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☆ MBA professors say there is a correct way to schedule your day to get more done. Here are 5 research-backed strategies they recommend.
▼ + stars: | 2023-04-24 | by ( Jessica Love | Kellogg Insight | ) www.businessinsider.com time to read: +9 min

They also say stop jumping around from task to ask and be weary of collaborating with others. Specifically, Maria Ibanez and a colleague have found that inspections that occur later in the day result in fewer violations. Each subsequent hour an inspector conducts inspections during the day results in 3.7% fewer citations per inspection that day, likely due to fatigue. For instance, after an inspection that yielded a particularly high number of violations, inspectors were likelier to spot extra violations at the next joint, too. A study from two Kellogg School professors — Nicola Persico and Rob Bray — tested this idea by altering the way Italian appellate labor court judges schedule court hearings.

☆ Why Does Your Boss Reject All of Your Good Ideas?
▼ + stars: | 2023-04-15 | by ( Leigh Thompson | ) www.wsj.com time to read: +1 min

A splendid idea from an internal subordinate can activate a threat response from that employee’s leader, research shows. Leigh Thompson is the J. Jay Gerber Professor of Dispute Resolution and Organizations and a director of executive-education programs at Northwestern University’s Kellogg School of Management. Previously, as a midlevel manager in a services business, she had frequently presented to senior leaders what she thought were creative, innovative ideas. Ultimately, my student grew frustrated and left the company and started her own consulting firm. When her old employer became a client, she presented her favorite previously dismissed ideas to the same leaders—and this time they loved them!

☆ Bud Light's inclusive ad campaigns are good for business
▼ + stars: | 2023-04-12 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +7 min

For Bud Light in particular, reaching a new audience is crucial, Alissa Heinerscheid, vice president of marketing at Bud Light, said in a recent Make Yourself at Home podcast interview. Bud Light had “been in decline for a really long time,” she said. From dylanmulvaney/InstagramCurrently, we’re about two weeks into the Bud Light backlash. The performer and TikTok personality, who had partnered with Bud Light previously, has been open about transitioning on Instagram and TikTok. And Texas congressman Dan Crenshaw also weighed in, saying he’s in favor of a Bud Light boycott but doesn’t stock the beer.

☆ 5 rookie mistakes even senior leaders make when negotiating for more money or promotions, according to a negotiations expert
▼ + stars: | 2023-04-12 | by ( Leigh Thompson | ) www.businessinsider.com time to read: +8 min

Negotiating effectively for a job has never been more important, whether you're seeking a raise or advancement at work or navigating a job offer. I've observed really smart senior leaders make "rookie" mistakes when negotiating their compensation or promotions; and I've watched entry-level managers excel in advocating for themselves. For instance, I recently talked Tim, a young sales manager, out of using an outside job offer as immediate leverage. Effective negotiators don't "wait for memos," and don't worry about appearing greedy. So don't be an email warrior: pick the right moment, location, and communication method for an in-person negotiation.

☆ Pepsi has a new logo
▼ + stars: | 2023-03-28 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +5 min

New York CNN —If someone were to ask you to draw the Pepsi logo from memory, what would you draw? Pepsi has changed its logo over the years. The “Pepsi” in the logo “is decoupled from the globe,” noted Todd Kaplan, Pepsi’s chief marketing officer. Pepsi says that the changes its making are distinctive enough to do the trick, and highlight modern elements like Pepsi’s zero-sugar line. To highlight the zero line, the new logo uses black font and a black border, a nod to Pepsi Zero’s black can and label.

☆ As an MBA professor and negotiations expert, here's what I told my daughter about the best way to ask for a raise
▼ + stars: | 2023-03-22 | by ( Leigh Thompson | ) www.businessinsider.com time to read: +8 min

She says women should 'quiet negotiate' by using subtle behaviors to set themselves up for success. Specifically, I define quiet negotiation as planning, initiating, and directing impromptu-appearing conversations with key players to improve your economic and psychological well-being at work. Here are three keys to success with quiet negotiation. I witnessed this recently when Mala, a young sales manager at a corporate real-estate firm suggested rethinking the regional sales strategy and faced immediate resistance from more experienced (male) sales managers. In this way she used a form of quiet negotiation by harnessing data to advocate for her idea and capability, gaining further credibility in the workplace.

