Netflix will stream Christmas Day NFL games for the next three years, in its first true step into live sports.
The streaming platform will show two games on Christmas Day this year, followed by at least one matchup in both 2025 and 2026, the league announced Wednesday.
It is unclear how much Netflix paid for the rights to stream the games.
Now, Netflix will stream games for the most watched U.S. sports league, at a time when it is trying to boost profits by raising subscription prices, pushing users toward an ad-tier membership and cracking down on password sharing.
The three Christmas Day NFL games averaged 28.68 million viewers last year, according to Sports Media Watch.
Persons:
Mike Tyson, Jake Paul, We've, Ted Sarandos, Sarandos
Organizations:
Netflix, NFL, Sports Media Watch
Locations:
Los Angeles