TikTok is hiring for a slew of new roles around e-commerce fulfillment in the US, Axios reported. New staff will assist with US e-commerce logistics, as well as plan and design fulfillment centers. TikTok is arming itself for a looming e-commerce battle as it staffs up to offer fulfillment services in the US. Social platforms have had a tough time breaking into e-commerceEarly efforts in social shopping have been rocky for social-media platforms in the US. Adding a new layer of fulfillment services for merchants suggests TikTok isn't thinking short-term about how it can capitalize on e-commerce, Goldberg said.

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