The Covid years led many organizations to finally understand just how important digital transformation was to their business future. But now, there's a rebalancing taking place in the advertising business, with firms merging the best of digital with the physical world of customer relationships that remains critical. But use of technology and greater emphasis on digital marketing has led firms like ServiceNow to find new and better ways to reach customers through a journey, so to speak. AI in advertisingAs digital immerses the world of marketing, it can be applied to physical events and that's something ServiceNow learned firsthand through a series of conferences it hosts. Look outside ad industryPark advises companies to look beyond his experience, or any advertising-specific case study, for new ideas.

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