Kim Vaccarella was so confident in her business idea that she emptied her children's $60,000 college fund to bring it to life.
Today, Vaccarella, 54, is the CEO and founder of Secaucus, New Jersey-based Bogg Bag, a waterproof tote bag-maker on track to top $100 million in annual sales this year, she says.
But in 2008, she was a mom of two with an idea for a more practical beach bag.
Two years later, Vaccarella's company brought in more than $1 million in annual sales, she recently told Entrepreneur, and she quit her job to run Bogg Bag full time.
The sturdy, easily washable bags went viral on TikTok and Instagram earlier this year, contributing to another significant boost in sales.
Persons:
Kim Vaccarella, —, Vaccarella, ″
Organizations:
CNBC, U.S .
Locations:
Vaccarella, Secaucus , New Jersey, U.S, U.S . East Coast, Hurricane, China