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But the way Shein uses data and determines demand has been a point of contention. Just as TikTok or Instagram tracks what you search or how long you engage with a particular video, Shein gathers similar data from its shoppers. This is a common practice in retail — many other brands track similar data on their sites. To measure demand, Shein's site then conducts statistical sampling to understand what sequence of steps led a customer to any given purchase. Kristy Sparow/GettyThe 'secret sauce' behind Shein's on-demand fashionThe technology Shein uses to determine trends isn't new — many online retailers collect similar data to track customer behaviors.
Persons: Shein, Peter Pernot, Shein's, Kristy Sparow, Hailey Bieber Organizations: Service, International Labour Locations: Wall, Silicon, Guangdong province, China, Brazil, Turkey
Victoria's Secret launched a new campaign with supermodels Gisele Bündchen, Adriana Lima, and Candice Swanepoel. Their photos in Victoria's Secret catalogs made them household names — the brand even dubbed them "Angels" to further cement their place as modeling royalty. Critics on social media pointed out that the new Victoria's Secret campaign looks eerily similar, even down to the name: It's called "The Icon" while Kardashian's was "Icons." Swanepoel posted about her return to modeling for Victoria's Secret in an Instagram post. "What a wonderful sense of belonging to come home to my VS family for this Iconic campaign!"
Persons: supermodels Gisele Bündchen, Adriana Lima, Candice Swanepoel, Secret, Kim Kardashian, Gisele Bündchen, Kim Kardashian's, Kardashian, Skims, Swanepoel, Tyra Banks, Heidi Klum, Alessandra Ambrosio —, Kardashian's, Mikael Jansson, SKIMS, , Blakely Thornton, Ryan Reynolds, Pelton, Justin Long, Ed Razek, Naomi Campbell, Adut Akech, Hailey Bieber, Paloma Elsesser, Sui, Emily Ratajkowski Organizations: Service, Victoria, New York Times Locations: Wall, Silicon
CNN —Victoria’s Secret is reuniting some of the most classic supermodels from its heyday, bringing Gisele Bündchen, Naomi Campbell, Adriana Lima and Candice Swanepoel together in a new campaign. Bündchen, Lima and Swanepoel were part of the long-running “Angels” brand, which the company retired in 2021 as part of its rebrand. (All three worked as “Angels” for years in campaigns and in the brand’s famed Victoria’s Secret Fashion Show — and all wore the show’s signature “Fantasy Bra” on occasions.) It later launched campaigns featuring ambassadors called the VS Collective, including celebrity reps including soccer star Megan Rapinoe and actor Priyanka Chopra Jonas. The campaign images, a mix of classic black-and-white and color portraits, were taken by Swedish fashion photographer Mikael Jansson.
Persons: Gisele Bündchen, Naomi Campbell, Adriana Lima, Candice Swanepoel, Megan Rapinoe, Priyanka Chopra Jonas, Hailey Bieber, Paloma Elsesser, Sui, Emily Ratajkowski, Mikael Jansson, Adut Akech, , Ed Razek, , Stuart Burgdoerfer, We’re, Amy Hauk, Jeffrey Epstein Organizations: CNN, Brands Locations: Lima, Swanepoel
Editor’s Note: Featuring the good, the bad and the ugly, ‘Look of the Week’ is a regular series dedicated to unpacking the most talked about outfit of the last seven days. Her sleek white coat — from the brand’s Fall-Winter 2008 collection — was dominated by the word “No,” emblazoned across her chest in three-dimensional letters. She paired the outfit with gold platform sandals and a matching mini clutch bag from Italian label Aquazzura. In 2018, Melania Trump sparked widespread criticism when she chose to wear a khaki Zara jacket that read “I don’t really care. Arnold Jerocki/Getty ImagesWhile Shakira’s jacket lacked the subtlety of soft power dressing, there has been some online debate as to what exactly her “No” is referring to.
