, Warner Bros . Discovery, Amazon MGM Studios, Apple, Netflix . Media, Disney, CBS, Industry, Producers, Miramax Locations: Hollywood

☆ There's tons of hiring activity in media ad sales right now, but there's a catch
▼ + stars: | 2024-09-09 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +8 min

While it might look like there's a flurry of advertising hiring, industry insiders say the reality is more sobering. AdvertisementLegacy media companies have sharply cut staff in recent years, including sales, and those jobs aren't coming back. Disney has said it plans to automate half its ad sales. "The number of good job opportunities are few and far between because the large media companies are not hiring as quickly. "Ad sales is no longer ad sales," said Gary Stolkin, global CEO of The Talent Business, a global executive search firm specializing in the creative industries.

Persons: —, they've, Jean, Paul Colaco, aren't, Dave Morgan, Lisa Valentino, David Lawenda, David Zaslav, David Ellison's, Christopher Vollmer, Simon Francis, Peter Naylor, Brian Lesser, Lesser, WPP's, Roku, Harry Kargman, Kargman, Krishan Bhatia, Gary Stolkin, Stolkin, who's Organizations: Service, Netflix, Business, Disney, Paramount, Warner Bros, NBA, Companies, MediaLink, TV, Media, Flock Associates, Progressive, Mobile, The Talent Locations: Teads, NBCUniversal

☆ Inside Netflix's hunt for its next ads leader and what it signals about the company's future
▼ + stars: | 2024-09-03 | by ( Lucia Moses | ) www.businessinsider.com time to read: +9 min

Reinhard parted ways with previous ad sales leader Peter Naylor in July, in Netflix's second ads leadership shake-up in two years. To get a sense of how Reinhard is approaching the hire, Business Insider spoke with 11 people who had inside knowledge about the search or who are close to Netflix's ad business. Others with those credentials who some insiders think could be in the mix include Pooja Midha, EVP and GM for Effectv, the ad sales arm of Comcast's cable division. "They view ad sales as having a lack of rigor and discipline," the first person who'd had conversations with Netflix said. Netflix also shook up its ad sales leadership twice, with its first ads leader Jeremi Gorman being replaced after a year, and then with Naylor's recent exit.

Persons: —, Amy Reinhard, Reinhard, Peter Naylor, Lisa Valentino, WBD's Ryan Gould, Jim Keller, Pooja Midha, who'd, Naylor, Dimitrios Kambouris, Greg Peters, Peters, hadn't, Jon Whitticom, Whitticom, Netflix's, Jeremi Gorman, they're Organizations: Service, Madison, Business, Netflix, Warner Bros, Disney, Effectv, Hulu, Google, Big Tech, Insiders, Prime, Microsoft, Street Journal, NFL Locations: Madison

☆ Free TV Streaming Is Surging, and It's a Problem for Hollywood
▼ + stars: | 2024-08-29 | by ( Lucia Moses | ) www.businessinsider.com time to read: +12 min

The basic problem: It's unclear how these free services could support new, Hollywood-style programming even if they wanted to. Now, with YouTube making the jump to TV screens and "free, ad-supported TV" (FAST) services having a moment, where does that leave Hollywood? Tech and legacy media will battle over free TV in the coming monthsLooking ahead, the major players already ahead in free TV will likely continue to gain share. Free streaming may seem like a way for Hollywood to claw back viewers. If not, it's hard to say what winning in the battle for free TV will actually get them.

Persons: Prognosticators, YouTuber Jamie Clement, Tubi's, Sarah Lee, Evan Shapiro, There's, Jenn Vaux, it's, Max, Peacock, Roku, It's, Tubi, Adam Lewinson, WBD, Laura Florence, Horowitz Organizations: Netflix, Business, YouTube, Hollywood, Disney, Hulu, Warner, Comcast, FX Networks, Parks Associates, Nielsen, Media, Fox, ABC News, NFL, FAST, Horowitz Research, Hub Entertainment Research, Tech, Fire TV, Paramount, Pluto, SVP, Global, Fremantle, JPMorgan, CNBC Locations: Hollywood, Fremantle

☆ Hollywood has a big problem with how people are watching TV these days
▼ + stars: | 2024-08-29 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +8 min

In today's big story, viewers are opting for free TV, and that's throwing a massive wrench in Hollywood's plans . AdvertisementBut first, what's on (free) TV? The big storyChanging channelsGetty Images; iStock; Natalie Ammari/BIIf the best things in life truly are free, Hollywood is about to learn a brutal lesson. But what's really caught people's attention over the past year has been "free, ad-supported TV" or FAST services. Figuring out how to make money from free TV is a big enough problem.

Persons: —, Natalie Ammari, upend, Insider's Lucia Moses, what's, Andy Kiersz, Fox's Tubi, Gen Z, that's, Jenny Chang, Rodriguez, cofounders, John Overdeck, David Siegel, Carter Lyons, Scott Hoffman, Warren Buffett's, Berkshire Hathaway, Buffett, Noah Berger, Chelsea Jia Feng, Jensen Huang, Alyssa Powell, Banks, Sam Altman's, Kamala Harris, Tim Walz's, Dana Bash, Dan DeFrancesco, Hallam Bullock, Milan Sehmbi, Amanda Yen Organizations: Service, Business, Tech, Hollywood, Nielsen, Netflix, Paramount, Pluto, Comcast, Warner Bros . Discovery, YouTube, Getty, Big Tech, Chelsea, Menlo Ventures, CNN Locations: Berkshire, A16z, New York, London

☆ Lionsgate Financing Partner Breaks Down Film and TV Funding Venture
▼ + stars: | 2024-08-28 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

Film and TV investor Content Partners just announced a new financing arm at a time when some institutional investors are fleeing Hollywood. It kicked off with a deal providing debt financing to Media Capital Technologies to support its backing of Lionsgate's film slate. Content Partners Capital (CPC) is targeting up to five deals a year of up to $100 million each in debt financing for film and TV companies. Lordo said Content Partners saw a void to help entertainment companies that are stuck in a financing bind, unable to get bank or private-equity backing. The era of Peak TV is over: Big entertainment companies have reduced spending as streaming hasn't made up for losses in linear TV.

