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14 mentions found


☆ Their Show Flew Under the Radar. TikTok Blew It Up.
  + stars: | 2023-06-08 | by ( Calum Marsh | ) www.nytimes.com   time to read: +1 min
“Usually when you say ‘They took a chance on us,’ it means they took a chance because the show could have been bad,” Schulman said. “I got the feeling that this could be really special,” she said. While Marsden was initially intrigued by the idea, he said in a phone interview that his doubts set in once the production began. “It was on a brand-new streaming platform that no one had ever heard of, so I didn’t really think it was going to go anywhere,” Gladden said over the phone from Los Angeles. “I truthfully didn’t think anything was going to come from it.”
Persons: ” Schulman, Anderson, — hadn’t, “, ”, James Marsden, Marsden, ” Gladden Locations: Los Angeles
☆ Amazon Ad Tier for Prime Video Could Mean Higher Prices: Report
  + stars: | 2023-06-07 | by ( Nathan Mcalone | ) www.businessinsider.com   time to read: +3 min
Amazon is planning to launch an ad tier for Prime Video, The Wall Street Journal reported. "In recent years, Prime Video has gotten more aggressive about running promos prior to its shows and including ad-filled sports broadcasts," Insider Intelligence principal analyst Ross Benes said. "Given these developments, putting midroll and pre-roll in Prime Video programs isn't that big of a step." Right now, Prime Video is available on its own for $8.99 per month, but most people get it bundled with Amazon's Prime membership, which runs $14.99 per month (or $139 per year). "Amazon is discussing a variety of ways it could introduce ads in Prime Video, people familiar with the matter said," Toonkel wrote.
Persons: Jessica Toonkel, Toonkel, Ross Benes, Bob Iger Organizations: Prime, Street Journal, Intelligence, Amazon, Netflix, Disney, Amazon ., Amazon's
☆ For YouTuber multi-millionaires Rhett & Link, venture capital is the future of creators
  + stars: | 2023-05-20 | by ( Zach Vallese | ) www.cnbc.com   time to read: +6 min
The pair chose to reinvest their earnings, and lessons from their experiences, in burgeoning creators through an accelerator fund. "The right creators are good and investments," said McLaughlin, who is co-CEO of Mythical Entertainment. They both have a vision to grow their business and to lead their business," McLaughlin said. VC firm Slow Ventures has also launched a creator fund and has taken a keen interest in the business of those in the creator economy. Providing creators like Mogilko with capital gives them the ability to grow quickly at a time when they can leverage their existing social media virality.
☆ Mischa Barton joins 'Neighbours' reboot
  + stars: | 2023-04-18 | by ( Amarachi Orie | ) edition.cnn.com   time to read: +2 min
Reece will be an American that is new to the area and “not quite who she appears to be,” according to the show’s producers. The long-running drama series began almost four decades ago in 1985 and ended in July. The new season, which began production in Melbourne on Monday and is set to premiere in the autumn, will inaugurate the revitalized series’ new phase. “I’m excited to be part of this iconic show’s next chapter, and I am really looking forward to being back in Australia – a place I know and love,” said Barton in the release. Guests Ian Smith (as Harold Bishop), April Rose Pengilly (as Chloe Brennan) and Melissa Bell (as Lucy Robinson), will also reprise their roles.
☆ Amazon Studios is growing fast and spending big on shows like 'Citadel,' but insiders say unclear creative direction, leadership shifts, and tech bureaucracy threaten to drive away staff and talent
  + stars: | 2023-02-10 | by ( Lucia Moses | Elaine Low | ) www.businessinsider.com   time to read: +20 min
The dust has been settling at Amazon Studios after a big reorg in the fall that solidified Jen Salke's power. Yet Amazon Studios faces major challenges. Amazon Studios' Head of Global Television Vernon Sanders told Insider that the goal is to deliver content with global cultural relevance. Amazon Prime VideoWhile spending on such big swings has soared, some insiders see far less budgetary support for underrepresented casts. "I do think people wonder what's the commitment to Amazon Studios," the current insider said.
☆ Samuel L. Jackson Gave Aldis Hodge a Career-Altering Tip on the Set of ‘Die Hard’
  + stars: | 2023-01-12 | by ( Marc Myers | ) www.wsj.com   time to read: 1 min
Aldis Hodge, 36, is an actor who appeared in the films “Hidden Figures” and “One Night in Miami” and on TV’s “City on a Hill.” He currently co-stars in the film “Black Adam” and the Amazon Freevee series “Leverage: Redemption.” He spoke with Marc Myers. Growing up, I was always drawn to difficult and complex things. I was deeply introverted, and solving equations or figuring out how things worked was how I communicated with the world around me and connected with things.
☆ Actor Aldis Hodge’s Career Changed After a Tip From Samuel L. Jackson on a ‘Die Hard’ Set
  + stars: | 2023-01-10 | by ( Marc Myers | ) www.wsj.com   time to read: 1 min
Aldis Hodge, 36, is an actor who appeared in the films “Hidden Figures” and “One Night in Miami” and on TV’s “City on a Hill.” He currently co-stars in the film “Black Adam” and the Amazon Freevee series “Leverage: Redemption.” He spoke with Marc Myers. Growing up, I was always drawn to difficult and complex things. I was deeply introverted, and solving equations or figuring out how things worked was how I communicated with the world around me and connected with things.
