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☆ Two measures of corporate health flash red
▼ + stars: | 2023-08-04 | by ( ) www.reuters.com time to read: +4 min

Moller-Maersk (MAERSKb.CO) lowered its estimate for global container trade this year as companies reduce inventories and higher interest rates and recession risks in Europe and the United States drag on global economic growth. The company, one of the world's biggest container shippers, said it expects container volumes to fall by as much as 4%. Maersk controls about one-sixth of global container trade, transporting goods for retailers and consumer companies such as Walmart (WMT.N), Nike (NKE.N) and Unilever (ULVR.L). The International Monetary Fund last week said that it expects global economic growth to slow this year, led by advanced economies even as food prices have come down and the March banking turmoil has been contained. It expects the global growth to slow to 3% this year and next, from 3.5% last year.

Persons: Jon Nazca, . Moller, Mark Read, Grey, Sophie Lund, Yates, Hargreaves Lansdown, Josephine Mason, Catherine Evans Organizations: Triple, Majestic, REUTERS, Maersk, WPP, Walmart, Nike, Unilever, Reuters, Ogilvy, Apple, Amazon.com Inc, Companies, Global, Nissan, Caterpillar, Monetary Fund, DHL Group, Thomson Locations: Strait, Gibraltar, Algeciras, Spain, U.S, Europe, United States, Beijing, slowdowns, China

☆ Digital ad vultures descend on TV’s carcass
▼ + stars: | 2023-07-28 | by ( Jennifer Saba | ) www.reuters.com time to read: +3 min

NEW YORK, July 28 (Reuters Breakingviews) - The digital advertising hunt is back on. Reuters Graphics Reuters GraphicsAlthough Meta and Alphabet dominate the digital ad market, there’s plenty of money yet to fight for. Comcast (CMCSA.O), for example, said on Thursday that U.S. ad revenue at its NBC Universal media division fell 5% and overall EBITDA was down nearly a fifth. Despite the volatile nature of advertising revenue because of its close links to economic trends, it also typically generates healthy operating margins. It’s no wonder then that Amazon.com (AMZN.O), Walmart (WMT.N), DoorDash (DASH.N) and many more are descending on TV’s carcass.

Persons: Mark Zuckerberg, Jerome Powell, WPP’s, Jeffrey Goldfarb, Sharon Lam Organizations: YORK, Reuters, Meta, Google, Uber Technologies, Netflix, Facebook, YouTube, Conference Board, Federal, PepsiCo, Reuters Graphics Reuters, Comcast, NBC Universal, Walmart, Thomson Locations: New York

☆ Netflix says subscribers to its ads plan have doubled. Meet the 19 execs driving the streamer's aggressive push into advertising.
▼ + stars: | 2023-07-20 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

Netflix said in its 2Q earnings that subscribers to its ads plan have doubled over the previous quarter. Peter Naylor, VP of global advertising salesPeter Naylor, VP, global advertising sales. Netflix has also brought on several directors and other roles in ad sales who've worked at Hulu, Snap, and elsewhere. Chad Rumminger, who focuses on automotive accounts, from automotive ad sales at Twitter. Julie Taylor Green is head of US vertical ad sales; she was TikTok's director of global business solutions before that.

Persons: execs, they're, Jeremi Gorman, Peter Naylor —, Netflix salespeople, Nielsen, DoubleVerify, Kelly Metz, They've, Gorman, Peter Naylor, who've, Naylor, Julie DeTraglia, Kinsey Tamberrino, He's, Hulu playbook, Adam Gerber, Gerber, he's, it's, She's, Asaf Davidov, DeTraglia, Jon Whitticom, Whitticom, that's, Kinsey Osberg Tamberrino, Michaela Giovengo, Valerie Bischak, Doug Brodman, Victoria Morris, Amy Newton, Joanna Read, Eric Berman, Chad Rumminger, Morgan Tully, Nicole Sabatini, Julie Taylor Green, Chris Smutny Organizations: Netflix, Hulu, ABC, Microsoft, Omnicom Media, Yahoo, Gorman's, ABC Television Group, Disney, Comcast, Viacom Media Network, Amobee, Twitter, Google, Amazon, Tech, Gaming, Entertainment Locations: Hulu, TikTok