Persons: CNN —, Elizabeth Olsen, , Olsen, Shakira, Viktor, Rolf couture, Camila Cabello, ” Camila Cabello, Pierre Suu, , ” Shakira, Hailey Bieber, Melania Trump, Arnold Jerocki, Gerad Piqué, Rolf, tulle, Rolf Snoeren, WWD Organizations: CNN, Penske Media Locations: Paris, Mexico, Instagram
Alo Yoga's "studio-to-street" fitness clothes are a hit with Gen Z and Gen Alpha, the Wall Street Journal reports. Segment leader Lululemon faces growing competition not just from upstarts like Alo, but also legacy brands like Nike. Alo Yoga is building a following among two key demographics, Gen Zers, loosely defined as those born between 1997 and 2012, and their younger counterparts, Gen Alpha, according to an article in The Wall Street Journal. Alo YogaAlo's growth was boosted by influencers and its digital rootsAlo Yoga started in Los Angeles in 2007. It's created openings for others beyond Alo, but Alo certainly has started to set itself apart as a power brand in its own right."
Persons: Alo Yoga's, Gen Z, Alpha, Alo, , Lululemon, Alo Yoga, Gen Zers, Gen Alpha, it's, I'd, Andrew Lipsman, Lipsman, Hailey Bieber, Bella Haddad, Budrul Chukrut, Danny Harris, Wall, It's, Lisman Organizations: Wall Street, Nike, Service, Street, Intelligence, influencers, Ford, GM, Chrysler Locations: Los Angeles, China, Alo
CNN —Hailey Bieber is sharing more about her thoughts on growing her family with husband Justin Bieber. In a recent interview with The Sunday Times, the model and entrepreneur reportedly said she would like to have kids but worries about the public scrutiny the couple faces. “It’s enough that people say things about my husband or my friends,” she said. “I can’t imagine having to confront people saying things about a child.”She and Justin Bieber got engaged in July 2018. Despite her concerns, Hailey Bieber said she isn’t going to let fear keep her from welcoming children.
Billy McFarland, creator of the failed Fyre Festival, teased a possible resurgence of the event. In a tweet Sunday, McFarland asked Twitter users why they should be invited to "Fyre Festival II." "Fyre Festival II is finally happening," McFarland said in a tweet on Sunday. McFarland hasn't revealed any further details about a potential follow-up to Fyre Festival, and didn't immediately respond to Insider's request for additional comment ahead of publication. It can't be tomorrow, it can't be in four months, but there's going to be PYRT fest," McFarland told the "Full Send" podcast hosts.
More than two-thirds of Gen Z have used nepotism to land a job offer, a new study found. They survey of 2,000 workers found 42% said they'd won a role or job offer through nepotism. Even if they disapprove of nepotism, three-quarters of Gen Z workers said they would still use it. Almost half the Gen Z employees that have used nepotism to land a role ended up with a junior title, and a quarter were unemployed beforehand. That was causing Gen Z to devise creative solutions due to these unrealistic expectations, per Fortune.
The fund, called BrainTrust Founders Studio, invests in Black beauty and wellness companies. Newby scouts for the BrainTrust Founders Studio, which helps fund Black founders of beauty and wellness brands, incubate, and scale their businesses. "That would not have been enough time for a brand to to basically create an entire slugging product," Newby said. "I believe, contrary to many, that red carpet and Fashion Week beauty trends still drive a lot," Newby said. Black skincare brands are evolving their formulas, and will lead the clinical skincare industryAs an investor in Black founders, Newby has noticed that Black skincare brands are developing more advanced formulas.
The fund is the part of VC firm BrainTrust that invests in Black beauty and wellness companies. Newby shared her top five trends to watch in the beauty industry in 2023. "That would not have been enough time for a brand to to basically create an entire slugging product," Newby said. "I believe, contrary to many, that red carpet and Fashion Week beauty trends still drive a lot," Newby said. Black skincare brands are evolving their formulas, and will lead the clinical skincare industryAs an investor in Black founders, Newby has noticed that Black skincare brands are developing more advanced formulas.
Venture capitalists swap Paris Hilton for Al Gore
  + stars: | 2023-03-03 | by ( Anita Ramaswamy | ) www.reuters.com   time to read: +4 min
LOS ANGELES, March 3 (Reuters Breakingviews) - Venture capitalists are trading reality stars for policy wonks. Hundreds of top venture capitalists flocked to Los Angeles this week to congregate at a two-day, invite-only soirée for tech’s elite. For 2022, venture-backed companies collected nearly $240 billion for their coffers, 31% lower than the record $345 billion in 2021, according to Reuters. Crowds piled into the theater at the Museum of Motion Pictures to hear a reality check on climate change from former Vice President Al Gore. CONTEXT NEWSThe 10th annual Upfront Summit took place in Los Angeles on March 1 and 2.