Persons: there's, Alphonse Lordo, Lordo, they've, Mark Cuban, Todd Wagner, It's Organizations: Service, Content Partners, Media Capital Technologies, Lionsgate, Starz, Business, Content Partners Capital, CPC, Truist Securities, Partners, Monroe, Fortress Investment Group, Media, Revolution Studios, CSI television Locations: Hollywood

☆ 'Call Her Daddy' star Alex Cooper could earn $125 million from her new podcast deal — but it won't be easy
▼ + stars: | 2024-08-24 | by ( Madeline Berg | Lucia Moses | ) www.businessinsider.com time to read: +4 min

It's a jaw-dropping figure — more than twice her previous $60 million deal with Spotify back in 2021 and higher even than the reported $100 million snagged earlier this year by SmartLess. But the "Call Her Daddy" host can't exactly sit back and cash a check for $41 million each year. She can earn as much as the widely reported $125 million — but it won't be easy. A podcast deal with a host like Cooper would be based on a certain number of downloads a month. Related storiesCooper's SiriusXM deal is also not just for "Call Her Daddy," but for her Unwell Network's "complete slate of current and future shows."

Persons: Alex Cooper, she'd, SiriusXM, Meghan Markle, Prince Harry, Mark Wahlberg, Cooper, Network's, Alix Earle, Madeline Argy, Harry Jowsey, Owen Thiele —, —, Alex, Scott Greenstein Organizations: Service, CNBC, Spotify, SmartLess, Business, Edison Research Locations: SiriusXM

☆ Two Armed Rebels Who Led a Nation: A Love Story
▼ + stars: | 2024-08-23 | by ( Jack Nicas | ) www.nytimes.com time to read: 1 min

He led a band of armed rebels. They robbed banks, they staged prison breaks and they were in love. It was the early 1970s, and José Mujica and Lucía Topolansky were members of a violent leftist guerrilla group, the Tupamaros. To them, their crimes were justified: They were fighting a repressive government that had taken over their small South American nation, Uruguay. “It was like a flash of lighting in the night,” Mr. Mujica, now 89, recalled many years later of their first night together, hiding out on a mountainside.

Persons: José, Lucía Topolansky, ” Mr, Mujica Locations: American, Uruguay

☆ AI's big marketing problem: People don't want to hear about it
▼ + stars: | 2024-08-12 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Advertisers love talking about AI, but they face a big problem: consumers are suspicious of the tech and don't want to be bombarded with messaging about it. This issue was on full display at the Olympics, where Google face-planted with an ad for its Gemini AI tool. To date, 575 companies have bought ads to market AI products in 2024, up from 186 in all of 2023. "In the same way, I wouldn't trumpet that my new product was designed in Photoshop, so why would I talk about how my product was designed using AI? One of the top-performing US ads of 2023 came from Adobe, which ran a spot featuring a girl using AI to create a birthday card.

Persons: Iain Thomas, Sora, Josh Campo, Razorfish, Matt Rebeiro, Iris, Rebeiro, System1, Dove, Microsoft's, chatbot —, Thomas, JLo Organizations: Service, Olympics, Google, Business, Sounds, Washington State University, of Hospitality Marketing, Management, Yahoo, Publicis Media, YouTube, Enterprises, Adobe, Cadbury Locations: MediaRadar

☆ Marketers are living in an AI advertising minefield
▼ + stars: | 2024-08-12 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

This issue was on full display at the Olympics, where Google face-planted with an ad for its Gemini AI tool. "There seems to be this fundamental misunderstanding of what we should be using AI for," said Iain Thomas, who cowrote a book on AI, "What Makes Us Human?," and is a founder of Sounds Fun, an agency that helps marketers harness AI. To date, 575 companies have bought ads to market AI products in 2024, up from 186 in all of 2023. "In the same way, I wouldn't trumpet that my new product was designed in Photoshop, so why would I talk about how my product was designed using AI? One of the top-performing US ads of 2023 came from Adobe, which ran a spot featuring a girl using AI to create a birthday card.

☆ How Amazon's massive TV deal with YouTube's top star turned sour
▼ + stars: | 2024-08-09 | by ( Lucia Moses | ) www.businessinsider.com time to read: +7 min

"Beast Games" was part of a celebrity-studded slate Amazon presented at its TV upfronts debut in May. Despite being a dominant spender on entertainment content, Prime Video has faced questions about its popularity with viewers. A second Amazon insider said producers were already talking about making a Fyre Fest-like documentary about "Beast Games." Advertisement"All you do is go through worst-case scenarios and work backwards from there," the second Amazon insider said. But Mike Hopkins, SVP of Prime Video and Amazon MGM Studios, is all over the situation, two Amazon insiders said.

Persons: —, Jimmy Donaldson, it's, Jennifer Salke, Jimmy, Salke, Donaldson —, Donaldson, Dave Kotinsky, Burger, Donaldson's, Matthew Hiltzik, couldn't, Puck, Mike Hopkins Organizations: Service, YouTube's, Amazon, Amazon MGM Studios, Business, Beast, New York Times, Times, Prime, Ampere Analysis, Reuters Locations: New Jersey, Vegas

Search resuls for: "LUCIA"

25 mentions found