☆ Ukrainian-founded Duolingo rival Preply banks $70 million to push into A.I.
▼ + stars: | 2023-07-19 | by ( Ryan Browne | ) www.cnbc.com time to read: +3 min

Preply, a language learning platform connecting people with tutors, raised $70 million of fresh capital to ramp up its use of artificial intelligence, the company told CNBC exclusively. The equity portion was led by Horizon Capital, a venture capital firm focused on investing in emerging entrepreneurs, particularly Ukrainians. The funding adds to a $50 million Series C funding round Preply raised last year, and takes its total funding raised to over $170 million. It comes as Duolingo, a competitor to Preply, has been incorporating OpenAI's GPT language processing software to enhance its app's personalization to users. Horizon Capital raised $125 million for a startup fund aimed at backing Ukrainian founders.

Persons: Kirill Bigai, Dmytro Voloshyn, Serge Lukianov, Preply, Preply's, Max Lytvyn, Alex Shevchenko, Dmitriy Zaporozhets Organizations: CNBC, Horizon Capital, Reach Capital, Hoxton Ventures, Bain, Horizon, Google, Samsung, Amazon Locations: Ukraine, U.S, GroupM, Ukrainian, Preply, Russia, Moscow

☆ Advertisers are returning to Twitter after Linda Yaccarino calmed fears over content moderation. But now brands like Disney, Microsoft, and the NBA have ads placed next to neo-Nazi propaganda.
▼ + stars: | 2023-06-19 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +7 min

Brands that pulled ads over content concerns have returned to the platform since it named a new CEO. But big names like Disney, the NBA, and Adobe had ads placed next to antisemitic content this week. However, those same brands are returning to market their products and services on Twitter with Yaccarino at the helm. "They appear to have restricted that specific search, and not anything else — so they haven't moderated the actual content," Caraballo told Insider of Twitter's response. She added: "It just goes to show that the site is rife with extremist content, and yet brands are returning.

Persons: Elon Musk's, Linda Yaccarino, —, General Mills, Musk, Yaccarino, they've, Musk —, haven't, Alejandra Caraballo, Caraballo, Hitler, she'd, It's Organizations: Elon, Brands, Disney, NBA, Adobe, NBC Universal, Microsoft, Twitter, GM, Audi, Street, Harvard Law School Cyberlaw Clinic, Nazi, Southern Poverty Law, ESPN Locations: Israel

☆ With talk of a Tesla Gigafactory coming to France, Elon Musk heads to the country's biggest tech event
▼ + stars: | 2023-06-08 | by ( Alistair Barr | ) www.businessinsider.com time to read: +3 min

The tech billionaire has said Tesla is hoping to make a major investment in the country. Next week, Musk has a chance to tackle both. Musk getting on stage with the chairman of Publicis at Vivatech should help Twitter's cause here, unless the tech billionaire says the wrong thing. After that gathering, Musk said Tesla was looking to make a significant investment in the country. By the way, Insider advertising reporter Lara O'Reilly will be at Vivatech too next week.