Live shopping in the US is expected to become a $25 billion market in 2023. Livestream shopping has been popular in China for over a decade, where the industry was estimated to be worth $305 billion in 2021, up from $63 billion in 2019, according to Coresight Research. Virgile Ollivier, a cofounder and the CEO of Livescale, told Insider livestream shopping would soon become just as important for brands as social-media marketing. Livestream-shopping platforms pick up where Instagram falls shortApps focused solely on livestream shopping show a disconnect on traditional social-media platforms. Most sellers livestream at least once a week, at the same time so their followers always know when to expect a show.
OVER THE LAST YEAR, bobs have swept the starlet set. Hailey Bieber is a freshly shorn adopter; Zendaya got one in December, 2022; and Emily Ratajkowski went viral after wearing a short, wavy wig to a fashion show this month. What do all three women’s bobs have in common? Unfairly, the bob has acquired a bad rap as a high-maintenance hairstyle. Photographs of the glamorous 1920s-era actress depict a preternatural version of the chop: shiny, precise to a militaristic degree, nary a hair out of place.
A survey by Morning Consult found that listeners now prefer podcasts with video than those without. While platforms like YouTube and Spotify have offered audio podcasts for years, another format has been gaining steam recently: video. The poll, which surveyed 2,202 US adults in October, found that 46% of podcast listeners said they prefer consuming podcasts with video. As a result, podcast hosts might be more inclined in the future to invite star studded personalities onto their shows to improve ratings. Live events allow podcast hosts to record episodes in front of in-person audiences and connect with fans after the recording ends.
Erewhon is an organic health-food store known for its unique offerings and sky-high prices. I visited Erewhon and compared prices with Whole Foods and Trader Joe's. Its ascendance may come as a surprise: it's a grocery store, after all. Erewhon is no ordinary grocery store, though. Instead, it's a certified organic health-food store known for its unique offerings (camel milk and sea moss gel are examples) and its sky-high prices.
CNN —Hailey Bieber is once again trying to make it clear that she is not pregnant. The model, entrepreneur and wife of Justin Bieber took to the Instagram stories portion of her verified Instagram account to disclose a health condition that has caused her discomfort. “I have a cyst on my ovary the size of an apple,” Bieber wrote, sharing a photo of her bare stomach. Bieber has dodged speculation over the years that she and her superstar singer husband are expecting a child, which she has consistently denied. “It’s painful and achey and makes me feel nauseous and bloated and crampy and emotional,” she wrote.
How TikTok is changing the music industry
  + stars: | 2022-11-25 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +15 min
TikTok is an essential promotional tool for music artists and record labels. Watch a full replay of Insider's webinar on TikTok's impact on the music industry, featuring execs from TikTok, Universal Music Group, and UnitedMastersFor some, the hyper-focus on TikTok can be draining. "The argument from TikTok's side is TikTok is now so important to the music industry that they can't afford to not have their music on the platform." Read more about the 'complicated' and codependent relationship between TikTok and music rights holdersBut the industry's attention on TikTok isn't unfounded. Read about why TikTok music marketers are turning to general-interest accounts to promote songsCreating TikTok music challenges to spark user-generated videosAnd some marketers are opening the door for social-media users who wouldn't traditionally be considered influencers to get paid to promote music.
Three things to watch‘From Scratch’(From left) Eugenio Mastrandrea, Zoe Saldaña, Judith Scott and Keith David in a scene from "From Scratch." Even though I know how it all ends, I’m looking forward to “From Scratch,” which is streaming now. ‘The School for Good and Evil’(From left) Kerry Washington as Professor Dovey and Charlize Theron as Lady Lesso in a scene from "The School for Good and Evil." There are plenty of arbitration shows out there, but this one is definitely in a courtroom of its own. Something to sip on(From left) Selma Blair and her dance partner, Sasha Farber, perform on an episode of "Dancing With the Stars."
