Four years after acquiring Toronto-based production studio eOne, Hasbro is selling it off to Lionsgate.
That price tag consists of $375 million in cash and the assumption of production financing loans.
Without eOne, Hasbro will also return to licensing and partnerships with studios to fund entertainment projects for brands like Dungeons and Dragons, PlayDoh, Magic: The Gathering and Transformers.
Hasbro acquired eOne in 2019 for $4 billion, a price tag that included coveted preschool brands like Peppa Pig and PJ Masks.
Without eOne, Hasbro will continue to rely on partnerships with studios like Paramount for theatrical releases and television productions.
Persons:
Drew Crum, Eric Handler, Roth MKM, Chris Cocks
Organizations:
Toronto, Hasbro, Lionsgate, eOne, Paramount
Locations:
Rhode