Persons: Elon Musk, Tesla, Elon, Musk, He's, Maurice Lévy, Linda Yaccarino, WPP's GroupM, Emmanuel Macron, Lara O'Reilly Organizations: Tesla, Twitter, The New York Times, Times, Renault, Peugeot Locations: Paris, Vivatech, France, Germany

☆ Top ad group says Twitter no longer 'high risk' after new chief appointed- FT
▼ + stars: | 2023-05-19 | by ( ) www.reuters.com time to read: +1 min

May 19 (Reuters) - Top advertising agency GroupM has told its clients that it no longer considers Twitter "high-risk" and is "cautiously optimistic" about the appointment of Linda Yaccarino as its new chief, the Financial Times reported on Friday. Yaccarino will take over the social media platform beset with challenges and a heavy debt load, after she spent several years modernizing the advertising business at NBCUniversal. WPP-owned GroupM had last year labelled Twitter as a "high risk" platform for advertising following Elon Musk's takeover. The group had been waiting for Musk to repopulate his senior leadership team and working with Twitter on improving "brand safety", it added. GroupM and Twitter did not immediately respond to a request for comment.

☆ 10 things in tech: Musk believes remote work is morally wrong, BookTok a kingmaker, and AI press releases
▼ + stars: | 2023-05-18 | by ( Michael Cogley | ) www.businessinsider.com time to read: +4 min

It will be interesting to see what enlarged role social media stats will also have on the publishing industry, given TikTok has assumed the position of a literary kingmaker. But before I pitch you my novella that's sure to be a social media hit, let's jump into today's tech news. He also revealed that he planned to rehire some of the thousands of staff he laid off after he assumed control of the social media giant. A new PR tech company is using AI to write press releases. Apple unveiled a new set of accessibility features this week, including "Personal Voice," which aims to replicate a user's voice with AI after 15 minutes of training.

☆ These 18 top Netflix execs are driving its advertising push under head Jeremi Gorman as the company makes its first big TV upfronts pitch
▼ + stars: | 2023-05-17 | by ( Lucia Moses | ) www.businessinsider.com time to read: +7 min

Peter Naylor, VP of global advertising salesPeter Naylor, VP, global advertising sales. Netflix has also brought on several directors and other roles in ad sales who've worked at Hulu, Snap, and elsewhere. They are Kinsey Osberg Tamberrino, who is Publicis' main point of contact, and who spent eight years at Hulu, rising to director of advertising sales. Chad Rumminger, who focuses on automotive accounts, from automotive ad sales at Twitter. Julie Taylor Green is head of US vertical ad sales; she was TikTok's director of global business solutions before that.

☆ 'We're in a marketplace that is fighting for attention', says GroupM CEO McDonald on the media space
▼ + stars: | 2023-05-15 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via Email'We're in a marketplace that is fighting for attention', says GroupM CEO McDonald on the media spaceCNBC's Alex Sherman and Kirk McDonald, GroupM CEO, join 'Last Call' to discuss the state of the media space as major media companies vie for ad dollars and others declare bankruptcy.

☆ WPP Says Growth Target on Track Despite Softness From Some Tech Clients
▼ + stars: | 2023-04-28 | by ( Megan Graham | ) www.wsj.com time to read: 1 min

The WPP headquarters in New York. Chief Executive Mark Read said the company has seen some slight softness from some of its technology clients following several years of increasing budgets. Photo: WPPAdvertising holding company WPP PLC says it is on track to hit its organic growth target this year as other parts of its business help offset lower spending from some technology clients. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. The measure strips out currency fluctuations, acquisitions, disposals and costs such as expenses billed to clients.

☆ WPP, Like Ad-Company Rivals, Says It Expects 2023 Growth
▼ + stars: | 2023-02-23 | by ( Megan Graham | ) www.wsj.com time to read: +2 min

WPP PLC is the latest major advertising holding company to say it expects continued growth in 2023 as clients keep spending on its services. PREVIEWWPP said like-for-like revenue less pass-through costs increased 6.9% in 2022 and 6.4% in the fourth quarter. Total revenue in 2022 was £14.4 billion, equivalent to about $17.3 billion, while revenue less pass-through costs was £11.8 billion. Chief Executive Mark Read said that consumers have continued to spend, and clients have continued to invest in their brands. Omnicom Group Inc. and Publicis Groupe SA both said they expect organic revenue growth this year of 3% to 5%.