☆ Amazon 'Thursday Night Football' audiences fell short of estimates by 25%, and the tech giant is scrambling to make it up to advertisers
  + stars: | 2023-01-10 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +3 min
Amazon is working to make advertisers whole after "Thursday Night Football" audiences fell short. Amazon has been scrambling to make advertisers whole for its "Thursday Night Football" broadcasts on Prime Video after audiences fell short of estimates, according to ad agency sources. For the 14-game season, "TNF" on Prime Video averaged 9.6 million viewers, according to Nielsen data shared by Amazon Monday. "TNF" viewership on Prime Video had a median age of 47, according to Amazon — 7 years younger than the NFL average on linear TV. But advertisers are likely to give Amazon a pass overall, given this was the first season for a streaming-only "TNF."
☆ Amazon bulked up its advertising behemoth in 2022 — and its becoming an even bigger threat to Meta
  + stars: | 2022-12-27 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +10 min
Amazon's digital ad business is only behind Google's and Meta's — and it's already stolen budget from Meta. Today, that advertising business is no longer simply a way to drive product sales on Amazon. Amazon's ad business, which generated $9.5 billion during the third quarter of 2022, dwarfed Microsoft and Snap and ranked third behind Google and Facebook parent, Meta. There are now nearly 600 advertising partners in Amazon's advertising ecosystem, according to Amazon's directory of companies in the space. As part of its ambitions to grow advertising, Amazon also pitches a data clean room called Amazon Marketing Cloud.
☆ Amazon to bring back Australia's longest running soap Neighbours in 2023
  + stars: | 2022-11-18 | by ( Lewis Jackson | ) www.reuters.com   time to read: +2 min
But a new deal with Amazon announced on Friday will see the show return to the small screen in the second half of 2023. U.S. and British fans will find the show on Amazon Freevee, the streaming giant's ad-supported service. In Australia, New Zealand and Canada, the show will be on Amazon Prime, which requires a subscription. Australia's Channel 10, which was home to the show for three years, will broadcast episodes before they land on Amazon Prime. The final episode in July was watched by millions and featured guest appearances from former cast members Minogue, Guy Pearce and Robbie.
☆ Women athletes now have their own sports network
  + stars: | 2022-11-02 | by ( Kaitlin Balasaygun | ) www.cnbc.com   time to read: +4 min
The first-ever network to focus on female athletes, the Women's Sports Network, launched Wednesday, offering 24/7 streaming of original programming, competitions, documentaries and a daily studio show "Game On." The Women's Sports Network is a free, ad-supported network featured on streaming services including Amazon.com 's Freevee, Fox Corp .'s FuboTV and Tubi, along with smart TVs. The Women's Sports Network has partnerships with the Women's National Basketball Association, Women's Football Alliance, Ladies Professional Golf Association, U.S. Female athletes at the collegiate level are also proving to be winners in the NIL era, garnering deals with brands including Nike now that college athletes can be paid for their name, image and likeness. "The Women's Sports Network is exactly what athletes, fans and sponsors have been asking for," Mollie Marcoux Samaan, commissioner of the Ladies Professional Golf Association, said in a release announcing the network launch.
☆ 3 ways that Amazon's advertising business is becoming as dominant as Google's
  + stars: | 2022-10-31 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Amazon's advertising ambitions used to be focused on search ads to promote products available through Amazon's marketplace. But today, Amazon's ad business is the third biggest seller of digital advertising, behind Google and Meta, and that business drove $31 billion in revenue in 2021. Amazon Advertising is further extending its influence beyond its platform and across the entire internet, much like Google's sprawling advertising business. Amazon is using its giant cloud business AWS to make ads more powerful both on and off Amazon sitesAmazon has traditionally separated its advertising business from other business units like AWS, but those lines are gone. Amazon's adtech products that use AWS' technology exemplify how Amazon's ad business is proliferating across the digital advertising industry, and competing much more directly with Google than in the past.
☆ Netflix and Other Streaming Platforms Are Embracing Ads—but Will the Advertisers Love Them Back?
  + stars: | 2022-10-18 | by ( Suzanne Vranica | ) www.wsj.com   time to read: 1 min
As big streaming services roll out new ad-supported plans, marketers still face challenges with streaming ads. Marketers are excited that more streaming platforms are embracing advertising, but they say running ads on streaming services remains rife with challenges. The streaming industry’s two largest players, Netflix Inc. and Walt Disney Co.’s Disney+, are preparing to launch ad-supported versions of their platforms in the coming months. They will be joining a crowded field that includes streaming services owned by media companies—such as Comcast Corp.’s Peacock, Warner Bros. Discovery Inc.’s HBO Max and Paramount Global ’s Pluto TV—and device makers such as Roku Inc.’s Roku Channel and Amazon.com Inc.’s Freevee.
☆ Streaming Platforms Are Embracing Ads—but Will the Advertisers Love Them Back?
  + stars: | 2022-10-18 | by ( Suzanne Vranica | ) www.wsj.com   time to read: 1 min
As big streaming services roll out new ad-supported plans, marketers still face challenges with streaming ads. Marketers are excited that more streaming platforms are embracing advertising, but they say running ads on streaming services remains rife with challenges. The streaming industry’s two largest players, Netflix Inc. and Walt Disney Co.’s Disney+, are preparing to launch ad-supported versions of their platforms in the coming months. They will be joining a crowded field that includes streaming services owned by media companies—such as Comcast Corp.’s Peacock, Warner Bros. Discovery Inc.’s HBO Max and Paramount Global ’s Pluto TV—and device makers such as Roku Inc.’s Roku Channel and Amazon.com Inc.’s Freevee.
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