Shares of Swiss footwear maker On can roughly double from here as its brand becomes a breakout hit globally, according to UBS.
Analyst Jay Sole said his buy rating conviction in the stock increased after reviewing the results from a UBS global athletic survey that suggested On could outperform in a crowded market.
"UBS Evidence Lab's 2022 Global Athletic Survey reveals the On brand is gaining traction with global consumers.
According to a UBS survey, On ranks fifth globally among consumers as a brand that is "good for doing sports," a characteristic the analyst expects is "key to its future success."
UBS surveyed 5,500 representative consumers from the US, China, France, Germany, and the United Kingdom, according to the note.