Not only have marketers been pausing ad spend en masse, YouTube is also battling TikTok for audiences and content creators. Industry insiders credit Mohan with building out the ad products that made YouTube Google's main growth engine for so many years. Tal Chalozin, CTO and cofounder of the adtech company Innovid, said that Mohan's expertise stretches across all of YouTube's ad business, particularly adtech. "He was leading product for the launch of YouTube Premium and YouTube TV, and the growth of YouTube Music," said one former YouTube employee. "It's now Neal and YouTube against TikTok, and that's the existential battle for short-form video monetization and creators," Norman said.

Advertising meme account @digital_chadvertising had decidedly humble beginnings on its way to becoming a popular outlet for industry workers to voice their frustrations, connect with each other and share marketing news. @digital_chadvertising has since gained nearly 80,000 followers on Instagram while mocking everything from industry acronyms to Twitter’s recent advertiser exodus. That does not match the Instagram followings of the leading ad trade publications, but it tops those of large ad-agency networks and other industry accounts. Some prefer formats and platforms that don’t fit the strict definition of a meme but still use the meme world’s sardonic tone to target an industry niche. “The line is so thin between meme and work with my specific niche,” said @digital_chadvertising.

As they've grown, creators on this platform have created media kits to pitch brands. Nadja Marrero, a skincare and beauty influencer, even landed more brand deals because of these techniques. However, many creators often have to reach out to brands to get these deals, which is where media kits come into play. Influencers typically email this media kit, tailoring it to the brand they're pitching, and then negotiate their rates with the brand. Here are 10 examples of real influencer media kits from TikTokers (arranged by follower count):

☆ Apple is looking for a top sales executive to spearhead a giant advertising push in sports and streaming. Here are 16 execs who could score the job.
▼ + stars: | 2023-01-19 | by ( Claire Atkinson | Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +15 min

Netflix also conducted a search before hiring two Snap executives, Jeremi Gorman and Peter Naylor, to lead its new ads business. XandrLesser, a longtime digital ad executive, has extensive experience working on issues around the future of digital marketing. McDonald has a ton of other digital ad sales and publishing experience. She helped launch Modi Media, ad buying giant GroupM's addressable TV business, before joining TV adtech startup Cadent. UnivisionValentino runs Disney's digital ad business as EVP, client and brand solutions.

☆ Twitter executives told advertisers to get used to Elon Musk's unpredictability as the company continues hemorrhaging ad dollars, report says
▼ + stars: | 2023-01-11 | by ( Samantha Delouya | ) www.businessinsider.com time to read: +2 min

Twitter executives have told advertisers they must get comfortable with Elon Musk's unpredictability, according to The Information. Advertising was by far the most significant source of revenue for Twitter before Musk took over. Twitter executives are reportedly becoming increasingly desperate to bring in additional revenue as some prior ad spending dries up. The downturn in spending comes as Twitter executives have told advertisers – who notoriously prefer uncontroversial content surrounding their ad campaigns – that they need to start getting comfortable with CEO Elon Musk's unpredictability, The Information reports. Advertising was by far the most significant source of revenue for Twitter before Elon Musk took over in October of last year.

☆ From the digital ad crash to Elon Musk buying Twitter — these were the ad industry's 5 biggest shocks of 2022, and what it means for 2023
▼ + stars: | 2022-12-29 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

The ad industry is crossing its fingers that Twitter is a safe place to advertise. 2022 was a volatile year for the advertising industry. DeGroote believes the 2023 ad market growth forecasts from major ad buyers like GroupM (5.9% growth), and Magna (5% growth to $822 billion) are too optimistic. Meta, has also seen its ad revenue decline, and has dumped $4 billion so far into building a so-called Metaverse, which hasn't driven any revenue yet. Elon Musk acquires TwitterMusk's acquisition of Twitter — and subsequent decimation of its employee ranks, including its revenue-driving advertising operations — shook the ad industry.

