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☆ Kim Kardashian's Skims campaign with 'The White Lotus' breakout stars shows the power of pop culture in marketing
▼ + stars: | 2023-01-24 | by ( Alexandra York | ) www.businessinsider.com time to read: +4 min

Kim Kardashian's shapewear brand, Skims, launched a campaign with stars of "The White Lotus." Watson added that with this campaign, Skims is leveraging characters who are both relatable and aspirational to evoke that perception of the products. Here's why the latest Skims campaign works and what other business owners can learn for their brand marketing, according to Watson. For fans of 'The White Lotus,' we feel this source of pride, like 'here's our friend getting a platform.'" "You're not going to be able to emulate the reach of Kim Kardashian overnight," he said.

☆ Kanye West is still worth about $400 million despite being dropped by multiple brands. Here's how he spent his money.
▼ + stars: | 2022-11-12 | by ( Stephanie Stacey | ) www.businessinsider.com time to read: +1 min

Major companies have severed ties with Kanye West in the wake of recent antisemitic comments. West's net worth has been slashed, per Forbes, but he's still worth $400 million. He's now lost the long-sought title, but he's clung onto a healthy $400 million, per Forbes. West was dropped by big brands, including Balenciaga, Gap, Vogue, and — perhaps most crushingly — Adidas. was dropped by Def Jam, per The New York Times, and he's no longer represented by Creative Artists Agency.

☆ Kanye West says he lost $2 billion in one day after Adidas, Balenciaga, and Gap severed ties with the rapper over his offensive behavior
▼ + stars: | 2022-10-27 | by ( Kate Duffy | ) www.businessinsider.com time to read: +2 min

Kanye West said he lost $2 billion in one day after companies cut ties with him. West's Adidas deal was valued at $1.5 billion but the firm scrapped it after his offensive remarks. "I lost 2 billion dollars in one day and I'm still alive," Ye wrote in the post. Before being dropped by Adidas and other companies, Ye had a net worth of around $2 billion, according to Forbes. When Forbes published its billionaires list with Ye valued at $2 billion, he told Forbes the publication had undervalued him.

☆ Adidas just yanked its deal with Kanye West. Here's how much of a hit his net worth might take.
▼ + stars: | 2022-10-25 | by ( Samantha Delouya | ) www.businessinsider.com time to read: +3 min

Now that Adidas yanked its deal, experts expect West's fortune to take a hit of hundreds of millions of dollars. One analyst warns West won't be able to restart his shoe brand so easily because Adidas owns Yeezy's designs. Now that the deal is terminated, experts estimate West's net worth will take a massive hit. Forbes estimates that ending the partnership with Adidas whacks West's fortune down to $400 million from $1.5 billion. Still, Swartz said restarting the shoe brand will be challenging for West as Adidas legally owns Yeezy's designs.

☆ Meet 9 top media bankers transforming the M&A landscape and driving deals for Warner Bros. Discovery, Legendary, Amazon, and more
▼ + stars: | 2022-10-20 | by ( Claire Atkinson | ) www.businessinsider.com time to read: +5 min

2022 kicked off with some huge transactions, from AT&T's WarnerMedia spin-off to private equity scooping up content players. Brad Pitt's production company, Plan B, and Diamond Sports Group both recently tapped big banks to explore their options. Not surprisingly, WarnerMedia was at the heart of the richest transaction fee waterfall for big banks in 2022. Moelis and LionTree were just tapped to help figure out what's next for Sinclair's Regional Sports Networks, Diamond Sports Group, while Brad Pitt's production company, Plan B, also hired Moelis to shop the production company, according to Variety. There's lots of dry powder still in private equity, Navid Mahmoodzadegan, co-founder and co-president at investment bank Moelis, told Insider.

Kardashian, who is reportedly worth $1.8 billion, agreed to pay $1.26 million to settle the charges over a promotion on Meta 's Instagram for EthereumMax's crypto asset, the SEC said. She will also cooperate with an ongoing investigation, and has agreed to not promote crypto securities for three years, the regulator added. Kardashian had already felt regulatory heat over her EthereumMax promo, which she posted on Instagram in June of last year. She started the post by asking her approximately 250 million Instagram followers, "ARE YOU INTO CRYPTO??? Her failure to disclose the payment was a violation of federal securities laws, the SEC said.

"Clearly the SEC is making an example out of Kim Kardashian, who is the biggest influencer perhaps in the world," said Douglas Boneparth, a certified financial planner and the president of Bone Fide Wealth in New York. "We encourage investors to consider an investment's potential risks and opportunities in light of their own financial goals." Gensler also published a video warning investors not to make investment decisions based entirely on the advice of a celebrity or influencer. "Regardless of where we are hearing this advice, we need to remember what works for one person may not be the right advice for you," said Ted Rossman, a senior industry analyst at Bankrate. This used to be a rich person's game, but now everyone can buy stocks or crypto — but that can also lead toward a dangerous situation if you don't have knowledge.

☆ Meet 9 top media bankers transforming the M&A landscape as streaming video reshapes entertainment
▼ + stars: | 2022-09-29 | by ( Claire Atkinson | ) www.businessinsider.com time to read: +4 min

2022 kicked off with some huge transactions, from AT&T's WarnerMedia spin-off to private equity scooping up content players. Company valuations are set to fall back to earth in 2023, and private equity and strategics are lying in wait. Not surprisingly, WarnerMedia was at the heart of the richest transaction fee waterfall for big banks in 2022. Joshua Grode's Legendary Entertainment, backed by Dalian Wanda and now Apollo Group, which took a stake in the studio in January. There's lots of dry powder still in private equity, Navid Mahmoodzadegan, co-founder and co-president at investment bank Moelis, told Insider.

☆ Kanye West is walking away from his Gap deal — and up to $75 million in bonus payouts
▼ + stars: | 2022-09-15 | by ( Madeline Berg | ) www.businessinsider.com time to read: +4 min

Kanye West — the musician turned fashion designer — is walking away from his partnership with Gap, his lawyer confirmed to Insider. Ending the contract means West is walking away from up to $75 million worth of Gap shares — plus millions more of potential future earnings. In July, a full two years after the line was announced, the Yeezy Gap Engineered by Balenciaga line was released. The sparse line — that includes anoraks, hoodies, and bodysuits — was the first of the Yeezy Gap label to be sold in stores. The Journal also reported new Yeezy Gap items would roll out in stores this year and that the retailer could continue to sell existing products.

☆ How the $36 billion vitamin industry tricked a generation of adults into believing sugary gummies were the ticket to good health
▼ + stars: | 2020-10-07 | by ( Rachel Premack | ) www.businessinsider.com time to read: +21 min

But some consumer advocates and doctors worry that those supplements don't have as many benefits as people think. "Our gummy vitamins have been on fire," CEO Matt Farrell told investors in a July earnings call. He said that Hero Nutritionals, founded in 1995, created the first gummy vitamin for the American market. A Perrigo representative said it no longer manufactured gummy vitamins, and it did not respond to further inquiries.) But the doctor had something to admit: He takes a gummy vitamin every day.

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