It's no secret that people aren't going to the office as much as they used to.
The "biggest mistake" companies make when thinking about the office itself, and its role in enticing people back in, says Cohen, is not understanding what their employees actually want from the office.
"What many companies don't realize is that the office needs to give employees the space and resources for both collaborative and deep focus work, not one or the other," he explains.
"What creates a great office experience, one that employees look forward to, is giving them a sense of choice," she explains.
The businesses that don't adapt to employees' evolving preferences and needs, says Cohen, could see their offices become obsolete.
Persons:
Andy Cohen, Diane Hoskins, Gensler, Cohen, Hoskin, Hoskins
Organizations:
Kastle Systems, John's, Employees, Employers, CNBC
Locations:
Bethesda , Maryland, St, New York