☆ Retail advertising surged in 2022 — but in 2023, these new ad businesses will need to steal TV ad budget to survive
▼ + stars: | 2022-12-16 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +5 min

Retailers will face more competition for ad dollars with smaller ad budgets from marketers in 2023. WPP's media buying unit GroupM said that retail media brought in $110 billion this year and is on track to generate $160 billion by 2027. But 2023 will be the year that determines which retail ad businesses will win and which will lose. But some retailers are trying to grow their retail media businesses by separating those two, so retail ads are no longer part of the distribution deal. Retailers are coming for TV budgetsIf retail media budgets increase, other types of ad budgets must get cut.

☆ 4 stats that show how much TikTok has taken over the media world
▼ + stars: | 2022-12-07 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

TikTok is outshining its competitors as a key media platform for Gen Z, a new online survey by The New Consumer and Coefficient Capital shows. TikTok's userbase has exploded in recent years, ever since the pandemic when millions of people turned to the social-media app to entertain themselves during quarantine. Here are the top four takeaways from the Consumer Trends 2023 report that show TikTok's rise:1. An excerpt from the 2023 Consumer Trends Survey. An excerpt from the 2023 Consumer Trends Survey.

☆ Ad Firms Predict Slower Advertising Growth for 2023
▼ + stars: | 2022-12-05 | by ( Megan Graham | ) www.wsj.com time to read: +3 min

Major advertising forecasting firms say global advertising growth in 2023 will be slower than previously predicted. Automotive advertising could grow again after a period of moderate decline as the industry gradually emerges from the supply-chain crisis, the firm added. A separate forecast from media and data giant GroupM, part of WPP PLC, predicted that global advertising revenue will grow 5.9% next year, a downgrade from its 6.4% estimate in June. GroupM said global advertising revenue this year will grow 6.5%, excluding political advertising, down from its June forecast of 8.4%. Growth in China will be less than expected because of that country’s pandemic-related lockdowns, the firm said.

☆ Winners and Losers of Advertising During an Economic Downturn
▼ + stars: | 2022-12-05 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Executives from three of the largest ad agencies — Magna Global, GroupM, and Zenith — spoke at UBS' Global TMT Conference about how the ad industry will shake out next year. Kate Scott-Dawkins, global director of business intelligence at GroupM, said that retail media was the fastest-growing area within digital advertising this year. It upped its retail media forecast to $110 billion this year, up from $100 billion in September. Streaming TV is also starting to compensate for dips in linear TV ad spending. TV advertising will dip because it lacks annual commitments from advertisers, causing ad prices to come down to pre-covid levels.

☆ Criteo has bet big that e-commerce ads will contribute to $1 billion in revenue by 2025. But a new crop of startups are also coming for those dollars.
▼ + stars: | 2022-11-25 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +7 min

Adtech firm Criteo is battling for retailers' ad businesses with new competitors like CitrusAd. E-commerce advertising is driving much of Criteo's growth, with the firm hoping to hit $1 billion in revenue from retail media by 2025. Criteo's technology has moved beyond search ads to include display ads and ads that appear off the retailer's site. Not all retailers outsource their ad businesses, creating more competition with CriteoCriteo also faces competition from retailers themselves. Some retailers don't want Criteo or CitrusAd managing their ad businesses and license technology to build ad businesses that they manage themselves.

☆ 50 of Twitter's top 100 advertisers have pulled out of the platform since Elon Musk took over, report says
▼ + stars: | 2022-11-23 | by ( Pete Syme | ) www.businessinsider.com time to read: +3 min

Half of Twitter's top 100 advertisers have stopped promoting on the platform, per Media Matters. Since 2020, those 50 companies have spent $2 billion on Twitter advertising. Coca-Cola, Kellogg's, and Meta are among those who have pulled their advertising budgets away from Twitter, according to Media Matters. The list of all 50 is available in Media Matters' report. Insider has reached out to all 50 companies for comment.

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