☆ Artificial Intelligence is booming – but how will it impact your career?
▼ + stars: | 2023-02-20 | by ( Sophie Kiderlin | ) www.cnbc.com time to read: +3 min

Concepts such as augmented reality, artificial intelligence, smart cities, metaverse, post-humanism are expressed. Wang Yukun | Moment | Getty ImagesArtificial Intelligence is the latest technology buzz topic thanks to the boom of ChatGPT. Its capabilities have also put another topic at the forefront of people's minds: if, how and when artificial intelligence might impact their jobs and careers. The short answer to the question of whether AI will replace some jobs is a big, fat "yes." Developments in artificial intelligence mean that technology can achieve more and more, and that will, of course, impact jobs, Steven Miller, professor emeritus of information systems at Singapore Management University, says.

☆ M&Ms Super Bowl commercial: How ads have become weeks-long campaigns
▼ + stars: | 2023-02-12 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +7 min

The Super Bowl commercial, billed as the conclusion to weeks-long drama surrounding the status of the “spokescandies,” left some viewers scratching their heads. But if you weren’t paying attention, the final commercial might be a head scratcher -— one risk a brand takes when it uses a weeks-long campaign ahead of its Super Bowl commercial. In a change for the decades-old Super Bowl ad wars, it’s actually become a commonplace strategy to use social media to tease, preview and create buzz ahead of their Super Bowl commercials. Companies spend millions just for a Super Bowl ad slot — reportedly over $7 million for some 30-second spots — before investing into the commercials themselves. Dance contests and bettingDespite the high cost of a Super Bowl commercial, companies are eager to nab a spot.

☆ Why You Are Probably Doing Brainstorming All Wrong
▼ + stars: | 2023-02-11 | by ( Leigh Thompson | ) www.wsj.com time to read: 1 min

One of the biggest mistakes teams make with brainstorming is believing that the way to enhance creativity is to just let everybody loose. Leigh Thompson is the J. Jay Gerber Professor of Dispute Resolution and Organizations and a director of executive-education programs at Northwestern University’s Kellogg School of Management. She is the author of several books, including “Negotiating the Sweetspot: The Art of Leaving Nothing on the Table.”Most businesses use brainstorming to generate new ideas. Too many of them, however, don’t do it right.

☆ How Budweiser Tackled a Beer-Free World Cup
▼ + stars: | 2023-02-09 | by ( Katie Deighton | ) www.wsj.com time to read: +9 min

In the end, the brewer found a way to navigate the World Cup beer-free and roll with the media attention that the alcohol ban generated. Soccer’s 2022 FIFA World Cup in Qatar ran from Nov. 20 to Dec. 18. World Cup sponsors Kia and Adidas similarly maintained their reputational scores, according to the Morning Consult data. Budweiser doesn’t pay a reported $75 million for the official beer sponsorship of the World Cup just to serve beer at stadiums. But the ban on alcoholic Budweiser undermined the impetus for being at the World Cup, Mr. Marcondes said.

☆ Super Bowl ads lean on stars, humor to grab attention
▼ + stars: | 2023-02-09 | by ( Sheila Dang | ) www.reuters.com time to read: +5 min

[1/3] Musician Ozzy Osbourne takes part in a Super Bowl ad for Workday, in this undated handout photo provided by Workday. Big-name celebrities are not uncommon in Super Bowl ads. A 30-second Super Bowl spot this year sold for a little over $7 million, according to a person familiar with the ad sales. “Advertisers want people talking about their brand, and not just during the 30 to 60 seconds of (Super Bowl) air time,” Rucker said. Some stars will poke fun at themselves or their careers in Super Bowl ads.

☆ How M&M’s is making the most of its spokescandies controversy
▼ + stars: | 2023-01-25 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +6 min

Given the outsize attention, some think M&M’s announcement is a PR stunt to hype its upcoming Super Bowl commercial. M&M’s relatively subtle changes aimed at inclusivity didn’t seem like they were designed to spark much controversy, if any. At the Washington Post, for example, an opinion piece declared “the M&M’S changes aren’t progressive. “In the last year, we’ve made some changes to our beloved spokescandies,” M&M’s said. “The original colorful cast of M&M’s spokescandies are, at present, pursuing other personal passions,” Wesley said.