Why did everyone hate Anne Hathaway all of those years ago? At Elle’s 2022 Women in Hollywood event this week, Hathway commented on the bygone “Hathahate” with painful intimacy, saying the outward hatred only increased her inner hatred of herself. By discussing these issues head-on, women like Hathaway and Wu are indicating a sea change in celebrity culture. Hailey Bieber and Selena Gomez defused longstanding rumors and hate by posing together at the 2022 Academy Museum Gala. “Why did everyone hate Anne Hathaway for no reason?”“They were just being haters.”It’s one thing for stars to reveal how cruel the churn of celebrity gossip can be.
Hailey Bieber and Selena Gomez pose together at gala
  + stars: | 2022-10-17 | by ( ) edition.cnn.com   time to read: +2 min
CNN —After years of being pitted against each other by fans and the media, Hailey Bieber and Selena Gomez want the world to know there is no bad blood between them. Not only were they all smiles, the pair also shared a sweet embrace, captured by photographer Tyrell Hampton. Gomez and Justin Bieber dated publicly off and on from 2010 to 2017. Justin and Hailey Bieber, who had previously dated, became engaged in 2018 and married a few months later. “It’s not fair, because no one should ever be spoken to in the manner that I’ve seen,” Gomez said.
Li did not disclose how applications are vetted, but Popshop Live is accepting more applications as the company's team grows, she said. Virgile Ollivier, a cofounder and the CEO of Livescale, told Insider livestream shopping would soon become just as important for brands as social-media marketing. Livestream-shopping platforms pick up where Instagram falls shortApps focused solely on livestream shopping show a disconnect on traditional social-media platforms. Nguyen designed her own characters for merchandise in addition to the squishy and plushy toys she sells on Popshop Live. Most sellers livestream at least once a week, at the same time so their followers always know when to expect a show.
CNN —Hailey Bieber is addressing a suggestions that has long had some of her husband’s fans upset. I would just never do that.”Justin Bieber and Gomez dated publicly off and on from 2010 to 2017. Bieber said she was uncomfortable even discussing it because she didn’t want to speak for her husband or Gomez. She said she respects Gomez, whom she said she has talked to since marrying Bieber. “That’s why I’m like it’s all respect,” Hailey Bieber said.
In July, it rolled out a dedicated music-streaming service called TikTok Music in five countries. Read about why TikTok music marketers are turning to general-interest accounts to promote songsCreating TikTok music challenges to spark user-generated videosAnd some marketers are opening the door for social-media users who wouldn't traditionally be considered influencers to get paid to promote music. Read more about TikTok's private listening sessionsA dedicated TikTok Music streaming app is bornIn July, TikTok stepped deeper into the music business by launching its own dedicated music-streaming app, TikTok Music, in Brazil, Indonesia, Australia, Mexico, and Singapore. Insider tested TikTok Music in Singapore, where it launched in a closed beta, to learn more about how it works. Like TikTok, TikTok Music includes a "For You" feed of recommended content and a variety of social features that set it apart from incumbents like Spotify and Apple Music.
Persons: TikTok, Here's, they've, influencers, TikTok influencers, Read, Jonny Kaps, Halsey, Charli XCX, Taylor Upsahl, Upsahl, Steve Jennings, Kristen Bender, Lyor Cohen, Ted Suh, Elissa Ayadi, Sydney Bradley, Getty, Jesse Callahan, It's, Zach Friedman, Dan Asip, Pearpop, Cole Mason, There's, Johnny Cloherty, Andy McGrath, Tarek Al, Hamdouni, Tiagz, John Arano, Tiago Garcia, you'd, Nima Nasseri, Ole Obermann, Rita Franca, NurPhoto, Taylor Swift, Miley Cyrus, Olivia Rudensky, Cyrus, Hailey Bieber, Guillermo Legaria, Khalid, Demi Lovato, Marshmellow, ByteDance, Tatiana Cirisano, Jeffrey Ramsay, Steve Blatter Organizations: Getty, TikTok, MRC Data, Universal Music Group, YouTube, GQ, Snap Inc, Agency, 10K, Records, Sony Music, RCA Records, Warner Music, Getty Images, Movistar Arena, Spotify, Apple, MIDiA Research, MTV, SiriusXM's TikTok Locations: Tempe , Arizona, TikTok, Bogota, Colombia, Brazil, Indonesia, Australia, Mexico, Singapore, India, Denver , Colorado
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