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☆ Workers and consumers say they're likely to favor pro-LGBTQ businesses, new study says
▼ + stars: | 2022-12-13 | by ( Rebecca Picciotto | ) www.cnbc.com time to read: +4 min

American workers and consumers are more likely to prefer brands that publicly align with LGBTQ causes, according to a new analysis. The Gay and Lesbian Alliance Against Defamation partnered with Edelman to analyze the survey data to gather LGBTQ-specific insights. The survey responses came from 1,000 consumers and 1,000 workers in the U.S. It found that young shoppers especially tend to find brands that pledge support to LGBTQ communities more "relevant" and "relatable." Soon after, then-CEO Bob Chapek announced that the company would donate $5 million to LGBTQ support organizations and vowed to help repeal Florida's anti-LGBTQ policies.

☆ FDA considering shift toward individual risk-based assessments for blood donors
▼ + stars: | 2022-11-30 | by ( Carma Hassan | ) edition.cnn.com time to read: +4 min

CNN —The US Food and Drug Administration is considering shifting its blood donation policy away from blanket assessments toward questionnaires that focus more on individual risk, it said Wednesday. “The FDA remains committed to gathering the scientific data related to alternative donor deferral policies that maintain a high level of blood safety,” the statement says. Those who have not would be allowed to donate blood, an FDA official told the Journal. The current policy requires men who have sex with men to wait three months after sexual contact with other men before they can donate blood. Other men who have sex with men are still required to refrain from sex for three months before donating in the UK.

Some right-wing media figures and influencers have doubled down on the use of inflammatory rhetoric against the LGBTQ community in the wake of Saturday night’s shooting at a Colorado gay club that killed five. “We shouldn’t tolerate pedophiles grooming kids,” Pool tweeted. At least one Republican politician also targeted LGBTQ people on social media in the wake of the shooting. Ellis said leaders in the LGBTQ community have “seen a dramatic uptick” in anti-LGBTQ rhetoric. “This is priming some very violent people to do shocking acts of violence, and this is all being pushed on social media and on Fox News, on Tucker Carlson.”

The GVA includes any type of shooting in its analysis including domestic violence, shootings in private homes, gang violence among others. The GVA recorded 610 multiple victim shootings in 2020 and 690 last year, when the pandemic was already easing and the pace of deadly violence increased across the United States. It has been keeping a tally of mass shootings since 2014, when it recorded 273. The GVA counts injuries and deaths in each incident. “Scary to think that in 2016 we recorded 382 mass shootings and now we will probably end 2022 with an estimated 680 mass shootings,” said Herrmann, who based his estimate on the fact that there has been an average of 13 mass shootings a week this year.

☆ Candace Cameron Bure faces backlash after announcing ‘traditional marriage’ project
▼ + stars: | 2022-11-16 | by ( Julianne Mcshane | ) www.nbcnews.com time to read: +5 min

The actor Candace Cameron Bure is facing backlash following her recent comments about her new TV project that she said will prioritize portraying "traditional marriage." “I think that Great American Family will keep traditional marriage at the core,” she reportedly told the magazine. A representative for Cameron Bure did not immediately respond to a request for comment from NBC News. On its social media pages, the Great American Family describes its programming as "celebrating faith, family and country." In a September interview with Variety, Cameron Bure said she would have an "executive role" at the network and act in its films.

☆ LGBT Representation in Ads Has Grown, but Many Consumers Find It Inauthentic
▼ + stars: | 2022-11-01 | by ( Patrick Coffee | ) www.wsj.com time to read: +6 min

Still, marketing to LGBT consumers can be tricky due to political tensions as well as consumer skepticism, particularly when big companies roll out Pride Month campaigns in June but are seen as not following through on standing up for LGBT rights. Many marketers still treat LGBT consumers as more of a niche group than they are, some experts said. A 2021 Nielsen survey found that, outside of Pride Month, only 1% of ads included LGBT characters or topics. Harris found that 67% of consumers think Pride Month has become too commercialized. In the Disqo survey, 46% of respondents said advertising already has enough LGBT themes and characters, and some experts think brands might mistakenly conclude that representing LGBT consumers in ads is no longer a pressing issue.

☆ Joe Biden aprobă din prima zi de mandat o serie de cereri ale comunităţii LGBT+
▼ + stars: | 2021-01-22 | by ( ) www.jurnal.md time to read: +3 min

Joe Biden aprobă din prima zi de mandat o serie de cereri ale comunităţii LGBT+Pronumele cu gen neutru pot fi de acum înainte selectate de persoanele care contactează guvernul american, după ce Joe Biden a semnat în prima zi a mandatului său de preşedinte al SUA mai multe ordine executive, printre care şi unul împotriva discriminării persoanelor LGBT+, relatează Agerpres. Această decizie marcheză şi o schimbare faţă de administraţia preşedintelui Donald Trump, care le-a interzis persoanelor transgender să se înroleze în armată şi a emis dispoziţii care subliniază importanţa sexului biologic în faţa identităţii de gen.Susţinătorii LGBT+ au primit favorabil noua abordare promovată de preşedintele Biden. ''În prima zi, administraţia Biden a luat imediat măsuri pentru a include în discuţie persoanele trans, non-binare şi nonconforme genului'', spune Kate Ellis, care conduce grupul GLAAD de susţinere a comunităţii LGBT+. ''Cercetările au arătat că recunoaşterea şi respectarea pronumelor noastre pot face diferenţa pentru sănătatea şi bunăstarea noastră - mai ales în cazul tinerilor LGBTQ'', susţine Ellis. De altfel, în timpul campaniei electorale Biden a publicat o lungă listă cu revendicări ale LGBT+ pe care a promis că le va pune în aplicare şi a spus de asemenea că în primele 100 de zile de mandat doreşte să adopte legislaţia ''Equality Act'', care va incrimina discriminarea persoanelor LGBT+.

Persons: Joe Biden, Donald Trump, Biden, administraţia Biden, Kate Ellis, Ellis, Preşedintele Biden Organizations: Agerpres Locations: SUA, Casei

Cei care se identifică drept persoane „non-binare”, adică nu se consideră nici bărbat, nici femeie, pot începând de joi să selecteze titlul „Mx” pe pagina de contact a website-ului Casei Albe, unde a fost adăugată şi o listă derulantă cu pronume, inclusiv „ei” (they/them). Această decizie marcheză şi o schimbare faţă de administraţia preşedintelui Donald Trump, care le-a interzis persoanelor transgender să se înroleze în armată şi a emis dispoziţii care subliniază importanţa sexului biologic în faţa identităţii de gen.Susţinătorii LGBT+ au primit favorabil noua abordare promovată de preşedintele Biden. „În prima zi, administraţia Biden a luat imediat măsuri pentru a include în discuţie persoanele trans, non-binare şi nonconforme genului”, spune Kate Ellis, care conduce grupul GLAAD de susţinere a comunităţii LGBT+. „Cercetările au arătat că recunoaşterea şi respectarea pronumelor noastre pot face diferenţa pentru sănătatea şi bunăstarea noastră - mai ales în cazul tinerilor LGBTQ”, susţine Ellis. De altfel, în timpul campaniei electorale, Biden a publicat o lungă listă cu revendicări ale LGBT+ pe care a promis că le va pune în aplicare şi a spus de asemenea că în primele 100 de zile de mandat doreşte să adopte legislaţia „Equality Act”, care va incrimina discriminarea persoanelor LGBT+.

Persons: Donald Trump, Biden, administraţia Biden, Kate Ellis, susţine Ellis, Preşedintele Biden Locations: Casei, SUA

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