☆ 3 things to consider after a layoff — and why you shouldn't rush into another a job
▼ + stars: | 2023-01-09 | by ( Ellen Taaffe | Kellogg School Of Management At Northwestern | ) www.businessinsider.com time to read: +8 min

Many rush to find another job, missing the chance to reflect on they want and network strategically. Taaffe lays out three steps to moving beyond a layoff and preparing yourself for the next step in your career. "Talking to other people who have experienced a layoff can help you to avoid catastrophizing," Taaffe said. "After you have gone through a layoff, you tend to not let your network go dormant again," Taaffe said. One of Taaffe's former students recently shared the news of her job loss in a LinkedIn post and asked her network for help.

☆ Now's the 'perfect storm' to ask for a raise, an MBA professor says. She shares 5 tips for negotiating — including giving a precise salary number.
▼ + stars: | 2022-12-29 | by ( Leigh Thompson | ) www.businessinsider.com time to read: +6 min

She said it's a great time to ask for a raise and you should quantify your achievements when you do. Gather your dataJust because it's the year's end or inflation is high doesn't ipso facto entitle you to a raise. Two weeks ago, a young woman who'd just received a promotion and small raise sought my advice on how to "raise the raise." Don't get emotional or demandingLet's face it: Salary and raise negotiations are about us — specifically, our worth. In the end, Eric put together an assertive yet reasonable bonus and raise ask, to which the company agreed.

☆ US consumers pulled back their spending last month as inflation took a toll
▼ + stars: | 2022-12-15 | by ( Alicia Wallace | ) edition.cnn.com time to read: +2 min

Pullbacks in auto sales helped drive the decline — the largest monthly decrease seen all year — but even excluding autos, monthly sales declined by 0.2%, despite cooling inflation. Economists had expected monthly sales to shrink by 0.1%, down from October’s 1.3% increase, according to consensus estimates on Refinitiv. Retail sales, which are not adjusted for inflation, were up 6.5% in November from the year prior, according to the report. That’s the slowest year-over-year retail sales growth since 2020, said Ted Rossman, senior industry analyst for Bankrate. “Credit card rates going up could cause more of a contraction, but hopefully [the Fed] gets a nice feather landing.”This story is developing and will be updated.

☆ A Harvard Business School grad who now works at Google shares how she got into the top MBA program
▼ + stars: | 2022-12-07 | by ( Brina Patel | ) www.businessinsider.com time to read: +10 min

Olivia Melendez graduated from Harvard Business School in May and is a product manager at Google. Plus, I had always heard that MBA programs prefer that candidates have three to four years of work experience before starting a full-time program," Melendez said. In addition to HBS, she applied to several other top-tier programs, including the Stanford Graduate School of Business, Wharton Business School, and Kellogg School of Management, all of which she was admitted to. Melendez said she used the admissions essay as a chance to tie together pieces of her background that needed additional context. For anyone struggling with the admission essay, Melendez recommended an exercise she learned at MLT.

☆ Delivering bad news to your coworkers is never easy. College classes and executive coaches are trying to teach how to do it.
▼ + stars: | 2022-12-01 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

He hoped to learn how to better manage business success, business failure, and his mental health. He added: "Because a lot of those are what contributes to the difficulty in mental health for founders." "As a founder, balancing mental health and the success of the company almost seem opposite," Yan said. "Small triggers may affect your mental health," like when cofounders are angry at one another or when the staff is underperforming, he said. "When you don't deal directly with problematic employees, you're sending the clear message to others that their work doesn't matter," she said.

U.S. shoppers spent $35.27 billion online overall during Cyber Week, the period from Thanksgiving through Cyber Monday. But the modest pickup trounced the paltry 2.9% increase in sales during China's Singles Day, an 11-day shopping festival ending November 11, hosted by Alibaba and other Chinese e-commerce firms. Originally, Singles Day was an unofficial Chinese holiday on Nov. 11 (11/11) to celebrate people who were not in relationships. These days, brands use Singles Day to clear inventory and experiment with new products. With the COVID-19 pandemic still raging in China, "it wont be fair to can compare" Singles Day with Cyber Week, Chernev said, as Americans are shopping with fewer restrictions.

[1/3] FILEPHOTO: Executive Chairman of the Walt Disney Company, Bob Iger arrives at the world premiere for the film 'The King's Man' at Leicester Square in London, Britain December 6, 2021. In his 15 years as Disney chief executive, Iger postponed his retirement four times, sidelining would-be successors. read more Part of his mandate, according to Disney, is to work with the board to develop a successor to lead the company. Chapek was among a shortlist of internal candidates vying for Iger's job, according to a source familiar with discussions. Another seen as a top contender was Kevin Mayer, Disney's longtime head of strategic planning who had shepherded the successful launch of Disney+, according to sources.

☆ Half of your employees are 'quiet quitting' and it's dangerous. An MBA professor shares the 5 most effective ways to save a team's morale and productivity.
▼ + stars: | 2022-11-18 | by ( Brooke Vuckovic | ) www.businessinsider.com time to read: +6 min

She says that quiet quitting isn't a new phenomenon but it can be very harmful to company culture and morale. One of the best ways to fight quiet quitting is to focus on your "star players" instead, she says. What is new, however, is the not-so-quiet part of quiet quitting: quiet quitters are increasingly announcing their status proudly on social media, thanks largely to a TikTok video on the subject that went viral. Now, it is estimated that quiet quitters make up 50% of the US workforce. Don't "quiet fire"It's tempting to fight fire with fire — or silence, in this case, with withdrawing — but try to resist that.

☆ Northwestern’s Kellogg School Makes an M.B.A. Play for Laid-Off Tech Workers
▼ + stars: | 2022-11-14 | by ( Lindsay Ellis | ) www.wsj.com time to read: 1 min

Northwestern University’s Kellogg School of Management is making its own bid for tech talent after mass layoffs at Meta Platforms , Twitter Inc. and other big tech companies. Recently laid-off tech employees can apply to pursue a full-time M.B.A. or other graduate degree next year without submitting standardized test scores, Kellogg officials said Monday, as part of an effort to enroll some of the many workers who have lost jobs in the industry’s bloodletting this fall.

☆ Business school salaries revealed: Here's how much MBA graduates make post-graduation
▼ + stars: | 2022-11-08 | by ( Rachel Durose | Rebecca Knight | ) www.businessinsider.com time to read: +2 min

The best business programs in the country come with high price tags, even when offered virtually. Here are the latest salaries — including signing bonuses — of eight top business schools. Business school is an exciting prospect for ambitious professionals or aspiring entrepreneurs looking to level up their careers — and salaries. Those willing to pay the high cost of business school, are likely to earn equally high salaries post-graduation; making six-figures a year in industries such as financial services, consulting, investment banking, and technology. Insider used US News & World Report's list of best business schools for 2023 to rank the MBA programs.

But the new era at Twitter could also be an opportunity for the company to redefine its brand for the better. But it remains unclear what Twitter under Mr. Musk will actually be, Mr. Calkins said. Twitter before Mr. Musk weathered a number of controversies that rattled some advertisers and users. But this is a potential inflection point for Twitter, Mr. Miller said. “I think the brand is irrevocably damaged, actually, unless and until Musk finds somebody else to run Twitter,” Mr. Kwittken said.

☆ ‘Quiet layoffs’ are growing across Big Tech, benefiting the image and bottom line of major companies while hurting workers
▼ + stars: | 2022-10-27 | by ( Kali Hays | Diamond Naga Siu | ) www.businessinsider.com time to read: +6 min

Tech companies of all sizes are facing the brunt of a volatile economy, impacting their stability. Tech companies are having a tumultuous time. "There is nothing that prohibits an employer from doing mass PIPs or letting people go," Rella said. Using workers' performance, and setting new standards for them to be judged on, like what is happening inside Facebook, is workers bearing the brunt of mismanagement. Yet, mass PIPs are ultimately an improper usage of a management tool that should be prefaced with feedback and coaching, said Cooney of Bambee.

An MBA is an investment but students who attend top schools can graduate making six-figure salaries. Business school is an exciting prospect for ambitious professionals or aspiring entrepreneurs looking to level up their careers — and salaries. Students from the top business schools in the world graduated last year with jobs that earn six-figure salaries. For those who are considering attending business school or who are currently enrolled, here's what graduates from some of the top programs are earning across industries. Insider used US News & World Report's list of best business schools for 2023 to rank the MBA programs.

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